Groover Blog
  • Home
  • Tips
    • Distribute your project Produce your project Promote your project Tools & Partners All
      Distribute your project

      Tips and Tricks to Maximize Your Chances of…

      16 October 2021

      Distribute your project

      How much do artists get paid on Spotify?…

      21 September 2021

      Distribute your project

      Success in Music: 7 mistakes to avoid in…

      6 July 2021

      Distribute your project

      How to get signed by a label when…

      26 April 2021

      Produce your project

      How to play piano well?

      7 May 2022

      Produce your project

      HOW TO BECOME AN INTERMITTENT ENTERTAINER AND WHICH…

      13 March 2022

      Produce your project

      5 tips to maximize your chances of obtaining…

      21 February 2022

      Produce your project

      How to choose the right recording studio for…

      23 January 2022

      Promote your project

      Album, EP, single ? Develop a solid Music…

      23 May 2022

      Promote your project

      How to write a press release?

      23 May 2022

      Promote your project

      WANT TO GROW YOUR FANBASE, STREAMS AND SALES?…

      20 May 2022

      Promote your project

      Why use Shazam as an artist?

      19 May 2022

      Tools & Partners

      WANT TO GROW YOUR FANBASE, STREAMS AND SALES?…

      20 May 2022

      Tools & Partners

      Patreon, the platform that allows you to earn…

      23 March 2022

      Tools & Partners

      THE BEST TOOLS TO KNOW TO PROMOTE YOUR…

      7 November 2021

      Tools & Partners

      Groover announces their newest partnership with Palco MP3

      23 September 2021

      Tips for musicians

      Album, EP, single ? Develop a solid Music…

      23 May 2022

      Tips for musicians

      How to write a press release?

      23 May 2022

      Tips for musicians

      WANT TO GROW YOUR FANBASE, STREAMS AND SALES?…

      20 May 2022

      Tips for musicians

      Why use Shazam as an artist?

      19 May 2022

  • Success Stories
    • Success Stories

      Chaos Heidi signs with music label Suxeed, thanks…

      30 January 2022

      Success Stories

      Djakarta take their career to the next level…

      17 November 2021

      Success Stories

      YADAM secures new worldwide opportunities thanks to Groover

      4 October 2021

      Success Stories

      FINN gets new media opportunities, thanks to Groover’s…

      17 September 2021

      Success Stories

      Dan Howls gets an international audience, thanks to…

      12 August 2021

  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
    • EspañolEspañol

Groover Blog

  • Home
  • Tips
    • Distribute your project Produce your project Promote your project Tools & Partners All
      Distribute your project

      Tips and Tricks to Maximize Your Chances of…

      16 October 2021

      Distribute your project

      How much do artists get paid on Spotify?…

      21 September 2021

      Distribute your project

      Success in Music: 7 mistakes to avoid in…

      6 July 2021

      Distribute your project

      How to get signed by a label when…

      26 April 2021

      Produce your project

      How to play piano well?

      7 May 2022

      Produce your project

      HOW TO BECOME AN INTERMITTENT ENTERTAINER AND WHICH…

      13 March 2022

      Produce your project

      5 tips to maximize your chances of obtaining…

      21 February 2022

      Produce your project

      How to choose the right recording studio for…

      23 January 2022

      Promote your project

      Album, EP, single ? Develop a solid Music…

      23 May 2022

      Promote your project

      How to write a press release?

      23 May 2022

      Promote your project

      WANT TO GROW YOUR FANBASE, STREAMS AND SALES?…

      20 May 2022

      Promote your project

      Why use Shazam as an artist?

      19 May 2022

      Tools & Partners

      WANT TO GROW YOUR FANBASE, STREAMS AND SALES?…

      20 May 2022

      Tools & Partners

      Patreon, the platform that allows you to earn…

      23 March 2022

      Tools & Partners

      THE BEST TOOLS TO KNOW TO PROMOTE YOUR…

      7 November 2021

      Tools & Partners

      Groover announces their newest partnership with Palco MP3

      23 September 2021

      Tips for musicians

      Album, EP, single ? Develop a solid Music…

      23 May 2022

      Tips for musicians

      How to write a press release?

      23 May 2022

      Tips for musicians

      WANT TO GROW YOUR FANBASE, STREAMS AND SALES?…

      20 May 2022

      Tips for musicians

      Why use Shazam as an artist?

      19 May 2022

  • Success Stories
    • Success Stories

      Chaos Heidi signs with music label Suxeed, thanks…

      30 January 2022

      Success Stories

      Djakarta take their career to the next level…

      17 November 2021

      Success Stories

      YADAM secures new worldwide opportunities thanks to Groover

      4 October 2021

      Success Stories

      FINN gets new media opportunities, thanks to Groover’s…

      17 September 2021

      Success Stories

      Dan Howls gets an international audience, thanks to…

      12 August 2021

  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
    • EspañolEspañol
Promote your projectTips for musicians

3 mistakes to avoid when promoting your music (and their solutions)

écrit par Théodore de Newtone 20 March 2022
3 mistakes to avoid when promoting your music (and their solutions)

New year, new music, new you! And in 2022, you will be promoting your music like never before. So, it’s going to be extremely important not to repeat the same mistakes. You want to make sure that you stick out within the millions of songs already on streaming platforms. The problem with trying to get your music known as an independent artist, you don’t always know what your mistakes are. So, with each new release of your singles or musical projects, we repeat them. Instead of improving our press relations, we simply send DMs on Instagram in larger quantities. Rather than aiming at the heart of our target, we try to enlarge it in the hope of finally reaching more people.

On paper, all of these resolutions make sense! But in truth, they are often big mistakes to avoid as an independent artist looking to develop a musical project.

No matter what style of music you play – hip-hop, rap, folk, electro, pop,… – the music business is competitive. But with proper targeting, many projects can succeed in attracting the attention of new listeners – on the various streaming platforms.

Groover can help you with promoting your music! The music promotion platform allows you to contact the best media, radios, playlists, labels and professionals of the music industry. Guarantee being listened to and have feedback within 7 days.

The first step in music promotion is to ask yourself “Who might like my music?”. Then you need to roll out the thread, find the right hashtag, contact labels that might like your music and are in tune with the progress of your musical project, music sites that might relay your tracks, etc.

In this article, I will highlight 3 mistakes you should not make when promoting your music! I’ll explain why these are mistakes and, of course, what is the solution to replace them and help you get your music known.

Mistake #1: contacting media outlets through a DM

I already wrote about it in this article but it’s important to keep spreading this message: Instagram is not the right place to do your PR. Why not? Because you risk getting in touch with the outlet’s Community Manager, rather than with journalists. Also, long messages and links received on Instagram tend to be neglected. Finally, simply because it’s not what professionals in the music industry do. To develop your musical project, you need to be professional in order to be given the same credibility as a musician signed to a music label.

With that said, be careful: Instagram is still a great social network for making initial contact. Simply, rather than DMing your pitch, bio, and video link on Instagram, you can ask, ” Which email address may I use to reach you with this info?”. This message will be quick to read and process, for anyone who opens it. You can also do this by finding the editors’ accounts on Instagram, Twitter, or (better yet) LinkedIn. But remember, it’s against the law to spam them on their personal accounts. Show them that your approach is professional and they will recognize it.

Solution #1 : the perfect email to send to press

Now, you may say, “Okay, no Instagram DMs. But what do I put in an email?”. First, you have to understand that email is a much more comprehensive tool for communicating about your project to press or industry pros. You’ll be able to insert high quality files and most importantly, they’ll be able to read more text on an email than on Instagram. Here are 6 essential elements to the perfect email:

  1. The pitch: 3 sentences (4 MAX!) to present your project. Keep it short in order to be as impactful as possible. For that, use key words such as “banger”, “energetic”, “sunny” or “melancholic” to make your artistic direction understood quickly.
  2. The bio: for a developing artist, 3 lines should be enough to introduce yourself. Try to be as factual and up-to-date as possible. Avoid making generic statements like “I’ve been passionate about music since I was a kid”.
  3. Private links: use SoundCloud and YouTube to share your tracks safely. Avoid Spotify, Deezer, Apple Music, etc. links because you don’t know what platform they use. Also, avoid WeTransfer, as I explained in this article.
  4. The release date of your single or project: must be clearly visible!
  5. Press photos and teasers: you can organize them in a public Dropbox.
  6. Your social media: don’t forget to put include your profiles so that the industry pros can see your messages, follow you or even mention you in their posts and stories.

By the way, don’t forget polite wording… It’s the basis for your message to be well transmitted. With all this, the media will be able to decide to relay your musical project and will already have all the elements to share it! This way, you save them a lot of time by not asking for missing elements …

Mistake #2 : contacting several dozen media outlets

You do rap, but in track 3 of the project there is a guitar riff? Ah, and there is also a single with a bit of pop? In that case, you should contact Booska’P but also Les Inrocks and Rolling Stones ! Ah, and why not 20 Minutes and FIP ? As long as we have to do it, since the email is basic, we might as well send it to everyone!

No. If you’re thinking like that, get ready to go nowhere. Unless you have a very connected press agent background, avoid mass mailing. Why is this a mistake? Because the more emails you send, the less time you’ll have to personalize them and therefore, to create lasting relationships with the media. As the name implies, media relations are “relationships”. It’s not just about letting all the media know you exist, but rather have conversations with the people who write. They’ll remember your name and can explain their criteria and are willing to give you time to listen. 

Solution #2 : fine-tuning and creating personal relationships

In general, when you are an independent artist, you have little time and few contacts. The solution is to optimize your press relations by creating key contacts with a precise selection of media, playlists, radios particularly relevant to your music.

First, you can make an exhaustive list of media outlets that have already covered artists whose music is similar to yours. Try to think of different types of media, with different impacts: local media (the neighborhood paper), niche media (not very exposed but very specialized), specialized media (known for covering a particular music genre), general media (exposed, but covering all types of topics). It’s important to not only think about the big media outlets, because their time is usually already taken up by artists whose careers are more advanced.

So, it is very likely that you will have to concentrate your music promotion campaign on niche media, focused on discovering new talent in a specific musical genre. And, lucky for you, they are often run by small teams who take the time to open their emails to discover new artists. Take the time to analyze the media’s work in order to send them a perfect and personalized email. The idea will be to show that you know what kind of article they could dedicate to you: for example, their news of the week!

Whatever the outcome, once this first contact is established, sending new tracks to this media will be much easier for you and you will start a lasting relationship. Thus, gradually, you will enlarge your address book and will be able to create more and more impact around your musical releases.

Mistake #3 : promoting your music without enough communication

Releasing singles as a surprise? Unless you have already created a real craze within your community and have a good reason to want to surprise them (for example, to thank them for their support), it should be avoided. Good communication around a music release is something to work on. In 2022, you should also avoid communicating with a simple teaser of your video and the cover of your project!

To promote your project, I advise using tools like Canva, Mojo or Trello; check out this article!

Solution #3 : prepare regular and varied communication

Here are some basic rules and content ideas to post that will create excitement around your project.

First, for successful communication, you will have to post daily for 10 to 14 days around the release of a single. For a project, you can easily spread the communication over a month. One post per day on Instagram and Twitter (2 per week on TikTok). It may seem like a lot, but if you look at other artists, you’ll see that they all stick to it. So, why not you? Beyond the idea of appealing to the algorithms of social networks, the challenge is also to tell a story. Stretch a common thread leading up to your release so everyone will want to listen to it.

For content, use photos of you in the studio as a teaser, with simple descriptions of your lyrics, for example. It’s important to alternate the content to not repeat yourself, and reveal your character, so people get attached to it. You can only do that by posting frequently on socials!

Now promote your musical project like a pro: with good communication and a strong press campaign! If you make quality music, don’t neglect this work because it’s what will allow you to get it heard!

– Translated by Betty Gonzalez Gray – 

I’m Theodore, editor in chief of NewTone media and I accompany emerging artists within our agency, Qualité Musique. With experience, I’ve noticed that there are some common mistakes made by independent artists in the promotion of their musical project.


Finding and listening to music has never been easier or more complicated for the millions of users on streaming services. It’s up to you, as songwriters, music producers, independent artists to get noticed by promoting your music well!

Want to gain visibility or find a professional audience for your music?
Send your music to Groover – guaranteed to be heard and feedback within 7 days. Promoting your music has never been easier!

make your music knownmusic promotionmusic releasePRPress relationspromote my musicsingle
0 commentaire
0
Facebook Twitter Google + Pinterest
Théodore de Newtone
Théodore de Newtone

article précédent
HOW TO BECOME AN INTERMITTENT ENTERTAINER AND WHICH ARTISTS CAN BENEFIT FROM IT?
article suivant
Patreon, the platform that allows you to earn income regularly with your music!

You may also like

7 tips on how to book a show...

23 September 2021

Amuse : the free music distributor that spreads...

26 August 2020

7 Instagram Tips for Music Artists

5 November 2018

How to Find Concert Dates? 5 Tips for...

9 April 2020

Radio: How to get your songs successfully on...

30 January 2020

Music Promotion: how to choose a Budget for...

12 November 2020

How to Promote your Music using Instagram and...

24 February 2021

Instagram for Musicians: How to Gain New Followers?

17 December 2021

Tips and Tricks to Maximize Your Chances of...

16 October 2021

How to build your musical project and attract...

14 November 2021

Laisse un Commentaire Cancel Reply

About Groover

About Groover

Promote your music with success

Send your music to the best media and labels. Get listened to and feedback guaranteed!

PLAYLIST | HOT 10

Playlist Groover HOT 10 - Discover the selection of the best tracks received on Groover each month

Recent articles

  • Album, EP, single ? Develop a solid Music Promotion Strategy

    23 May 2022
  • How to write a press release?

    23 May 2022
  • WANT TO GROW YOUR FANBASE, STREAMS AND SALES? CHECK OUT OUR INTERVIEW WITH FEATURE.FM

    20 May 2022
  • Why use Shazam as an artist?

    19 May 2022
  • Music Springboards Guide 2022

    12 May 2022

Categories

  • Distribute your project (12)
  • Events (1)
  • Groover Hot 10 (27)
  • Groover Playlists (30)
  • Interviews (7)
  • Music Business (4)
  • News (9)
  • Partnerships (2)
  • Produce your project (22)
  • Promote your project (50)
  • Success Stories (23)
  • Tips for musicians (92)
  • Tools & Partners (21)

Keep in touch

Facebook Twitter Instagram Youtube Spotify

Send your music to the best blogs, radios, playlists, labels & pros

Recent Posts

  • Album, EP, single ? Develop a solid Music Promotion Strategy

    23 May 2022
  • How to write a press release?

    23 May 2022
  • WANT TO GROW YOUR FANBASE, STREAMS AND SALES? CHECK OUT OUR INTERVIEW WITH FEATURE.FM

    20 May 2022

About Groover

About Groover

Music Promotion With Results

Send your music to the best media and labels. Get listened to and feedback guaranteed!

  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Email
  • Spotify

© Groover 2018-2022. All Rights Reserved. - Try Groover Now


Back To Top