For emerging artists and songwriters, getting your music on Netflix can be a huge boost in growing your fanbase. Music lovers will often discover new music while watching Netflix and will even listen to the corresponding soundtrack playlists on streaming services. Lots of Netflix shows, like Emily in Paris for example, have curated playlists available on music services like Spotify. Nowadays, if an artist lands a synchronization deal with Netflix, they will likely see engagement skyrocket on music streaming services. Not only will this boost your visibility, but it is also a great way to monetize your music career. Some composers make money uniquely off of sync licenses! Indie music and new artists thus have a lot to gain from landing a Netflix sync.
How do you submit music to Netflix? Most often, artists work with publishing companies or sync agents that will negotiate these placements and licenses. Sometimes record labels also have relationships with a music supervisor at Netflix, making it easier for them to pitch their artists to their catalogue. It helps to have a professional entourage already to land a Netflix sync, but you donât need to be signed to Sony music or Warner music to do so! For artists who use independent music distribution services like CD Baby or Tunecore, it is possible to sign up for their music publishing administration and be pitched for music licensing opportunities.
For the independent artist, we recommend getting in touch with sync agents directly using Groover: an innovative platform that connects artists from all genres directly with the right music industry professionals with guaranteed feedback. You can also promote your music to various media outlets, music blogs and contact potential partners in artist development to get your music heard.
Thanks to Groover and Kendell Entertainment, four artists who use the platform landed their first sync opportunity on an international feature film on Netflix: Les Liaisons Dangereuses đ„ Meet Emma Doo, Usken, Mehari, and Ucci Why and get to know how landing a sync placement has impacted the visibility of their music so far!
In one week, we could already see a boost in engagement on Shazam: (+500 shazams in one week) and streams (+400%)
MEHARI
EMMA DOO
Can you tell us about yourself and your musical project?
Yes of course! My name is Emma- Emma Doo was my grandmotherâs nickname for me. I grew up in a musical family where every family gathering was an opportunity to sing together. I first studied theater and dance in high school and then music came later. After some first experiences in Parisian bands as a singer and lyricist, I decided to leave France to train in the United States at Berklee College of Music. During my time there, my project and goal became clearer upon my return to France. Having listened to English and American music from the 70âs to the 90âs, my songs have strong âoldiesâ influences.
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How did you meet Clementine, from Kendell Entertainment, and what was the process leading up to your signing?
I met Clementine in April 2020, during the release of my EP, Paradox, thanks to Groover. I sent my song âBe Youâ, and she accepted it! At first I was dubious, not knowing anything about it⊠and then I said to myself that at the end of the day, I had nothing to lose! After reading the contract in detail, I signed!
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Was this your first sync opportunity?
Yes, this is my first sync.
What has this film done for you and your career?
This sync gives me a new impetus and I canât thank Clementine enough for her work and her belief in my project. This is a rare opportunity for an artist and substantial exposure than I couldnât have gotten on my own. Itâs just the beginning of the adventure so I donât have the necessary hindsight yet but for now, the streams are going up!
Do you think Groover can shake up the music industry and allow independent artists to get opportunities and meet people that were almost impossible until now?
Absolutely.
USKEN
Can you tell us about yourself and your musical project ?
Our project was born on the ashes of a garage pop band in which Isabelle and I played. I (Yann) had invested a lot in this band and to change things up a bit I had asked Isabelle to go on a trip to Scandinavia. In Norway, we discovered a tiny island which is at the origin of the name of our group: Usken. During the trip, Norwegian musicians taught me the basics of Ableton Live which allowed us to play our music as a duo. We didnât really have an idea about the musical identity we wanted but we both have very strong tastes: Isabelle likes electronic music with big bass- the kind that you feel in your chest!
On my side, I have a particular taste for the sounds of the 60s. I love old things when it comes to instruments. In short, we wanted to mix electronic sounds with vintage sounds. The absence of a drummer inspired us to use some rhythms and drums that were out of the ordinary. We released our first album in November 2019 with plans for a series of concerts starting in March 2020, but COVID changed everything. Today, we perform as a five piece band on stage and are happy to have met musicians close to our musical universe. Our first album, Drive, has decent streams on streaming services and, without really understanding why, our listeners are mostly in the US.
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How did you meet Clementine, from Kendell Entertainment, and what was the process leading up to your signing?
I contacted Kendell Entertainement via Groover. I sent them a track I like a lot: The Nest. Itâs a track that is not necessarily accessible to everyone; itâs very down tempo, simple and melancholic. I thought it was a good summary of our musical universe but it was quite daring to send a track that was not particularly radio-friendly. Iâm happy that Clementine saw a musical universe in it. Thatâs the most important thing for us. To create music is a rather simple process in the end⊠to create a musical universe is a challenge!
Concerning the signing of the contract, everything went very quickly. There was not the usual procrastination that I often had to face with other professionals in the music industry. I thank Clementine for her work and her professionalism! Itâs organized, itâs fast, itâs clear! I love it!
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Is this your first sync opportunity?
Yes, this is our very first synchro. We hope that it will be the first of many! I donât know if itâs related to the visual of âDriveâ but the vast majority of the feedback weâve had about this first album is about the cinematic aspect of our music. Thatâs a huge compliment for me because when I compose, images come into my head. Yes yes, I have kind of mental video going on while composing! And if no images come to me when I listen to our recordings, the song goes out the window.
What has this film done for you and your career?
Everyone knows about Netflix. To have a label, to play in recognized venues, to have a publisher, this means a lot. Just the name Netflix gives a more professional image to our project.
Take Shelter, the title chosen by Rachel Suissa for this Netflix production, has had very steady streams since its release, but the movie gave it a real boost. I would say that we have almost doubled our audience in the last few days, but above all, some of the listeners are taking the time to listen to more of our music tracks. Some are now subscribers!
Do you think Groover can shake up the music industry and allow independent artists to get opportunities and meet people that were almost impossible until now?
Ah ah, the question is a bit biased, isnât it? Well, to be honest, I tend to be quite cautious about the music industry in general- thatâs my punk side probably! But yes, Groover can probably change that- at least I hope so anyway! There is a real possibility because I am often amazed by the quality of the musical projects that I can discover on stage. They are often far from the beaten path of artists that we hear via mainstream media. Groover makes it very easy for bands who have no network to get in touch with professionals. Thatâs worth its weight in gold!
As long as these industry professionals are willing to take risks, there is an opportunity! I think that Clementine took a risk with us and thatâs worth respecting. Hats off to you, Clementine! But yes, itâs true that Groover allowed us to sign with a label (Archi Records) and itâs through Groover that I met Clementine. So yes, Groover works. Will Groover allow us to find a tour manager? Thatâs our next goal! And, Iâll keep you posted!
MEHARI
Can you tell us about yourself and your musical project?
Mehari, musical duo from Toulouse, is the project between Pierre-Henri (guitar, bass, production) and me (keyboards, vocals).
The adventure of the group began with a remix of âLoverâs Caveâ for Is Tropical signed on KitsunĂ©, which allowed us to be noticed internationally at the time.
Then we released 2 EPs âRed Moonâ and âAll this timeâ.
Les Inrocks classified us as light and airy pop music, which suits us well.
After a break, we are back in the game with the release of âFameâ, co-produced by Eric ChĂ©deville, pioneer of the French touch genre and co-composer of the track âI feel it comingâ by The Weeknd.
The track is part of a new EP that will be released soon and it is precisely a remix of this track that has been signed for the sync in Liaisons Dangereuses.
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How did you meet Clementine, from Kendell Entertainment, and what was the process leading up to your signing?
We met Clementine through Groover : )
Everything went pretty smoothly. Clementine is a very conscientious professional who doesnât forget any details.
She makes sure that everything is in place, which is very reassuring for both the artists and the companies she works with.
đ Get in contact with the founder of Kendell Entertainment
Is this your first sync opportunity?
No, we had already had some sync placements for our music, notably for the brand Citroën or on TV.
But this is probably the first one on an international feature film.
What has this film done for you and your career?
The movie gave us some exposure and credibility in the cinema sync world.
Our track was featured and lasts for about 3min30, which is quite rare.
In one week we could already see a strong boost in engagement on Shazam: (+500 Shazams in one week) and streams (+400%)
Do you think Groover can shake up the music industry and allow independent artists to get opportunities and meet people that were almost impossible until now?
Yes I think Groover can definitely play a major role in helping independent artists get access to bigger opportunities, especially with sync placements.
UCCI WHY
Can you tell us about yourself and your musical project?
I try to put my soul into my music, Iâve been doing it since I was a little girl and Iâm super happy to be pursuing a career in a field that I enjoy so much- even though sometimes itâs a bit of an obstacle course. Rap for me is a way to express my ideas in rhythm and music, whether itâs just for fun or to talk about more serious matters. My project is to succeed in creating original works that I like thoroughly- itâs not an easy task, but as time goes by, Iâm more and more satisfied, and of course itâs about creating tracks that mark people positively: songs that allow them to have a good time and to let off steam.
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How did you meet Clementine, from Kendell Entertainment, and how did it go until you signed?
I came across Kendell Entertainment through Groover. At first we had a publishing deal for a song and then Kendell Entertainment worked on my new EP.
đ Get in contact with the founder of Kendell Entertainment
Is this your first sync opportunity?
Yes, âFreakyâ on âLiaisons Dangereusesâ was my first synchro.
What has this film done for you and your career?
This movie brought me a lot of visibility on this particular song âFreakyâ. Iâm very happy.
Do you think Groover can shake up the music industry and allow independent artists to get opportunities and meet people that were almost impossible until now?
Iâm sure it will. I find Groover to be a very good media; I have already come into contact with different professionals, I have been able to get several feedbacks and it has allowed me to expand my network.
Translated by Betty Gonzalez Gray
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If you too would like to increase your chances of having your music placed in a film, send your music to Groover âŹïž
