Mackenzie Leighton

Music promotion is the crucial step that follows the production of your music and its distribution on streaming platforms. Music promotion starts when your track/EP/album is ready and its release…

In an ever changing market, promoting your music is essential. Fortunately, there are more and more powerful tools to help you do so- including Groover. Streaming has become a new…

How do you get your music on Spotify playlists? On April 27th, Groover cofounder Dorian Perron went live on Instagram for our first Groover Tips Workshop with Manu Freson, founder…

Do you love music, have playlists on multiple streaming platforms and have trouble keeping them in sync? It can be time consuming and redundant managing everything at once… The platform…

At a time when presence on social networks is essential for musicians, here is the ultimate guide to gaining new followers on Instagram, mastering hashtags and discovering the tools that…

We had the pleasure of talking with VOG, a tenacious artist who has carved out his own path! Inspired by Kygo, Avicii and Kungs, he has managed to find his…

Putting your music online on streaming platforms like Spotify is a great moment for any artist. It’s the start of something new: your music will be available worldwide and Spotify…

The COVID-19 epidemic has crippled the global music industry. Due to the imposed confinement, the level of financial anxiety is unprecedented for artists, event organizers, and all the people behind…

Storytelling is an art. More than just a process, a method, or a technique, storytelling is the art of “narration”.  As musicians, this consists of building a unique universe and…

Your fans are interested in your music. They follow you on Facebook, Instagram and streaming platforms. However, it is sometimes difficult to keep them up to date with all your…