In today’s music industry, creating a solid presence on streaming platforms, especially Spotify and Apple Music, is an essential step for any aspiring artist. One of the most effective ways to build a loyal fanbase is by getting your music featured on the right playlists through playlist promotion companies. The days of downloading music are fading away. We now primarily consume music through streaming, whether it be a free version of a music streaming service or a paid subscription. Getting your own music on Spotify is essential!
Nowadays, there are a lot of playlist promotion services out there, and finding the ones that can actually help you build a real following can prove to be a challenge. If you’re like me, you’re probably skeptical whenever some new marketing company DMs you to pay for streams to get your music into a Spotify playlist. You should be! However, there are Spotify playlist placement services that are not scams and can help you grow a real fanbase by putting you in touch with the right curators. These platforms work on one of two models: “done-for-you” pitching to their network of curators, or do-it-yourself pitching where you get to personally choose the playlist curators hearing your music. Additionally, using reputable Spotify promotion services can enhance your presence on Spotify, ensuring organic growth and real fanbase development.
Here is our selection of the top 6 best Spotify playlists services for artists to build a real fanbase and boost engagement on the platform.
1. Groover
Groover is an innovative platform that puts artists directly in touch with influencers in the music business, from booking agents and record labels to radio stations and playlisters. As part of music promotion services, Groover acts as a playlist push service that connects artists with Spotify curators, allowing them to pitch their music for potential inclusion in playlists.
Groover’s strength lies in its worldwide reach and advanced technology, which enables artists to find the curators who are the most likely to like their music. Starting at 2 Grooviz (the in-platform currency used), or 2 dollars, you can pitch your track to the music professional of your choosing and get a guaranteed response within 7 days. You can filter your search by location, genre, and acceptance rate. If the curator doesn’t listen to your track in time, you get your Grooviz back to send to someone else!
Groover wants to make it easier for artists to grow their fanbase organically rather than buying streams. You’ll be able to get real feedback from playlisters and hopefully find the curated playlists that are a perfect fit for your music. Out of all the Spotify playlist services that put you directly in touch with curators, Groover is definitely the most affordable option!
2. Spotify For Artists and Spotify Ad Studio
You may not consider Spotify for Artists as a playlist service at first glance, but they have a very important feature that can help artists grow a real fanbase. The playlist pitching feature allows artists to submit their unreleased music directly to Spotify’s editorial team for potential Spotify playlist placement. While it’s very competitive, if your track is selected, you’ll get added to playlists with significant following and your streams will grow significantly. Make sure to pitch your song correctly with the right genres and moods. Because there are so many submissions, try to pitch your track 4-6 weeks before release day to give the editorial team enough time to listen. Pitching your music to the editorial team on Spotify for Artists is a completely free service!
Spotify Ad Studio is also affiliated with Spotify and is used by businesses, brands, and artists to promote and market their music on the platform directly. They help you run ad campaigns that range in budget and target audiences, promoting your music through audio ads, display ads, video takeovers and sponsored playlists. This can help you stand out among the millions of songs available and reach wider audiences.
Spotify remains a top platform where music lovers discover new music and play their favorites over and over again. However, keep in mind that the only audiences who will see the Spotify ads are free streaming, using the free trial and not paying subscriptions. Paying subscribers with Spotify Premium listen to music ad-free.
3. SubmitHub
SubmitHub is one of the leading music submission platforms that helps artists pitch their music to curators. Similarly to Groover, SubmitHub primarily focuses on connecting musicians with bloggers, playlist curators, and influencers in the music industry on a do-it-yourself pitching model. You get to choose who to send your song to, and how you pitch it!
Some playlisters accept submissions at no cost, while others will charge a small fee of around $2. Premium credits begin at $6 for 5 credits. You’ll be able to see what playlisters are looking for in terms of genre and mood to see if you could be a good fit for one of their playlists. Once again, there is no guarantee of playlist placement, but if the playlister likes your music they can offer you opportunities. This is important to getting real and organic growth!
4. SoundCampaign
SoundCampaign uses a done-for-you pitching model to their open network of Spotify curators. Their service helps artists increase their visibility on the platform through a playlist promotion campaign. They offer artists an average Spotify promo campaign for $100, which ensures that at least six curators from around the world will listen to your track.
Their playlists have real listeners that encourage organic growth and can help your presence in algorithmic playlists. During and after the campaign, you can track analytics and insights to see how your music is performing and better understand your audience. SoundCampaign has reliable customer support and offers personalized marketing campaigns to each artist, knowing that every project is different.
5. Indie Music Academy
Indie Music Academy is a very transparent playlist placement service that offers a guaranteed number of streams to real listeners. They help artists of all stages in their career, including those who are starting completely from scratch with their music marketing and SEO strategies.
You won’t be pitching your tracks directly, but rather, they set up a campaign for you to their closed network of SEO-built playlists with real listeners. Their entry marketing package starts at $297 for 10K streams, so they are a bit on the expensive side, but can offer quick results that could help trigger the algorithm and keep the streams coming.
6. SubmitLink
On SubmitLink, artists pitch their track directly to playlist curators of their choosing. It’s a smaller platform, so you may not get as many streams as on services with larger reaches, but you will be able to get your song on real playlists with real listeners and not bots (bot streams can be very detrimental to your Spotify data). Pricing begins at $10 for 5 credits, and you will get a guaranteed response within a week or your money back. Usually with these do-it-yourself Spotify playlist services, you’ll get higher placements in playlists (order-wise), and thus less skips. This is the first step in creating a loyal fanbase and can eventually lead to higher engagement on the platform!
Conclusion: Promote Your Music Beyond Spotify Playlist Services
Playlists remain essential in how people find new music over the internet. For songwriters and artists who get lucky and land bigger playlists, not only do they get major visibility, but they also increase their revenue through royalties. Hopefully, you can use the Spotify playlist services above to help boost your engagement on the platform, and eventually across other music streaming services.
Keep in mind that it is important to use various music promotion strategies beyond Spotify to grow your fanbase and also strengthen your reputation as an artist. In addition to Spotify, consider promoting your music on other platforms like Apple Music to reach a wider audience. Don’t forget to promote new releases across social media – make it easy for people to listen to your music at the click of a button.
Nowadays, we listen to music online through Instagram and TikTok without even realizing it! But how do you get a one time listener to come back again and again to your music library? Release the best music you can and do it on a regular basis. Release music videos and encourage fans to play music directly from your Spotify catalogue. Send your track to your favorite local radio-station or online radio web player. Get creative – promoting your music is just as important as writing, recording, and producing it! Using services that help artists get their music heard by the right audience is crucial for reaching new listeners and securing opportunities like playlist placements and radio plays. Use Groover as a Spotify playlist promotion service by clicking below. 👇
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