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    • Budget & grants Contact press & radio Develop your fanbase Develop your visual identity Get into playlists and grow your streams Play live Prepare your release strategy Signing with record labels and other partners All
      Budget & grants

      Placements: How to Get your Music in a…

      13 September 2023

      Budget & grants

      Top 3 Time & Money Management Tips for…

      6 July 2023

      Budget & grants

      Music Promotion: how to choose a Budget for…

      6 March 2023

      Budget & grants

      5 Keys to Success on Patreon: Tips for…

      18 July 2022

      Contact press & radio

      How to Best Represent Your Music to Media…

      19 September 2023

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      50 Music Review Sites to Submit Your Music To

      19 July 2023

      Contact press & radio

      How To Submit Music to the Right People?

      12 July 2023

      Contact press & radio

      15 Hip Hop Blogs to Submit Music To

      28 June 2023

      Develop your fanbase

      How to Become a Famous Singer

      22 September 2023

      Develop your fanbase

      How to Build a Solid Fanbase Around Your…

      31 August 2023

      Develop your fanbase

      How to Blow Up on TikTok with Your…

      2 June 2023

      Develop your fanbase

      Reddit: How can I use it to Promote…

      17 May 2023

      Develop your visual identity

      Why do artists use Vevo? Vevo vs YouTube

      19 June 2023

      Develop your visual identity

      How to Develop a solid Music Video Release…

      16 June 2023

      Develop your visual identity

      How to make the most of Youtube Shorts

      29 May 2023

      Develop your visual identity

      Youtube Ads: The Complete Guide to Getting Views…

      24 March 2023

      Get into playlists and grow your streams

      What Are the Different Types of Playlists on…

      12 September 2023

      Get into playlists and grow your streams

      How To Submit Music to the Right People?

      12 July 2023

      Get into playlists and grow your streams

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

      Get into playlists and grow your streams

      Spotify Hacks For Artists: 10 Tips & Tricks…

      26 May 2023

      Play live

      How To Submit Music to the Right People?

      12 July 2023

      Play live

      How To Find the right Booking Agent For…

      31 May 2023

      Play live

      How to set up Ableton for live performance

      24 May 2023

      Play live

      Open Mic NYC: The 10 Best Places to…

      18 February 2023

      Prepare your release strategy

      How To Submit Music to the Right People?

      12 July 2023

      Prepare your release strategy

      Top 3 Time & Money Management Tips for…

      6 July 2023

      Prepare your release strategy

      Pre-Save Spotify: An essential tool for artists to…

      28 May 2023

      Prepare your release strategy

      The 10 Commandments of Digital Music Promotion for…

      22 May 2023

      Signing with record labels and other partners

      Placements: How to Get your Music in a…

      13 September 2023

      Signing with record labels and other partners

      How To Submit Music to the Right People?

      12 July 2023

      Signing with record labels and other partners

      How Does the Music Industry Work?

      17 May 2023

      Signing with record labels and other partners

      What are Record Labels for?

      9 May 2023

      Promote your project

      How to Become a Famous Singer

      22 September 2023

      Promote your project

      How to Best Represent Your Music to Media…

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      Placements: How to Get your Music in a…

      13 September 2023

      Promote your project

      What Are the Different Types of Playlists on…

      12 September 2023

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      Top 3 Time & Money Management Tips for…

      6 July 2023

      Inspiration, creation & production

      Musicians Mental Health: Essential Tips to Keep Your…

      23 June 2023

      Inspiration, creation & production

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Inspiration, creation & production

      How to set up Ableton for live performance

      24 May 2023

      Inspiration, creation & production

      How To Come Up With an Artist Name

      19 January 2023

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      TECHNOIR takes control of its music promotion with…

      7 July 2023

      Success Stories

      S.J. Armstrong gets playlisted and gains visibility thanks…

      30 June 2023

      Success Stories

      How HNRY FLWR has amplified his album release…

      5 April 2023

      Success Stories

      Thalita releases the single “Afeto no Caos” after…

      28 November 2022

      Success Stories

      Milenar Label will release an EP produced from…

      11 September 2022

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Success Stories

TECHNOIR takes control of its music promotion with Groover

écrit par Marguerite Beaussant 7 July 2023
TECHNOIR takes control of its music promotion with Groover

We had the pleasure of asking a few questions to one of Italy’s most interesting Alternative R&B bands of the moment, TECHNOIR. They are the very reflection of our musical era: audacious blends of musical genres and a genuine quest for unique sound. Let’s find out about their story and how Groover helped them take control of their music promotion 🔥

We all know self promotion is highly time consuming and is very hard to obtain results so Groover helps us direct our efforts in the right direction and towards the right audience.

TECHNOIR

Hello TECHNOIR! Can you tell us a bit about yourself and your music?

Thanks for having us! We are Alexandros and Jennifer and together we form the duo TECHNOIR, we have Italian, Nigerian and Greek origins. 

We always have a hard time labeling our music, let’s say it’s a multi genre combination of electro/soul, alternative, jazzy harmonies, hip hop beats and distorted sounds.

Since 2016 we’re based in Milan, where we started creating all of our music and videos as a duo in our home studio.

What do you think would be the best conditions to discover your music?

Definitely attending one of our live concerts, which are a mixture of our songs and electronic improvisations. We sing and play a lot of instruments live but thanks to the electronics we sound like a full band.

Otherwise, we still make albums to take the listeners into a journey, so explore one of those however you enjoy listening to music!

How did you come to create your project and take it seriously?

We met in the music scene of our hometown, Genova and we quickly understood we had the same attitude towards music, wanting to make it our profession.

It’s really simple for us because we can’t imagine our lives doing anything else, but we weren’t lucky enough to find collaborators with the same drive as ourselves, so from this came the decision to team up as a duo learning to do everything independently.

In today’s times being a musician forces you to wear multiple hats and you have to develop many skills beyond writing music.

We write all of our music together and then Alex typically takes care of the technical aspects of producing and finalizing our tracks, and Jenny focuses on the more bureaucratic and promotional side of all the releases.

Most of the time we also take care of creating all of our artworks and videoclips, since a few years ago when we started learning 2D animation.

How did you first hear about Groover and what convinced you to use the platform?

If you know where to look, the web offers you infinite resources, so when we came across the Groover Blog we immediately became interested in the platform.

Did it help?

It’s very helpful because it puts promotion right in the hands of the artist, and lets you take control of how you use your budget, optimizing your financial resources, which is of vital importance for an independent project like ours.

Also, we all know self promotion is highly time consuming and is very hard to obtain results so Groover helps us direct our efforts in the right direction and towards the right audience.

| Read also: How to choose a budget for your release?

Try Groover now

If you had to sum up the evolution of your project in a few major stages (past, present and future), what would they be?

Every one of our albums embodies a different stage in our growth:

1) NeMui (2017): the first explorative work, the embryo of it all.

2) Never Trust the Algorithm (2020): a slight change of direction towards a darker sound building upon what we did up to this point. Also our first completely independent work.

3) AFTER MATH (Oct-2023): our first album after the pandemic that shows a new-found awareness of what we are and where we want to go as artists.

What advice would you give to artists just starting out in the music business?

Do it only if you really can’t live without music and then focus on your multitasking skills and take time to really understand how the music business works, even the boring parts.

Keep in mind that you’ll meet lots of collaborators along the way, and that’s great, but nobody will care like you do.

Also remember that social networks aren’t everything!

Is there any news you’d like to share with us?

We just started a Groover campaign to promote our new album AFTER MATH which will be out in October 2023.

We just released the first single, Saturate and will drop a new song every month until the full album release.

AFTER MATH is a moody, multi-genre work inspired by the dark sounds of the 90’s Bristol scene blended with R&B beats, glitchy guitars and soulful vocal melodies.

Any final words?

We are living in a fast paced, shape shifting historical period in which real artists are at risk of extinction, but there is still hope so, if you care, support the art you like!

—

Send your music on Groover
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Marguerite Beaussant
Marguerite Beaussant

In charge of editorial content and SEO at Groover for several years now, Marguerite is on the lookout for the best opportunities to help independent artists develop their musical projects and contribute to making Groover their best ally.

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