Let’s explore in this article how to get your music noticed, by developing a solid music marketing plan and clear strategic points. As an independent artist, it can be challenging to get your music noticed in the music industry. With streaming services like Spotify and SoundCloud, there’s a lot of competition out there. However, with the right marketing strategies, it’s possible to reach a wider audience and get your music heard by new listeners.
Are you looking to get noticed by playlist curators, media outlets and other industry pros? Make new connections?
Here’s how to stand out with your music project:
1. Create Your Own Unique Project
To understand how to get your music noticed, it’s important to stand out from the rest. In fact, it’s crucial to do so before you do anything else.
Focus on songwriting, production, storytelling and branding, and make sure your music is unique and memorable. Emphasize your strengths as an artist and create your niche in one of the many genres of music out there.
Work on your image! Succeeding in the music business is just as much about promo strategy and marketing as it is about, you know, making good music. In the world of digital music distribution, you’re competing for new fans to discover you in a jam-packed space full of indie songwriters and signed artists alike. To get people to listen to your music, first you have to get them to click.
That’s why you’ve got to make sure your profile pics, album covers, and any other images associated with your online presence are on point. In competitive social media feeds, the visual aspect of promotion is more critical than ever. High-quality images that say something about who you are play a pivotal role in capturing the attention of potential fans, talent scouts, record companies, indie labels, and influencers. By incorporating eye-catching imagery into blog posts, album release promotions, and new single announcements, independent artists can enhance their discoverability.
2. Take Advantage of YouTube
YouTube can be a great place to find new fans. Music influencers are big there, and they’ve got the ears of your potential fanbase. Social networks like YouTube are one of the best ways out there for unsigned artists to find publicity (even those with record deals can’t afford to ignore it! Huge record labels are focusing more and more on social media promotion).
Music videos are a classic music marketing strategy that helps you get your music on the feed of potential listeners. Music blogs often share and write about these, and when they go viral, it’s a one-way ticket to being played on radio stations and boosting your streaming numbers.
That’s why you’ve got to have an indie artist YouTube channel where you upload your new music videos. Projecting the best possible image is what separates the new artists you’ll see on tour next year from the rest. It’s an exercise in self-promotion as well as an additional creative outlet. Some of the most viral music videos of the past have garnered so much attention through their uniqueness, so don’t be afraid to think outside the box with your concepts. Make use of hashtags, adwords, and other tactics to make sure your videos take off.
| Read also: How to make your music known on Youtube?
3. Get Highlighted on Streaming Platforms
Get into curated playlists:
One of the best ways to promote your music is through playlists on music streaming services such as Spotify, Apple Music, Deezer, YouTube Music, Napster, etc. Check out our article on how to get into playlists on Spotify.
When setting up your music on streaming platforms, don’t forget to pitch your song on Spotify for Artists. You can also submit your music on Groover.
Create your own playlists:
Another effective way to promote your music is by creating your own playlists on platforms such as Spotify and Apple Music, where you can include your own music and curate a playlist that will help you gain new followers.
4. Connect with Fans
It’s also essential to build a strong online presence. This means having social media accounts. By connecting with your fans on social media, sharing regular music updates and engaging with your audience, you can build a loyal fanbase that will help promote your music for you.
Instagram and TikTok are absolutely crucial these days. Many of the most meteoric stars of today went from completely unknown to being played on the radio just from having a short clip go viral on TikTok or Instagram. In fact, you can probably point to the last time you yourself looked up an artist’s page after listening to their song on a curated feed like these platforms use.
Advertising can help you get new fans. You’re acting as an independent record label promoting your own music. Buying ad space or using an email list allows you to keep your followers informed about upcoming gigs and new releases.
5. Contact Music Media
As part of your music PR, consider submitting your tunes to reviewers or reaching out to music bloggers, websites, radio stations to have them showcase your music and gain exposure to a targeted audience. Many of these can be found on Groover 👈
6. Perform Live
Lastly, playing gigs or touring are great ways to get your music out there. Performances allow you to connect with your audience and create new opportunities for networking. By reaching out to promotional companies and record labels or simply networking in the music industry, you may get discovered.
7. Find a Team
Record labels can do a lot of the heavy lifting for you when it comes to music marketing. Even if you don’t have a record deal, you can still assemble a team to work like your own independent label. Behind every successful artist is a manager, publisher, and marketer, even if these are all the same person 😉
Groover can be a great tool for reaching out to record labels, publishers, managers & more for collaboration.
In conclusion, getting your music noticed in the music industry can be challenging, but with the right strategies, it’s possible. Part of artist development is using online promotion services, building a strong online presence, and creating a unique brand. Focus on building your niche, curate your playlists, get your music out there by gigging, and don’t underestimate the power of networking, and you’ll be well on your way to success in your music career.