Landing your music in popular Spotify playlists is one of the most effective ways to get your music heard and grow your fan-base. Whether it’s a carefully curated editorial playlist or a user-generated compilation, artists have a lot to gain from integrating playlists- indie music in particular. Playlists can be impactful across music streaming services, like Napster, Amazon music, Apple music, Deezer, Tidal, and more, but in this article we focus on Spotify playlist promotion in particular. However, playlists are not a “one size fits all” situation: just because a Spotify playlist has a lot of listeners doesn’t mean it will boost visibility in the same way for every artist.
For artists from all genres looking to promote their music, there are more and more promotion companies trying to sell playlist placement services. It can be hard to navigate the marketing side of the music-industry and know which music sites and offers are legitimate. Some of these services will promise you a boost in streams or subscribers, selling you the idea that you will go viral, grow revenues and gain new fans. Be aware that not all of these services will encourage organic engagement. Ever heard of artists buying streams? Or followers? In the digital age, numbers do matter, but if there is no real audience behind an artist, this will only hurt them in the long term. Having an online presence and following across streaming music services is essential, but only if it is built of off a real audience. It’s important to grow a loyal fanbase that will support you and keep coming back to listen to your music.
Here is everything you need to know about Groover: the best Spotify playlist promotion service to build an organic following and take your music career to the next level.
1. What is Groover?
Groover is a platform that connects musicians directly with music industry professionals, such as playlist curators, record labels, radio hosts, and influencers. There are also music blogs, PR agents, and other media that are open to submissions from independent artists looking to gain visibility and promote their project. Groover enables artists to submit their tracks directly to industry professionals for feedback, playlist consideration, and potential collaboration opportunities.
The platform operates on a credit-based system, where artists use credits to submit their music to an influencer of their choosing. For 2 Grooviz, or 2 euros, artists can send their track with a pitch to an industry professional and get guaranteed feedback within 7 days. If after 7 days, the person has not responded, the artist will get their Grooviz back to send to another influencer of their choosing. As far as music promotion goes, Groover is the most practical platform for independent artists looking to increase their visibility.
Are you an independent musician looking to play live shows? You can also find opportunities to submit your music to showcases and springboards for new artists to play live. Maybe you just are looking for advice on digital music distribution, how to promote your music on social networks? Check out the rest of our Groover blog, dedicated to answering the most common questions that indie artists have.
2. Find the right Spotify playlists to build a fanbase
If you’re looking to boost engagement on Spotify by landing in playlists, its important to find the right playlists that are suited to your style of music. Just because a playlist has thousands of listeners doesn’t mean it will be beneficial to everyone. Let’s take this example: you’re an indie artist who makes dream pop music and you’ve paid a Spotify playlist promotion service to get you into some big playlists. At the end of the day, a promotion company will focus on digital marketing, trying to place your track in as many playlists as possible. The problem with this technique is that your track may be placed into playlists that aren’t at all adapted to your genre, resulting in listeners skipping through your track. If the listener is expecting rap or hip-hop and gets dream pop, of course they will skip! Skips will only hurt your chances of reaching the right audiences and growing your listeners organically.
There is so much music over the internet being uploaded these days; it’s no longer enough to just land one big playlist and hope for the best. Artists have to build a loyal following, and sometimes can do so through some of the more niche platforms of music online. Some aspiring artists find their audiences on places like Soundcloud or Bandcamp, without ever paying a promoter. Don’t forget that radio stations, major labels, or music PR still use these sites to find new music and new artists.
3. The Spotify algorithm: the first 30 seconds of your track matter
So you’ve paid for Spotify playlist promotion and you see sudden peak in engagement and then…no long term results. The danger with paid Spotify playlist promotion is that it doesn’t always help your algorithm for organic growth and real listeners. It is generally believed that a song needs to be played for at least 30 seconds to be counted as a stream. If your song is in a popular playlist but is just getting skipped over, these are read as negative data points by the Spotify algorithm. That’s why it’s super important to get your music in the right Spotify playlists to find the public that is adapted to your music! Playlists can be a powerful tool to discover new music
4. How do I contact the right Spotify playlist promotion curators on Groover?
In order to find the right Spotify playlist promotion curators on Groover, you can easily filter by genre and location. You’ll be able to see an overview of the playlist curator and what they can potentially offer you if they enjoy your track. You can see the genres and moods of music they accept and those they do not, as well as well known artists that fit their playlist branding or roster. To get an idea of how they respond to submissions, you can see the statistics of how many artists they responded to, how often they respond, and the percentage of submissions that got real opportunities. At the bottom of each profile, you can also see suggested profiles of other music industry professionals that work in similar genres. In terms of independent promotion platforms, Groover definitely works with complete visibility, giving artists the tools the need to contact the right people.
5. Building real relationships with industry professionals
Because of the way Groover is organized, artists can start to build real relationships with industry professionals that correspond to their specific needs. This goes for playlist curators but also other influencers on the platform such as media, music blogs, managers, and labels. Artists can spend tons of time sending mass emails to get their music out there- and often find themselves with an empty inbox. This could be for multiple reasons: music business professionals receive too many submissions, artists submit music to anyone and everyone without doing their research first, or they don’t pitch their project in a succinct and convincing way. Groover responds to these common problems by streamlining the process: artists can contact the right people, pitch their music quickly, and get guaranteed feedback.
6. Spotify playlist promotion: always favor organic growth
Overall, to promote music on Spotify playlists, you should always favor organic growth over buying streams. If you reach out to the right playlist curators on Groover and make real connections in the music business, you’ll be more successful in the long run. It may take time and patience, but it will help you build solid foundations for your music career. Whether you’re a songwriter, composer, producer, or all of the above, focus first and foremost on making the best music you can and cultivating a loyal fanbase– the streams will reflect that.