OK, so you’ve got some great music and you want to get it out there fast. No problem. With the right strategy and tactics, you can quickly reach a wide audience and build a successful music career in no time.
This is especially true in today’s digital age, where you can share your music with the click of a button and have your songs heard by potential listeners around the world. But for this, music promotion is essential and whether you’re an aspiring artist or an established musician looking to expand your reach, mastering the art of promoting your music is essential to accelerating your career.
Here are some tactics and strategies for promoting your music fast.
If you’re not on social media, you need to get on board that train as it’s the fastest in the world (yes, faster than the Maglev train!). If you don’t already have one, you need to create a professional profile on various social media platforms – the more the merrier, because then you can cross-promote – and don’t forget that tools are useless if not used properly, so with that in mind, you need to use them effectively to promote your music.
It’s as simple as this: if you want to promote your music faster, you need to build your fanbase faster and to do that you need to post more frequently on social platforms such as Instagram, Facebook, Twitter, TikTok, YouTube and even LinkedIn.
Be consistent when posting fresh content and make sure you post at least once a day.
Crafting Compelling Content: What to Post?
Now, you might be wondering what to post? A lot of it has to be very brand and music focused, i.e. what you’re working on, what collaborations you have coming up…
But it shouldn’t be just about the music and you should also include some more personal content as people like to get to know the person behind the artist. Privacy can be an issue for you here and you shouldn’t post anything that makes you feel uncomfortable, but if you can share snippets of your life behind the scenes it could translate into a more loyal fanbase made up of friends who feel like they’re part of your journey.
Now, the risk of posting a lot and speeding up your promotion is that it can feel a bit like spamming. To avoid this, you need to make sure you’re engaging with your audience by replying to comments, messages and, if they’re artists, liking and commenting on their page too. It may seem like a lot of work but it can lead to amazing results and it’s really important that you show your passion for your music not only with what you post but also with the interactions that follow.
Let’s talk briefly about the format. On Instagram, you should prioritise stories as they generally lead to more engagement from fans. Aim to post at least twice a day and, as we saw earlier, make your stories about your music with a few snippets of your personal world as well.
Now a quick word about TikTok. Video content seems to be taking over the internet and with that in mind, you need to be very active on this platform too, either by sharing snippets of your music-making process, or by creating fun videos to accompany your songs. You can even create a challenge or a dance, encouraging users to create their own videos using your song. This is the kind of user-generated content that can easily go viral overnight, so make sure you include it in your marketing strategy.
Pop musician Olivia Rodrigo is an excellent example of the effective use of TikTok. She attracted widespread attention with her song “drivers license“, which went viral on TikTok shortly after its release in January 2021, resulting in millions of user-generated videos covering the song.
Optimizing Reach: Timing & Engagement Strategies
Engagement should be on your mind at all times and a great way to encourage it is to ask questions about your music and do polls. If your followers react or comment, make sure you respond and keep the conversation going. By treating your followers as friends, they’ll be more likely to tell their own friends about you and word of mouth is a great way to grow your fanbase.
Also, timing is everything and releasing the right song at the right time can mean it explodes overnight, so with that in mind, make sure you stay on top of trends and use hashtags that are trending on different social media platforms, to ensure that your song is heard by potential new customers.
2. Find the people who can propel you towards success
To succeed, you need to know the right people who can give you a boost and this is particularly true for independent artists.
But building a good network takes time and involves a lot of work behind the scenes to cultivate good relationships. To speed up the process, you need to be very proactive on social media platforms and reach out to influencers, industry professionals and fellow musicians in your genre or niche who have a large fanbase and offer them opportunities to collaborate (by featuring them in your videos, inviting them on tracks or even running joint promotional campaigns). This cross-promotion allows you to tap into each other’s fanbases, exposing your music to new audiences.
But as we saw, this can take time, especially if you’re still growing as an independent artist and don’t yet have much experience and credibility in the music industry.
So let’s say you’ve got some new music that’s just landed and you really want to promote it as quickly as possible. One thing that can speed up your promotion campaign is to get in touch with industry professionals through a music promotion platform like Groover. With the click of a button, you can tap into a goldmine of people who have both experience and credibility in the music industry and who can lend you those two things you need to promote your music quickly.
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Level up your music career now! Send your music to industry pros of your choice 👇
A good place to start would be to contact media outlets, such as radio stations or music blogs, via the platform, as getting more and better exposure is one of the best things you can do to promote your music quickly.
Another category of people you should contact to promote your music quickly are playlist curators.
Chances are you’ve uploaded your single, EP or even album to a streaming platform like Soundcloud, Spotify, Apple Music or iTunes, which are great because they expose your music to a wide audience, allowing you to connect with potential listeners and attract new fans.
But there’s already so much good music on these platforms and a good way to stand out from the crowd and get your music discovered quickly is to feature in music playlists tailored to your genre. You can of course contact the playlist curator independently, but a quicker and more effective way to do this is through a music promotion service such as Groover. Not only will this give you a bit more credibility, but it will also increase your visibility and help your submission stand out from the large number of submissions that playlist curators receive.
3. Have a clear online presence to make it easier for people to find you quickly
To promote your music quickly, you need to be everywhere and you want your listeners and potential new fans to be able to find you easily. We’ve already covered social media and networking, so let’s talk briefly about music streaming platforms. As with social media platforms, you’ll want to optimise your profiles and update them regularly with new releases, upcoming shows and other relevant information.
If you can, try to upload new music regularly to maintain momentum and keep your listeners engaged. It doesn’t have to be new tracks, but it could be an acoustic version of your previous song that did well on the streaming platform or even a remix.
One very important thing to keep in mind is to make sure that across all platforms, social media and streaming, you use the same name, whatever professional name you choose.
Another thing you could do is have all your information available in one place and you can do this by creating a professional music website where your fans and listeners can find out everything about you, including your new music, the dates of your next tour and where they can buy your merchandise.
If you have a new song that you want to promote quickly, an effective strategy you could use are landing pages, which are stand-alone web pages that have a singular purpose, such as boosting sales or even views. For example, if you’ve got a brand new video clip for your new track, you can put a link to it on your landing page to get more people to watch it.
Conclusion
The key to promoting your music quickly really boils down to being proactive. You need to promote your music daily on all social media platforms to grow your fanbase (nothing makes things happen faster than having an army of followers online!) and you need to knock on as many doors as possible to find the right people who can speed up the promotion of your music by helping you gain exposure and lending you some of their credibility within the music industry.
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