Apple Music for Artists is a platform for musicians to learn more about their music data on the Apple Music streaming platform. Why are we focusing on Apple Music for Artists today? To convince you that you shouldn’t overlook any tool at your disposal to strengthen your music promotion strategy.
It’s true, Apple Music isn’t the king of streaming services, Spotify has the upper hand. But with over 60 million users, it would be a mistake to pass it up. Let’s take a look at the different features of Apple Music for Artists – its dedicated feature for creators – how to use it and for what purpose.
How to check Apple Music stats for Artists?
First of all, you need to have distributed at least one track on the platform. Whether you go through a digital distributor like Tunecore, Distrokid, or you have set up your own label, it is the same for everyone. When the project is released, an artist page will be created automatically.
1 – Be sure you have an Apple Music account.
You know the Apple brand, the more information you give them, the more they open up to you. So the first step is to create an account with them if you haven’t already done so.
2 – Login to Apple Music for artists
To do this, it’s simple, use your Apple ID. You can do it via the mobile application, or on your computer via the website.
There is no risk of making a mistake here, as this is the only button available on the interface.
4 – Claim your Artist page
To do this, you can type the name directly into the search bar. If your artist name is relatively generic, copy and paste the URL of your page in the search bar, it will help you find the right one for sure.
5 – Identify yourself
This is the time to provide as much documentation as possible to prove that you are the owner of the artist page in question. It shouldn’t be too easy, as you can imagine. Inform your social networks, it will make the process faster.
That’s it, you just have to wait. Normally it is relatively fast, Apple Music announces a delay of 2 days to get access to your Apple Music for Artists profile. It can be less or longer. If you find it takes a long time, contact Apple support directly.
Note that some digital distributors allow you to do this directly through their interface. Since you have already registered your information, it is much easier. Contact your distributor directly for more information.
Why use Apple Music for Artists ?
On your artist page, we find your bio, your photo, all the tracks you have released, the playlists on which you appear, in short the anchor of your identity on the streaming platform Apple Music.
As you’re a stickler for your identity (yes, we know, you’re a stickler), you’ll want to shape your page as precisely as possible. For that, no choice, you need an access to Apple Music for Artists.
It’s the most direct and obvious asset of creating an account. What’s the point of having a pristine Instagram, if you’re going to have a wasteland artist page?
Then, as with other “for artist” interfaces (Spotify, Deezer, etc…), you will have access to essential data about the listeners of your tracks. From where they listen to you, what age range, which tracks are added the most in playlist. It’s very complete and also very useful, especially when you are in an active music promotion process. You will be able to use the statistics provided by Apple Music to improve your communication and promotion strategy, and gain visibility. The more you know about your target audience, the more time and money you save by communicating about your music project to those who are most likely to appreciate it.
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The little plus of Apple Music for Artists compared to other platforms is that you have access to Shazam’s data through it! And yes, the famous recognition system belongs to Apple, the data that comes out of it can be found on Apple Music for Artists. Always in a communication approach around the project, you will be able to learn even more about the way your music lives, while also using Groover to promote your music to media that match you.
| Read also: Why should you use Shazam when you are an artist?
Last but not least, those who have already distributed music know that sometimes your music can land on the wrong artist page. If the artist name is similar to another one for example, you can find your French bedroom pop on the page of a Brazilian samba creator. This has no impact on your income, but in terms of image it’s not easy to manage: a fan who discovers you might not understand your great stylistic difference and drop the case. Having your own page doesn’t solve the problem, but it facilitates the process to solve it.
Why should I use Apple Music for Artists to build my strategy?
Better managing your image and the data generated by your music is the key to advancing your musical career faster. Emerging artists often have limited resources. Apple Music for Artists is easy to access and free. In this case, it is obvious that using it can only be a plus.
There are several instances in which you are going to need what the service offers. We touched on the surface in the previous point, but the data you will have access to is extremely useful for your communication. Beyond the data, you will also be able to use the “share a key moment” function. This takes the form of a visual that can be used on all social networks (Instagram, Facebook, Twitter, etc.). They unlock when you reach a certain number of streams for example. As this is good news for you, share it with your fanbase, and take the opportunity to thank them for it. It’s a great way to keep in touch with your fans, and to strengthen the bond between you.
Always with the aim of taking care of your communication, fill in the lyrics of your song! You all want your audience to know your songs by heart when you finally meet them in concert? Then take advantage of this possibility. It is also very good for the referencing of your tracks on Apple Music.
Let’s talk about the concerts. Playing a gig in an area where no one knows you, unless it’s a festival, or with a well-known band or artist in the area, can be painful, no one wants to flop. With the geographical data provided by Apple Music regarding streams and shazams of your tracks, you can avoid this kind of mishap.
| Also see: How to find concert dates ?
So to recap, consider using Apple Music for Artists to strengthen your music promotion strategy.
– Translated by Betty Gonzalez Gray –