A phenomenon of our time, or a fashionable expression, is the name “Entrepreneurial Artist” or “Artist Entrepreneur”, which is often debated. Between confusion and incomprehension, we will try with Groover…
Whether you are an artist or you are simply starting your journey as a producer or sound engineer, it is incredibly important to have your own space in which to work…
During our 11th episode of our Groover Tips Podcast, our guests Allebou (independent rapper) and Pauline Raignault, (A&R at Red Bull) discussed the subject of “artistic direction” alongside host Ismaël Mereghetti. This…
The Internet has changed the traditional model of the music industry. In today’s digital age, it is quite possible to distribute your music and reach many potential fans without the…
Summer is just around the corner, which usually means … live shows! You may have had the opportunity to find a booking agent for you or your band and are now…
Youtube has more than two billion users worldwide and millions of videos. It’s an ultra popular platform to promote your music. It’s also the # 1 place to post and…
If you are an artist, you probably know this already but, being under the leadership of a label, independent or not, allows you to boost your musical career, and generally…
With 500 million active users, TikTok is now an integral part of the music marketing landscape. More and more channels are being set up – notably Groover – in order…
Do you often stumble upon Facebook & Instagram ads and surprise yourself by clicking on them and discovering incredible artists? Would you like to do the same thing with your…
As the backbone of the music industry, music rights are essential to understand in order to not make mistakes, to know what is being given away and, above all, to…
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