Groover Blog
  • Home
  • Tips
    • Produce your project
    • Distribute your project
    • Promote your project
    • Tools & Partners
  • Success Stories
  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano

Groover Blog

  • Home
  • Tips
    • Produce your project
    • Distribute your project
    • Promote your project
    • Tools & Partners
  • Success Stories
  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
Promote your projectTips for musicians

How to Get on Spotify Playlists – Groover Tips Workshop #1 Recap

écrit par Mackenzie Leighton 7 October 2020
How to get on SPOTIFY PLAYLISTS ?

How do you get your music on Spotify playlists? On April 27th, Groover cofounder Dorian Perron went live on Instagram for our first Groover Tips Workshop with Manu Freson, founder of the label G-Major Records and cofounder of Stream!t, the playlist to (re)discover Belgian artists. We shared our methods and our best tips- so much so that the live lasted 2 hours! It was a great moment and we felt the public engaging thoroughly, so we can’t resist the urge to share even more tips 🙂

Here is a summary of what we shared during the live show:

Before we explain how to get your music on Spotify playlists, we present the three types of playlists that exist:

  • Editorial playlists: An artist can submit their new track to the Spotify editorial team directly by using Spotify for Artists.
  • Algorithmic playlists: Playlists generated by Spotify’s algorithms.
  • User-generated playlists: Playlists made by people outside Spotify- like you or me- who have a solid following of listeners.

1. Overall strategy for streaming platforms and release strategy

  • Overall strategy

First of all, you need to engage your listeners and gather fans around your project by building a real team of ambassadors. This obviously happens through social networks (Instagram, Facebook, Twitter, etc.) but also through newsletters, merchandising, concerts, and more.

| Read also: INSTAGRAM FOR MUSICIANS: HOW TO GAIN NEW FOLLOWERS IN 2020 

Gather fans around your musical project to increase your chances of landing Spotify playlists.

The ultimate fan base goal 💪

Are you planning to unveil a new single? Work on your release. Start work at least 4 weeks in advance, planning your strategy, identifying playlists in advance, pitching your track to the Spotify editorial team via Spotify For Artists, and gathering a team of ambassadors around your project so they all relay your track on release day! Also think about timing; maybe a specific season or a day of the week is particularly relevant to your song.

On Spotify, it all starts with your Spotify For Artists profile. Take the time to fill in your profile and make it look good- photo, biography, etc. You’ll also be able to check your stats to understand your audience. Get your listeners to subscribe to you on Spotify so that your music appears in their Release Radar playlist when you release a new song. You can also provide your fans with a pre-save link before your track is released.

💡 Quick tip : Make sure that the distribution of your song on streaming platforms is ready at least 7 days (ideally 3-4 weeks) before the release. By pitching your release to Spotify publishers via Spotify For Artists more than 7 days before the release date, your track will automatically land on your subscribers’ Release Radar playlist. If you do this less than 7 days before, Spotify does not guarantee it.

On Spotify, the regularity of new track releases is rewarded; if you release a track every 2 months, Spotify’s algorithm will give you a little boost.

Also, don’t hesitate to create your own playlists, which will strengthen your identity on Spotify.
You can also create a radio from a song that sounds like your own. Anyone can create this kind of radio. It’s like a playlist based on the style of a song. You can then drag and drop your song into the playlist and attract fans of artists that sound like you. Base the radio off of an emerging artist who doesn’t have too many radios already in order to attract more listeners.

Spotify Playlists: Radios created from a song

Spotify Playlists: Radios created from a song

| Read also: SPOTIFY FOR ARTISTS: THE ULTIMATE GUIDE TO BOOST YOUR STREAMS IN 2020 

2. The key: user-generated playlists!
The gateway to Spotify algorithmic and editorial playlists

  •  How do you find an interesting user-generated playlist?
  1. Check out profiles of artists who have between 1,000 and 50,000 listeners per month – including your “Similar Artists”.
  2. Go to “Overview” ⇒ “Fans also like”
  3. In “About” → “Discovered On”…
  4. Once you see the playlists that bring them the most streams, aim for the ones that are not created by Spotify and you might have a chance to get in too!
Examples of Spotify playlists in which New Bleach has appeared

Examples of Spotify playlists in which New Bleach has appeared

  • How do you get into user-generated playlists?

We propose three options which can be used all together to better your chances:
👉 Contact the playlists directly, if you find them on Facebook, Instagram, or by using the search method above.
👉 Use Groover; there are more and more active playlists on the platform and you are sure to get an answer in less than 7 days.
👉  If you’ve created a playlist yourself, you can offer a playlist swap with another Spotify playlist curator. If they are an artist too, then everyone wins- solidarity!

So that’s the recap of our live workshop on Instagram, hopefully nothing will stop you from getting into Spotify playlists! We’ll see you soon for a new Instagram live and a new topic, don’t hesitate to subscribe to our Instagram account to not miss it 🙂

For more concrete advice on playlists, we recommend the guide for artists and playlist curators 👉  Work Hard Playlist Hard

To get into Spotify playlists, check out Groover ⭐️

SpotifySpotify For ArtistsSpotify playlistWorkshop
0 commentaire
0
Facebook Twitter Google + Pinterest
Mackenzie Leighton
Mackenzie Leighton

Mackenzie Leighton is an indie-folk musician and editorial content writer originally from the Northeast United States. She has called Paris home since 2017, and is releasing a mini album with the French label Poésie Poésie in Spring 2020. Catch her at her next show in Paris! Main influences: Julia Jacklin, Devendra Banhart, Andy Shauf, Angel Olsen.

article précédent
Playlist | Groover Hot 10 — September 2020 Selection
article suivant
How to get more Spotify streams without cheating: 7 tips to stand out from the crowd

You may also like

The 2 most important tips for musicians by...

14 January 2018

Radio Tracking – 8 Ways to Use WARM...

3 July 2020

Radio: How to get your songs successfully on...

30 January 2020

5 Mixing Tips and Tricks: How to Make...

6 March 2018

People In Music #1 – Hugo Ferreira from...

13 February 2018

Songwriting: How to Make an Impression as a...

9 April 2020

Pre-Save: A new essential tool for artists to...

29 November 2019

WARM, the innovative platform to monitor your radio...

15 May 2019

Reddit: How can I use it to Promote...

27 April 2020

Smart Links: Share your music all in one...

25 November 2019

Laisse un Commentaire Cancel Reply

About Groover

About Groover

A new way to promote your music

Send your music to the best media and labels. Get feedback, and much more!

PLAYLIST | HOT 10

Recent articles

  • How to Promote your Music using Instagram and Facebook Ads

    24 February 2021
  • Myoon signs with Electro Posé’s label Inside Records thanks to Groover

    24 February 2021
  • Playlist | Groover Hot 10 — February 2021 Selection

    19 February 2021
  • gigmit, the Booking platform that revolutionizes the Live industry!

    9 February 2021
  • Playlist | Groover Hot 10 — January 2021 Selection

    19 January 2021

Categories

  • Distribute your project (6)
  • Events (1)
  • Groover Playlists (17)
  • Interviews (3)
  • Music Business (1)
  • News (7)
  • Partnerships (1)
  • Produce your project (7)
  • Promote your project (24)
  • Success Stories (9)
  • Tips for musicians (44)
  • Tools & Partners (10)

Keep in touch

Facebook Twitter Instagram Youtube Spotify

Send your music to the best media, labels and music influencers

Subscribe to our newsletter!

Recent Posts

  • How to Promote your Music using Instagram and Facebook Ads

    24 February 2021
  • Myoon signs with Electro Posé’s label Inside Records thanks to Groover

    24 February 2021
  • Playlist | Groover Hot 10 — February 2021 Selection

    19 February 2021

Popular Posts

  • 1

    A few tips to approach music blogs the right way, and get featured!

    30 January 2018
  • 2

    How to get more Spotify streams without cheating: 7 tips to stand out from the crowd

    7 October 2020
  • 3

    Radio: How to get your songs successfully on the air?

    30 January 2020
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Email
  • Soundcloud
  • Spotify

© Groover 2018-2021. All Rights Reserved. - Discover Groover


Back To Top