In an ever changing market, promoting your music is essential. Fortunately, there are more and more powerful tools to help you do so- including Groover. Streaming has become a new pillar of the recorded music sector and now represents more than 59% of the French market. In 2019, there were 350 million paying users on streaming services worldwide. With Spotify at the top of the list (far ahead of Apple Music and Amazon Music), it is now becoming necessary for every artist to develop their business on the platform and boost their streams.
However, there’s no use in cheating by buying streams! Depending on the service you use, your distributor or Spotify may notice that you’ve purchased streams and penalize you by permanently disabling your artist account. That’s why it’s important to build up your visibility on the platform in a progressive and organic way. Here are 7 tips to boost your streams without cheating and finally stand out from the crowd.
By creating a Spotify for Artists account, your account will be instantly verified, which only adds to your credibility. Plus, you’ll have access to all sorts of great features like data analysis and notifications when your music is added to playlists. Keep track of this data as much as possible and try to note trends. This feature is completely free and allows you not only to know who’s listening to your music, but also to get an overview of which songs are most popular with your listeners.
Creating your own playlists on Spotify allows you to bring your best tracks together in one place. You can also pin it to your homepage. It’s a great way to showcase your repertoire and bring your community together.
You can also create playlists based on your mood or specific themes and include songs from bands and musicians that inspire you (and add a few of your own songs to them too). Don’t overdo it by inserting too many personal songs, because the challenge here is to stay authentic and share your musical universe with your fans and potential future listeners. Another trick is also to collaborate with other musicians on a playlist. When you do this, you expose your playlist (and your songs) to a larger audience, which means more fans and more streams.
It is essential to add tracks to these playlists on a regular basis. Indeed, your subscribers will be notified each time you update them. This approach also leads your listeners to consult your profile, which contributes to raising the number of visitors on your profile and, in fact, the number of streams.
We can never say it enough. It’s important to maintain the link with your fans and keep them updated with news and content that reveals your personality.
Become a musical guru for your fans while promoting your own songs!
Promoting these special playlists and new tracks on your various social networks is a great way to stay dynamic, engage your community and drive traffic to your Spotify profile. It’s also essential because Spotify’s algorithms monitor your activity. So it’s imperative to engage your community to subscribe to your Spotify profile. The best way to attract new listeners is to feed your profile with exclusive content (including remixes, covers, featurings, live versions and more). Any activity is good to relay on your streaming platforms because active users with high-performance streams are more likely to have their music placed in prominent playlists. Also, the more streams and listeners you have, the more you appear in searches and custom playlists.
| Read also: How to gain new followers on INSTAGRAM in 2020 ?
Spotify Ad Studio is an advertising platform that allows users to easily create and manage Spotify audio advertising campaigns. You can create audio ads of 30 seconds or less. Spotify users hear them during commercial breaks between songs. Each ad also contains a clickable image linked to the URL of your choice.
This new feature allows you to accurately track the flow and growth of your streams and gives you the ability to target new listeners by geography, demographics, and listening trends.
A Spotify code is a kind of QR code that you can add to your various communication media. It’s possible to create Spotify codes for artist profiles, playlists, albums and songs. In addition, you can share Spotify codes almost anywhere. Use it on social media, websites and more. Your fans can then scan the code using the Spotify app’s built-in scanner.
There’s also a new feature on Spotify for Artists that allows you to share your music directly from the platform with Promo Cards.
The integration of Spotify players and a ‘subscribe’ button allows your fans to access and listen to your music directly. When a user clicks the subscribe button on your Spotify account, they instantly become a fan of your music and follow all your activities on the platform. In fact, Spotify notifies your subscribers when you post new tracks or play gigs near them. It works with any HTML-enabled website. Non-Spotify subscribers will be able to enjoy a 30-second preview of your track. It’s an easy way to get more exposure and more streams.
► Visit Web Spotify Developer for more information
In order to do this, it is imperative that you know what kind of music you are playing and what kind of audience you are addressing. As an emerging artist, the best way to get more streams is to appear on playlists managed by musical influencers. These curators usually address a niche and have the potential to share your music with your future biggest fans. The more you appear in user-generated playlists the more likely you are to get into Spotify algorithmic and editorial playlists.
So the question is, how to get into user-generated playlists ? And here are the two best solutions we recommend :
Contacting the editorial teams of bloggers or labels directly is often tedious and almost never yields concrete results. With Groover, you can contact the best bloggers and playlists (including Délicieuse Musique, SideKick Music and Lymu) and be assured that you’ll be listened to, get feedback on your music and why not be on Spotify’s top playlists! To make it easy for you, we’ve even set up a special category to help you find them in the filters from the media selection page:
- Check out profiles of artists who have between 1,000 and 50,000 listeners per month – including your “Similar Artists”.
- Go to “Overview” ⇒ “Fans also like”
- In “About” → “Discovered On”…
- Once you see the playlists that bring them the most streams, aim for the ones that are not created by Spotify and you might have a chance to get in too!
| To go further : How to get on Spotify Playlists ?
For more concrete advice on playlists, we suggest the guide for artists and playlist curators 👉 Work Hard Playlist Hard