Groover Blog
  • Home
  • Tips
    • Distribute your project Produce your project Promote your project Tools & Partners All
      Distribute your project

      Pre-Save Spotify: an essential tool for artists to…

      28 May 2023

      Distribute your project

      How Does the Music Industry Work?

      17 May 2023

      Distribute your project

      Music Distribution Services: How to Release Your Music…

      27 April 2023

      Distribute your project

      How to use TikTok to promote your music?

      28 February 2023

      Produce your project

      How to set up Ableton for live performance

      24 May 2023

      Produce your project

      How Does the Music Industry Work?

      17 May 2023

      Produce your project

      Songwriting Tips: How to Make an Impression as…

      9 January 2023

      Produce your project

      How to play piano well?

      7 May 2022

      Promote your project

      How to Blow Up on TikTok with Your…

      2 June 2023

      Promote your project

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Promote your project

      How To Find the right Booking Agent For…

      31 May 2023

      Promote your project

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

      Tools & Partners

      iMusician, the Digital Music Distributor to sell, manage…

      19 April 2023

      Tools & Partners

      Quick & easy tips to write meaningful feedback

      3 February 2023

      Tools & Partners

      Want your music to be available on vinyl?…

      4 October 2022

      Tools & Partners

      IndieFlow, a set of tools to help you…

      28 July 2022

      Tips for musicians

      How to Blow Up on TikTok with Your…

      2 June 2023

      Tips for musicians

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Tips for musicians

      How To Find the right Booking Agent For…

      31 May 2023

      Tips for musicians

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

  • Success Stories
    • Success Stories

      How HNRY FLWR has amplified his album release…

      5 April 2023

      Success Stories

      Thalita releases the single “Afeto no Caos” after…

      28 November 2022

      Success Stories

      Milenar Label will release an EP produced from…

      11 September 2022

      Success Stories

      Sync: 4 tracks sent through Groover end up…

      13 August 2022

      Success Stories

      Pause and A New Label discovered an amazing…

      26 June 2022

  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
    • EspañolEspañol
    • DeutschDeutsch

Groover Blog

Get Your Music Heard and Accelerate Your Career

  • Home
  • Tips
    • Distribute your project Produce your project Promote your project Tools & Partners All
      Distribute your project

      Pre-Save Spotify: an essential tool for artists to…

      28 May 2023

      Distribute your project

      How Does the Music Industry Work?

      17 May 2023

      Distribute your project

      Music Distribution Services: How to Release Your Music…

      27 April 2023

      Distribute your project

      How to use TikTok to promote your music?

      28 February 2023

      Produce your project

      How to set up Ableton for live performance

      24 May 2023

      Produce your project

      How Does the Music Industry Work?

      17 May 2023

      Produce your project

      Songwriting Tips: How to Make an Impression as…

      9 January 2023

      Produce your project

      How to play piano well?

      7 May 2022

      Promote your project

      How to Blow Up on TikTok with Your…

      2 June 2023

      Promote your project

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Promote your project

      How To Find the right Booking Agent For…

      31 May 2023

      Promote your project

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

      Tools & Partners

      iMusician, the Digital Music Distributor to sell, manage…

      19 April 2023

      Tools & Partners

      Quick & easy tips to write meaningful feedback

      3 February 2023

      Tools & Partners

      Want your music to be available on vinyl?…

      4 October 2022

      Tools & Partners

      IndieFlow, a set of tools to help you…

      28 July 2022

      Tips for musicians

      How to Blow Up on TikTok with Your…

      2 June 2023

      Tips for musicians

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Tips for musicians

      How To Find the right Booking Agent For…

      31 May 2023

      Tips for musicians

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

  • Success Stories
    • Success Stories

      How HNRY FLWR has amplified his album release…

      5 April 2023

      Success Stories

      Thalita releases the single “Afeto no Caos” after…

      28 November 2022

      Success Stories

      Milenar Label will release an EP produced from…

      11 September 2022

      Success Stories

      Sync: 4 tracks sent through Groover end up…

      13 August 2022

      Success Stories

      Pause and A New Label discovered an amazing…

      26 June 2022

  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
    • EspañolEspañol
    • DeutschDeutsch
Success Stories

How HNRY FLWR has amplified his album release & joined Groover Obsessions thanks to Groover!

écrit par Marguerite Beaussant 5 April 2023
HNRY FLWR gains visibility thanks to Groover Obsessions, discover this story

We spoke with the talented psychedelic rock artist from Brooklyn, HNRY FLWR. Year after year, HNRY FLWR has built himself up and never ceases to surprise. His love of music and image, and his powerful live shows bring a powerful new experience. After 2 years preparing his album, Groover was instrumental in growing the visibility of the project again and unlock brand new opportunities. Check out his story and how Groover helped him boost his new releases, and even join their selective artist accelerator Groover Obsessions 🔥

Since working with Groover Obsessions my monthly listeners have doubled on Spotify, they have connected me with other industry people, and set up showcases for us at SXSW and New Colossus Festival in NYC. They have been incredibly supportive and I’m so happy I found them!

HNRY FLWR

Hello HNRY FLWR! Can you tell us more about you and your music?

We updated our Spotify bio so i thought i’d just start with that!

HNRY FLWR is the cult rock alter-ego of David Van Witt, who derives inspiration from his peculiar upbringing. Born in Belgium and raised in a meditation community in Iowa, Van Witt spent his childhood moving around the US with his single, clairvoyant mother who remembers her own birth. FLWR and his musical collective interpret these childhood memories through a spiritual, dreamlike lens for their debut album, VISIONS OF THE DAYTIME MOON.

During the album’s 6-year writing process, FLWR incorporated meditation, drone music, hypnosis, improvisation, and other eclectic techniques to produce an indie rock record that is as imaginative as it is classic. In it, FLWR ponders the mysteries of life in poetic croons over a bed of psychedelic flutes, soulful piano, 70s guitars, bouncing congas, gospel choirs, new age beats, and innovative production. With his 7-piece band, HNRY FLWR proselytizes his imagined religion, praising the Infinite Void and building a cult-like following with electric, church-like live performances.

HNRY FLWR’s band is an iconic NYC entity, gathering over 30 players on their roster throughout their six-year album process. Musicians on their upcoming album and seven preceding singles include co-producer Sam Cohen (Kevin Morby, Dangermouse, Sharon Van Etten), Jared Samuel (!!!, The Shins, Aldous Harding), Mattie Safer (The Rapture, Poolside), Rosie Slater (Darlene Love, Delicate Steve), Connor Grant (GOASTT), and Walter Fancourt (Yeasayer, Super Yamba Band).

According to you, what would be the best conditions to discover your music for the first time?

We love making music videos, so I think if you don’t discover us at a live concert, the music videos give you a sense of who I am, and the world I’m building.

How did you come to create your project and do it seriously?

I was traveling the world with an electronic band and wanted to get back to writing more traditional songs. I was studying magick and alchemy at the time and wanted to create a project that was more intuitive. I would make drone music and just meditate on memories of my childhood. It was just a bedroom solo project but when a friend heard a demo they asked us to play and I needed to put together a band.

Can you present us with your band?

The band is sort of a collective that has had almost 30 players in it throughout our journey. Now the band is a solid six-piece band. Abdon Valdez plays drums and is the first member to join. Mattie Safer (The Rapture, Poolside) plays bass. Melanie Chambers plays keys and sings. Rosie Slater (Darlene Love, Delicate Steve) plays conga/percussion. And Henry Raker plays saxophone and flute.

How did you hear about Groover for the first time, and what made you decide to use the platform? At which stage was your project at the time?

I heard about Groover from a friend in NYC. We used the program to try and get some music onto streaming playlists and we didn’t have much of a team or support at the time so it was nice to know someone would take the time to listen to our music in a guaranteed way.

| Read also: How can you get on Spotify playlists

Did Groover help you obtain opportunities?

Yes, we have gotten on hundreds of playlists because of Groover!

👉 Discover the playlists currently available on Groover

You’ve joined the artist accelerator Groover Obsessions, how did this happen? Did you get new opportunities from it?

I heard about Groover Obsessions through a friend in NYC. I was unhappy with how hard it was to get in touch with my distributor at the time and was looking for a change. I had recently finished my album and decided to send one of the songs via Groover. To my surprise, the co-founder listened to my track and answered me directly on the platform. The next thing I knew I had an entire team of support, pushing my music into the world. Since working with Groover Obsessions my monthly listeners have doubled on Spotify, they have connected me with other industry people, and set up showcases for us at SXSW and New Colossus Festival in NYC. I also got booked on BIRP.fm‘s show from directly contacting them on Groover, so Groover & Groover Obsessions really work in sync. The Groover and Groover Obsessions teams have been incredibly supportive and I’m so happy I found them!

| What is Groover Obsessions?

HNRY FLWR headlining the Berlin stage at New Colossus Festival
Poster for HNRY FLWR single release show at Berlin Under A in NYC
Poster for HNRY FLWR’s mini tour during SXSW
HNRY FLWR 's showcase at SXSW
Poster for HNRY FLWR’s show at Birds Barbershop in Austin during SXSW, co-hosted by Groover!

If you had to summarize the evolution of your project in a few steps (past, present and future), what would they be?

We started as a bedroom psychedelic rock project. Now we’re a six-piece band with a recording studio and a new album coming out this year. We’re hoping to build our team out further this year and hope to play in Europe this summer.

What helped you develop the visibility of your music and your artistic project the most?

I think finding a way to express yourself visually as a musician should be fun and rewarding.

HNRY FLWR

What would be your advice to artists just getting started in the music scene?

Play shows as often as possible. And start collecting recording equipment. If you can record yourself and put on a great live show, the rest will come.

Are there hot news you’d like to share for HNRY FLWR?

We have just released a new single on April 7, 2023: The Mystery

A few words to conclude?

I love Groover & Groover Obsessions!

—

Want to boost your music project?
Send your music on Groover ⬇️

Send your music on Groover
gain visibilityGrooverhnry flwrpsychedelic rock
0 commentaire
0
Facebook Twitter Google + Pinterest
Marguerite Beaussant
Marguerite Beaussant

In charge of editorial content and SEO at Groover for several years now, Marguerite is on the lookout for the best opportunities to help independent artists develop their musical projects and contribute to making Groover their best ally.

article précédent
Youtube Ads: The Complete Guide to Getting Views on Your Videos Through Advertising
article suivant
How To Write an Album Description

You may also like

Gabriella Lima reaches new music influencers thanks to...

11 May 2021

Milenar Label will release an EP produced from...

11 September 2022

Thalita releases the single “Afeto no Caos” after...

28 November 2022

Tommy Lunaire featured in an Electro Posé playlist...

4 June 2021

Myoon signs with Electro Posé’s label Inside Records...

24 February 2021

Viratempo promotes a new project internationally thanks to...

19 May 2021

FINN gets new media opportunities, thanks to Groover’s...

17 September 2021

Dekay signs with the Dig It! label by...

4 March 2021

VOG Gets his Music on a TikTok Playlist...

10 June 2020

DOLCHE expands her network and gains visibility thanks...

16 July 2020

Laisse un Commentaire Cancel Reply

About Groover

About Groover

Promote your music with success

Send your music to the media outlets, radios, labels, playlist curators of your choice. They listen to your track, respond with guaranteed feedback, and share the tracks they’re vibing with!

PLAYLIST | HOT 10

Playlist Groover HOT 10 - Discover the selection of the best tracks received on Groover each month

Recent articles

  • Groover Gift Card 🎁 Give visibility to your musicians friends

    1 December 2022
  • How to Blow Up on TikTok with Your Music

    2 June 2023
  • AI and Music: How To Deal With Artificial Intelligence as an Artist

    1 June 2023
  • How To Find the right Booking Agent For your Music

    31 May 2023
  • The Best Spotify Playlist Promotion Service: Groover

    30 May 2023
  • How to make the most of Youtube Shorts

    29 May 2023

Keep in touch

Facebook Twitter Instagram Youtube Spotify

Send your music to the best blogs, radios, playlists, labels & pros

Recent Posts

  • Groover Gift Card 🎁 Give visibility to your musicians friends

    1 December 2022
  • How to Blow Up on TikTok with Your Music

    2 June 2023
  • AI and Music: How To Deal With Artificial Intelligence as an Artist

    1 June 2023
  • How To Find the right Booking Agent For your Music

    31 May 2023

About Groover

About Groover

Music Promotion With Results

Send your music to the media outlets, radios, labels, playlist curators of your choice. They listen to your track, respond with guaranteed feedback, and share the tracks they’re vibing with!

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
  • Email
  • Spotify
  • Twitch

© Groover 2018-2023. All Rights Reserved. - Try Groover Now


Back To Top