Professional contacts are essential for working in the music industry. As an artist, you are certainly looking to contact labels, playlist curators and radio programmers, etc … We are going to give you the key to finding contacts and getting constructive feedback on your music while gaining visibility.

What’s the point of finding contacts from professionals in the music industry?

As in any environment, as an artist, it is important to develop your network and to have a maximum of useful professional contacts. Having contacts in the music industry can facilitate a lot of things like, for example, the media coverage of your next release, the creation of your video or the organization of your next tour … If you are preparing for your next release, here is an article to keep in mind: 7 things to avoid in order to succeed in music

A diversified book of contacts is a very good asset in the music business, which works hand in hand with a professional network.

How not to feel alone with your music?

When you’re an independent artist, you can feel a bit alone with your art. It’s important that you find ways to share your music with others, whether it’s with your friends, other artists or professionals in the music industry.

We advise you to talk about your musical project with the people around you to build a loyal support. Your entourage supports you in your projects, shares your news, talks about it to their acquaintances, etc … It is a support system not to be neglected and constitutes a first fan base around your music.

It’s also a very good idea to exchange with other artists at different points of their career as soon as you have the opportunity. Don’t hesitate to join Facebook groups dedicated to artists, to participate in music workshops or trainings, … to meet a maximum of artists. These people can understand your situation, be interested in your releases and possibly, give you advice. It’s also an opportunity to find potential collaborators.

You may also feel the need to surround yourself professionally at some point in your career. At this point you can approach managers and labels when you feel you have enough experience to show them your potential. This can, for example, be characterized by a substantial press kit with references, press articles and stage experience.

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How do I find professional contacts in the music industry?

On social networks: you can always try to send messages to pros through social media or via email and develop relationships with them! Many music industry pros are online and you can learn a little bit about them, understand their expectations, and better approach them when the time is right.

Concerts are also great places to network, whether at your own concerts or at other peoples’ events! Don’t hesitate to talk about your music to as many artists and professionals in the music industry as possible.

By uploading your music to Groover you will receive feedback within 7 days and you can start building professional relationships with the contacts who appreciate your music the most!

On Groover, artists and managers have the possibility to contact all kinds of music industry professionals, with a guaranteed response within 7 days (labels, raiods, media, playlists, etc.)

Who can give constructive feedback on my music?

It’s not only music industry professionals who can give you feedback. We advise you to build a panel of people around you who can give you feedback on your next release. You should ask as many people as possible who appreciate the music genre you are in and who are aware of the trends within the genre. You should also remind them to give constructive feedback by pointing out the positive points and the aspects to improve upon. 

You can also ask for feedback from your subscribers by asking them to be as objective as possible. This feedback should be taken with a grain of salt because some of it can be either too brutal or too nice. However, you can potentially receive a significant amount of feedback. Plus, your fans will always be happy to be involved in your music making process. You can, for example, post a sample on Instagram and offer them to respond with constructive comments!

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But the best way is to professionals in the music industry directly. You can do this through Groover, where you’ll find all the contacts you need at every stage of your career. Each one can give you different feedback and opportunities:

• Mentors are very useful to guide you and give you constructive feedback on your music but also to give you advice on your career. It is very useful to contact them if you are just starting out in music, if you are searching for your musical identity or if you are at a turning point in your career!
• The media allow you to increase your visibility and your audience through different channels (radios, blogs, influencers on social networks, journalists for magazines, …). Their feedbacks are oriented towards the quality of your music, its potential, the adequacy with the media in question. This can help you to constantly improve your approach and target your interlocutors more precisely. Their feedback also gives you an insight into their point of view as a medium. Keep this in mind when soliciting media and promoting your music project on social networks.
• Playlists are an essential asset to develop your presence on streaming platforms, which are becoming more and more important in the music landscape in recent years! Playlisters certainly have a different approach than traditional media and you’ll be able to see this with their feedback. The songs you send to media won’t necessarily be the same ones that will work best in a playlist.
• The pros allow you to develop your entourage (labels, managers, editors, sync pros, …). Building your team is a step that can become essential for some artists at different levels of their musical career. These professionals usually appreciate receiving unreleased tracks and being able to bring their expertise to the table.

How to build your network and your entourage in music with Groover?

Groover allows you to get in touch with professionals and media. For 2€ per contact, you can send your track to the  1000+ professionals available on the platform. You are guaranteed to get written feedback on your track within a week and your tracks may potentially be shared, labels may want to meet with you, your track may enter rotation on a radio station, etc. With Groover, you get the email addresses of the pros who enjoyed your music and you can continue to interact with them and build those relationships. This way, you can develop your network as your campaigns progress and fill your professional book of contacts.

– Translated by Betty Gonzalez Gray –