Mackenzie Leighton

At a time when presence on social networks is essential for musicians, here is the ultimate guide to gaining new followers on Instagram, mastering hashtags and discovering the tools that…

The day has come- your track or album is out, and you’re mobilizing to make it known to as many people as possible. In this very intense period, it’s important…

On the Groover web platform, artists to promote their music, conquer new audiences and meet potential future partners who can connect them with the best blogs, radios, and music pros…

Music promotion is the crucial step that follows the production of your music and its distribution on streaming platforms. Music promotion starts when your track/EP/album is ready and its release…

In an ever changing market, promoting your music is essential. Streaming has become a new pillar of the recorded music sector and now represents more than 59% of the French…

How do you get your music on Spotify playlists? On April 27th, Groover cofounder Dorian Perron went live on Instagram for our first Groover Tips Workshop with Manu Freson, founder…

Do you love music, have playlists on multiple streaming platforms and have trouble keeping them in sync? It can be time consuming and redundant managing everything at once… The platform…

We had the pleasure of talking with VOG, a tenacious artist who has carved out his own path! Inspired by Kygo, Avicii and Kungs, he has managed to find his…

Putting your music online on streaming platforms like Spotify is a great moment for any artist. It’s the start of something new: your music will be available worldwide and Spotify…

The COVID-19 epidemic has crippled the global music industry. Due to the imposed confinement, the level of financial anxiety is unprecedented for artists, event organizers, and all the people behind…