If you’re an artist, you’re probably already on the big social networks: Instagram, TikTok, Facebook, etc.
But, you may not have thought of LinkedIn yet. It can be a powerful way to develop your network and get prospecting.
So should you hop on the platform? How can you get started? Fear not, all this and more awaits you below.
Should you use LinkedIn for your musical project?
Before you get started on LinkedIn, ask yourself if using it is relevant to you. Things to consider include:
- Your development stage: If you’ve just started out, limit the number of networks you use to avoid getting overwhelmed. When you’re starting out, you already have a ton of networks to manage, like Instagram and the distribution of your songs on streaming platforms. But if you’ve already mastered these channels and want to grow your professional network, LinkedIn is a good opportunity for you.
- Your professional activity: if you are a full-time musician, no problem: you can use LinkedIn as you wish by focusing on music. If you have a job where you use LinkedIn, think about how you want to combine your activities. It is common for users to occasionally share news from their side projects, but this is not the main topic. Also note that you can only create one profile per person.
Your goals: Before you start, set your goals on LinkedIn: Do you need to develop your network? Find new information? If your main goal is to promote your music, LinkedIn will not be the best channel. But LinkedIn can help you achieve many other goals:
How to Use LinkedIn?
1. Research
One thing LinkedIn helps with is keeping up to date with music industry news and discovering ways to develop your project. You can follow not only media outlets and companies in the music industry, but also industry professionals.
Here is a selection of sources to follow to get started:
Pages:
People:
- Cecile Rap-Veber – SACEM
- Mike Warner – Believe
- Romain Palmieri – Groover
The majority of companies, media outlets, and professionals in the music industry are on LinkedIn. If you know of any others, feel free to search for them and start following.
2. Contact music professionals
As on other social networks, don’t just scroll the news feed. The point of LinkedIn is to interact with other users.
As a professional network, LinkedIn is obviously the perfect place to develop your network and interact with people you have met at events. You can find a variety of profiles: journalists, managers, representatives of streaming platforms, artist services, etc.
However, do not use LinkedIn to send your tracks: professionals are in great demand and do not always appreciate receiving promotional messages. To send your songs and receive feedback, choose the Groover platform.
You can start by following professionals and commenting on their content to create a relationship before contacting them privately. If you have met them in person, do not hesitate to contact them so that they remember you and you can continue your discussion.
3. Communicate about your project
On LinkedIn, you can communicate about your project using a different approach from other channels. The network is poorly suited to the promotion of songs and musical releases. It is important to integrate storytelling into your publications and bring value to the audience: advice, trend analysis, sharing information, etc.
LinkedIn posts have a longer lifespan than on other social networks. A post can sometimes appear in your contacts’ feed a week after it’s been published. You can therefore adopt a lower frequency of publication than on Instagram and TikTok.
Publication ideas include:
- A monthly summary of your activities: current projects, concerts, meetings… Grouping your news can create more engagement on the post, especially if you tag the people and structures with whom you have worked. You can also create a photo album or PDF carousel to illustrate your post.
- A flashback to a landmark event: for example, your first outing or your first concert. By explaining how you got here and the tips you have, you’re adopting the type of content LinkedIn users are looking for.
- An anecdote about your creative process: music enthusiasts are numerous on LinkedIn, but musicians communicating on LinkedIn are rare. So you have an opportunity to stand out by unveiling the backstage of your creations.
- A look back at your last release: platforms used, written feedback, promotion strategy… All these elements humanize your project and can inspire people working in other sectors.
4. Join groups
Groups are spaces for discussion around a common interest. Joining LinkedIn groups has several advantages:
- Get information about the music sector: Posts from other members can be a valuable source of information.
- Ask for advice: You can ask questions and ask for advice within the groups. The advantage is that you will be able to get feedback from people in the sector that you don’t know yet. Be careful not to post too often, and also comment on posts when you are able to help.
- Expand your network: Through discussions, you’ll be able to interact with new people in the music industry. You will also be able to contact group members more easily in private messages.
To get started, here are some groups you can join:
- Sound Matters – Music & Audio Technology Discussion Group
- Music Industry Forum
- All Access Music Group – Radio & Music News
We hope these tips help you understand how you can use LinkedIn for your music project, in addition to other social networks and a promotion strategy with Groover.
– Translated by Kole Wright –
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