Spotify has revolutionized the music industry by providing a streaming platform that allows music lovers to listen to their favorite tracks anywhere, anytime. But did you know that Spotify, with its extensive user base and artist promotion features, can also be a powerful tool to market your music and reach new fans?
Here are some strategies to help you use Spotify for marketing your music.
1. Join Spotify for Artists to create a good Spotify profile
If you’re an artist aiming to take advantage of Spotify for music marketing, you need to make sure your Spotify profile is complete and attractive.
To do this, you must be a verified artist on Spotify by applying through the Spotify for Artists platform. Spotify for Artists is a platform provided by Spotify that gives musicians and their teams access to various tools and resources to manage their presence on the platform and it’s essential for allowing artists to take control of their artist profile. Indeed, once verified, you can curate your profile by using high-quality images for your profile picture and header, writing a compelling bio, and including links to your social media profiles and website.
2. Use the Spotify’s Artist’s Pick feature
Spotify’s Artist’s Pick feature allows you to highlight new music, a specific song, a new album, or a playlist on your artist profile. So when users visit your page, they’ll see your picks prominently displayed near the top, usually with a thumbnail image and a brief description written by you. Don’t forget that you can change your choices at any time, so you can keep your fans up to date with your latest releases, collaborations, or favorites from your own music library. On a similar note, make sure you regularly update your profile with news, upcoming releases, and tour dates.
3. Join or create playlists
One of the most effective ways of using Spotify to market music is through playlists, which are a fan favorite for discovering new music.
If you’ve created a Spotify for Artists account, you can submit your music directly to Spotify’s editorial team for inclusion in their playlists, and by adding your songs to popular playlists, you can increase your visibility and reach a wider audience through the streaming platform.
As well as using Spotify’s submission tool, engage directly with playlist curators. Follow them on social media, share their playlists, and interact with their content, because by building relationships with playlist curators you can increase your chances of having your music featured in a playlist with some of the most popular music. You can even seek out independent curators and suggest your music to them for inclusion in their playlists.
You can also take a different route by creating and managing your own playlists. These can contain your own music as well as tracks by other artists in your genre and you could even collaborate with other artists and influencers to create playlists or feature your music in their playlists, as this can help you attract followers and increase your visibility.
Let’s say you’ve created a Spotify playlist to market your music, don’t forget to then promote it and share links to your Spotify profile and playlists on your social media channels such as Instagram, TikTok, and Facebook, your website, and in your email newsletters.
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4. Engage with your fans to build a strong fanbase
Audience engagement is one of the most important things you can do and is crucial to building a solid fan base. It’s not enough to just upload your music on Spotify, you need to engage with your listeners. You can interact with your fans directly on the streaming platform by replying to comments and engaging with user-generated playlists that feature your music. And this can also be great feedback, as it shows which songs are resonating with your audience.
You should also encourage listeners to follow you, share your music, and save your songs to their own playlists, which can help increase your streams and reach. You should always keep your listeners in mind and be generous with them. For example, you could show exclusive content or behind-the-scenes footage on your Spotify profile, and create looping visuals for your tracks from your music videos to enhance your fans’ listening experience, or even offer to sell merchandise through the platform by linking your Spotify profile with Merchbar.
5. Keep an eye on your analytics
This is another scenario where Spotify for Artists is crucial, particularly for independent artists who are not signed to or affiliated with a record label, as it provides detailed analytics and insights into how an artist’s music is performing on the platform. This includes data on streams, listeners, playlists, and demographic information about their audience. You can track trends over time and use this data to make informed decisions about how best to market your music on the streaming platform.
Conclusion
By using these strategies and taking advantage of Spotify’s features, you can effectively promote your music and connect with fans around the world through the streaming platform.
So whether you’re an independent artist looking to get your music heard or a seasoned musician looking to expand your reach, Spotify can be a valuable tool for marketing your music and developing your music career.
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