Activate the algorithms of the streaming platforms, put all the chances on your side and stand out from the crowd. Make your streams take off on Spotify, Deezer, Youtube, Soundcloud, and other streaming platforms… It is easier said than done, for sure! But Groover is there to help you, because of course the platform allows you to contact the best media, playlists, radios and professionals of the music industry, but also gives you regularly its best advice on the Groover Blog.
💡 Try to spend as much time promoting your music as you do creating it, it would be too unfair otherwise. With Groover and his blog by your side, successfully releasing your single, EP or album on streaming platforms should no longer be insurmountable.
With the competition and constant evolution of the music world, Spotify is the essential streaming platform for a good music promotion strategy. The streams your music will generate will help you build credibility for your project and multiply your number of listeners. However, buying streams would be a mistake, no matter which streaming platform you use. Not only your distributor or Spotify might realize it, but people are not fooled and you risk losing the credibility of your music. If you create good music, pay attention to its compositional and production quality, and carefully prepare your music promotion strategy, you should be able to do well without cheating on Spotify. There’s nothing like a gradual, organic evolution on Spotify and for your self-esteem. Take the time to do it right. There are many tools to help you do this:
Spotify for Artists is a must-have tool for all artists, whether you’re indie or with a label – in which case it’s usually your team that will use it. It’s the tool that allows you to add photos, a biography, links to your social networks, etc. to Spotify.
It also gives you access to your listening statistics, shows you which playlists you’ve been added to and how your subscriber count has changed.
You can also verify your artist profile with Spotify for Artists. The little blue tick is available to any artist who claims it.
Third-party playlists are playlists created by Spotify users, just like you and me. They have a strong taste in music and a sense of organization to put together tracks that have something in common (mood, time of day, country, etc.). Some third-party playlist curators have managed to gather thousands of subscribers on Spotify. With a little bit of research, you can find the contact of these playlist curators. These people are more accessible than Spotify staff, so take advantage of that. The trick is to get in touch with the right playlists, the ones that match your music, and send them a concise and friendly message. Find the best third-party playlists on Spotify here.
Editorial playlists are the playlists designed by the Spotify team. If you want to try your luck with them, you’ll have to do it right after you’ve uploaded your tracks via your digital distributor. It will take a few weeks for Spotify’s editorial team to listen to your music and decide if it fits into one of their playlists.
Editorial playlists account for about a third of Spotify’s listening time and have millions of subscribers. So landing in at least one of them would be amazing for your music!
💡 Choose the track you pitch carefully as you can only submit one track per release to the editorial playlists.
Creating your own playlists is like making yourself a curator of third party playlists. You can see the strategic intent right away I guess! The idea here is to compose a playlist of tracks that resemble your artistic identity, gain lots of subscribers, and subtly integrate your music.
The compensation of artists through streaming is still a mysterious subject. Loud & Clear, a Spotify initiative, wanted to shed some light on the subject. Click here to learn more.
2. How to stand out on other streaming platforms? Youtube, Deezer, etc.
Youtube is one of the biggest channels to gain visibility. Indeed, even if you have to watch 2 or 3 ads for a single video, Youtube remains a free service and a gold mine to discover new content.
But how do you get noticed when there is so much great content out there?
- Start by having your Youtube channel checked.
- Have you made a visual for Youtube? The interest of Youtube is precisely to be able to watch videos. The more you show your universe, the more chances you have to get attention. A lyrics video, a clip, everything is good to take so don’t miss it because of a lack of budget or lack of knowledge. With a phone and an idea, you can already do a lot.
- Is your video ready? Now the important thing is to concentrate on promoting it. And to do this, before even talking about money, focus on the wording, the hashtags, the thumbnail, etc. These are small details that, a little later, will make your video more attractive. These are small details that, added together, will make all the difference.
- Collaborations with other artists and creators can also obviously be beneficial for your visibility.
- After that, if you don’t want to lose people along the way, try to have released at least one video beforehand so that they have something of yours to look at. Otherwise, there is little chance that they will subscribe.
- Paid solution that you probably know -> Youtube Ads. Proven effectiveness!
- And finally, don’t hesitate to contact popular Youtube channels so that they give you strength.
Because the final objective of all this is to federate a community around your musical project. Quality, promotion, quantity.
Just like Spotify for Artist, Deezer for Creators is a tool available to artists and their teams to boost their Deezer artist profile, strengthen their image on the streaming platform and analyze their streams.
Two reasons to be interested in Deezer: the artists’ compensation!
💡Deezer has set out to conquer emerging artists to help them break into the music business by creating Deezer Next, a new international program that aims to support and grow young artists.
The French streaming platform, Deezer, has long wanted to propose a distribution of income based on the tastes (and listening) of its users. A system called “User Centric”, which allows a fairer distribution of income for artists, the money generated by a subscription goes to the artists that the subscriber listens to, and not to the most famous artists – as is the case on Spotify for example. A system that would help fight against stream purchases and fake accounts.
But despite all the goodwill of Deezer, this system seems difficult to implement when the music industry as a whole is not ready for such a change.