Promotion

It goes without saying that Spotify has become the reigning champ of streaming platforms in terms of number of users. However, the more people you must cater to, the less …

Okay, we need to talk about this: being an independent artist in 2025 is not just about making music, it’s also about making engaging Instagram posts and stories, organizing them …

With 500 million active TikTok users, the platform is now an integral part of the music marketing landscape. Independent artists can use their TikTok profile to promote their music and grow their fanbase, and …

As an artist, writing a bio for yourself or your musical group should be the first step you focus on in order to effectively promote your music. It is a …

Promoting your music is an essential step to make yourself known and expand your audience. If you’re managing your promotion yourself, however, it can be very time-consuming if you don’t …

Before making your song available on music-streaming platforms, it is essential to set up a pre-save campaign so that you can boost listens, shares, clicks, and playlist additions as soon …

Contrary to some preconceived notions, no artist can pass from the shadows into the spotlight just by snapping their fingers. Also, getting a good song out there is not enough …

Getting your rap single in a Fresh Rap playlist, getting a relay on a hip hop media, getting a label appointment… So many seemingly closed doors to make your music …

Professional contacts are essential for working in the music industry. As an artist, you are certainly looking to contact labels, playlist curators and radio programmers, etc … We are going …

Groover went to meet David Raimbaud, Head of Digital at Wiseband, who today gives you his best advice and tips to optimize your chances of getting into playlists. As a …