Groover had the opportunity to talk with Alexandre Suarez, entrepreneur, artistic career director, concert agent, and event producer at Milenar Produções e Edições.
Recently, Alexandre contacted us announcing the production of the “Cosmopolitan Groover” EP that features songs from artists on the Milenar label and international artists discovered through our platform. Curious, we asked him a few questions about this amazing project!
Alexandre stood out in the music market when he founded Milenar in 2008, which operates in the artistic music segment (shows, label, publishing, career management). Artists such as Armandinho, Forfun, Soul Brother are some of the artists that have passed through the production company. Alexandre is also manager and artistic producer of the carioca band BRAZA. Milenar is a curator at Groover and has been receiving artists from Brazil and the world.
| Follow Milenar’s Instagram | Follow Alexandre on Instagram
1. Alexandre, first of all, we would like to know where the idea of releasing the “Cosmopolitan Groover” EP with artists discovered on Groover came from
The idea came at the height of the pandemic when I felt the need to reinvent myself in the music industry. With the production of events and the sale of shows stopped, the Groover platform brought me the possibility to connect with artists from different parts of the world. From there I started to bring these artists together with the artists on my label (Milenar).
The chosen artists sent in their work using Groover. I analyzed them one by one, gave feedback, and the ones that I felt had a musical connection to Brazil, I contacted. Then I introduced them to the label’s artists. It was a kind of “musical match” between the artists. I just presented the work of one to the other.
3. The first single “Não Volta Mais”, from the pop punk band from Rio de Janeiro, will be released on July 22nd and features the French band See You At Sunset. Could you tell us a bit more about this work?
The track is a mix of post hardcore, nu metal, pop punk and even a little bit of trap. The bands worked together, producing and creating the piece. Circus had a very raw guide that was sent to friends from See You At Sunset, who added some elements and sent it back.
Next, the Circus people finished with their part. We created a Whatsapp group and finalized the music. Everything was done in a very artisanal way in home studios, we were at the height of the pandemic, which served as therapy for all of us.
4. Can the public expect any unusual partnerships? If you can tell us something about the next releases that would be great, we look forward to it!
Yes, all the partnerships are quite unusual. They are artists who didn’t know each other, had never heard of each other, or even heard of each other. I tried to do something plural. There are tracks that mix punk rock with trap, forró pé de serra with chanson française, MPB with country music, among other mixtures. The coolest thing was that all the artists respected each other’s identity.
I can advance that the EP will have 6 tracks, where in each one of them we will have a brazilian artist with an international one. Each month we will have the release of a single, that is, until the end of the year there will be one song per month, until the EP is formed.
5. In terms of promotion, what is the goal of making partnerships between national and international artists?
The project started as an experiment and has been transforming itself into a laboratory of artists who are connecting through this initiative. For example, we have an artist, Luca Trezza, who is participating in this project in collaboration with Robyn Bennett, a US artist. He is going on tour there, and the two of them will meet for the first time and perform live together. That is my goal, to bring the artists together and bring a positive impact to each other’s careers. With today’s technology the world is much more connected, it has become small. So I want to collaborate with this new market.
6.Groover has created a new way for curators and music professionals to discover new artists. How do you evaluate the platform in the Brazilian scenario?
When I first learned about the platform I was shocked by the number of artists that use it as a tool to promote themselves. They are small artists, others not so much, who do what they love and dream of having their music heard.
It is a shame to see that the Brazilian scenario still does not actively participate in this movement. In Brazil there is still the custom of the artist looking for a recording company to do this work.
I see that the platform is very important for the artist to work on the promotion of their music. Therefore, I think it is very important to open our eyes to the work Groover has been doing, congratulations!
Interviewed by Max Leblanc, reviewed by Thiago Cyrino and translated by Betty Gonzalez Gray