Creating a solid presence on music services like Spotify or Apple Music is essential for any aspiring artist, and one of the most effective ways to do that is by getting featured on prominent playlists. This can involve a lot of outreach, a strategic promotional plan, and a solid network, but can also be obtained through the use of playlist services that aid emerging artists in getting playlist placements across any and all digital music services.
If you’re like me, you’re probably skeptical whenever a new marketing company DMs you to pay to get your music onto a Spotify playlist. You should be! The music services that reach out to artists are often the ones to avoid – try instead to work with one the vetted services we’ve listed below that will help put you in touch with the right curators.
These platforms use one of two models: “done-for-you” pitching to their network of curators that simply asks you to upload your music and its metadeta, or “do-it-yourself” pitching where you specifically get to choose the playlist curators hearing your music.
Here is our selection of the 6 best Spotify playlists services for artists to boost engagement on the platform and land a playlist placement.
1. Groover
Pitching model: Do it yourself
Price: From $2
Over the past few years, Groover has emerged as one of the most powerful tools in the world for helping independent artists promote their music and develop their projects. Groover connects artists directly with music professionals and influencers from all over the globe, including booking agents, record labels, radio stations, Spotify playlisters, and more. With over 3,000 curators spanning various domains, genres, and countries, it enables artists to tap into a global network and share their music far and wide.
Whether your goal is to land on international playlists, gain airplay on radio stations, feature in media outlets, or even build a team by connecting with labels, managers, and publishers, Groover offers a versatile platform for taking your music career to the next level. Artists can also seek advice from mentors and industry professionals on their tracks or strategies to grow their projects effectively.
Starting at just 2 Grooviz (equivalent to 2 dollars), Groover allows you to pitch your music to the right professionals and guarantees a response within 7 days. If the recipient doesn’t listen to your track in time, you get your Grooviz back to try again. Thanks to its global reach, transparency, and affordability, Groover has become a go-to choice for artists seeking impactful promotion and meaningful connections.
2. SubmitHub
Pitching model: Do it yourself
Price: From $2
SubmitHub is one of the leading music submission platforms that helps artists pitch their music catalog to curators. Similarly to Groover, SubmitHub primarily focuses on connecting musicians with bloggers, playlist curators, and influencers in the music industry on a do-it-yourself pitching model. You get to choose who to send your song to, and how you pitch it.
Some playlisters accept submissions at no cost, while others will charge a small fee of around $2. Premium credits begin at $6 for 5 credits, and you’ll be able to see what playlisters are looking for in terms of genre and mood to see if you could be a good fit for one of their playlists.
3. SubmitLink
Pitching model: Do it yourself
Price: From $10
On SubmitLink, artists pitch their track directly to playlist curators of their choosing. It’s a smaller platform, so you may not get as many streams as on services with larger reaches, but you will be able to get your song on playlists with real listeners and not bots (bot streams can be very detrimental to your Spotify data).
Pricing begins at $10 for 5 credits, and you will get a guaranteed response within a week or your money back. Usually with these do-it-yourself Spotify playlist services, you’ll get higher placements in playlists (order-wise), and thus less skips. This is the first step in creating a loyal fanbase and can eventually lead to higher engagement on the platform!
4. SoundCampaign
Pitching model: Done for you
Price: $150
SoundCampaign uses a done-for-you pitching model to their open network of Spotify curators. Their service helps artists increase their visibility on the platform through a promotion campaign. They offer an average Spotify promo campaign for $150, which ensures that at least six curators from around the world will listen to your track. If you provide a smaller price, SoundCampaign will estimate you how many curators will be notified about your track.
Their playlists have real listeners that encourage organic growth and can help your presence in algorithmic playlists. During and after the campaign, you can track analytics and insights to see how your music is performing and better understand your audience. SoundCampaign has reliable customer support and offers personalized marketing campaigns to each artist, knowing that every project is different.
5. Indie Music Academy
Pitching model: Done for you
Price: $297
Indie Music Academy is a very transparent playlist placement service that offers a guaranteed number of streams to real listeners. They help artists of all stages in their career, including those who are starting completely from scratch with their music marketing and SEO (search engine optimization) strategies.
You won’t be pitching your tracks directly – instead they set up a campaign for you to their closed network of SEO-built playlists with real listeners. Their entry marketing package starts at $297 for 10K streams which may seem pricey, but artists that have used Indie Music Academy have seen their 10K streams trigger the algorithm and snowball into bigger numbers in very little time.
6. Spotify For Artists
Pitching model: Done for you
Price: Free
You may not consider Spotify for Artists as a playlist service at first glance, but their playlist pitching feature is one of the best and most direct ways to land a Spotify playlist placement. Spotify’s editorial playlists are extremely popular and do wonders for an artist’s exposure, so submitting unreleased music directly to Spotify’s editorial team is well worth it – and it’s free! Spotify Ad Studio is also affiliated with Spotify and allows artists to run ad campaigns that include sponsored playlists, though it is not the main function of the service.
Because they get so many submissions, try to pitch your track 4-6 weeks before release day to give the editorial team enough time to listen, and make sure the information you provide about your song (metadata) is accurate.
Conclusion
For songwriters and artists who get lucky and land bigger playlists, not only do they get major visibility, but they also increase their revenue through royalties. Hopefully, you can use the Spotify playlist services above to help boost your engagement on the platform, grow your fanbase, and make a living off of your music.
Keep in mind that it’s important to use various music promotion strategies beyond Spotify to expand your reach and strengthen your reputation as an artist. In addition to Spotify, consider promoting your music on other platforms like Apple Music to reach a wider audience. Don’t forget to promote new releases across social media – make it easy for people to listen to your music at the click of a button.
Get creative – promoting your music is just as important as writing, recording, and producing it! Using services that help artists get their music heard by the right audience is crucial for reaching new listeners and securing opportunities like playlist placements and radio plays. Use Groover as a Spotify playlist promotion service by clicking below. 👇
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