It’s possible to promote your music without using social media. Although we talk a lot here on the blog about the importance of social media for the promotion of your work, there are still those who prefer to make their own music releases and promote their music without using the network strategy.
In this article, therefore, Groover will show you other interesting ways to promote your music without using social media.
Our goal here on the Groover Blog is to embrace everyone, bringing different possibilities and strategies to your work as a musician. It is up to you to choose the best way to promote your music, among all the options presented here. There is no right or wrong way. There are different audiences and different ways of talking to them.
1. Create a Newsletter and invest time on it
This is an excellent email marketing strategy, which can greatly increase the visibility of your music without using social media if it’s well used. For those who are not very familiar with this term, a newsletter is a kind of informative report, which you can send out periodically to your fans.
Through the newsletter, you can maintain communication with your audience, keeping them always informed about your next steps, disclosures, releases, shows, tours, production of your new albums and much more.
The purpose of this strategy is to strengthen ties with your fans and keep them close to you. That way, you build an engaged base with you and your work, that is interested in being informed and that will be aware of every step you take.
Through this music promotion strategy, you can:
- Engage your public with content from the music world, through good content marketing;
- Tell personal reports and stories to create connection and proximity with fans (who remembers storytelling?). It’s important for them to feel part of your life;
- Inform fans about the release dates of your next album, EP, single etc;
- Submit your concert schedule;
- Show your fans your work, processes and behind the scenes.
It is important to note that the newsletter has a very versatile content format, so it is possible to work with different stages of the conversion funnel, that is, people with different levels of involvement with your work.
Thus, you can send emails to fans, potential fans, interested people and people who will still enter this process of becoming a lead, that is, potential followers.
Another way to promote your music is to bet on your YouTube channel. It is possible to make a music release just by promoting it through this channel. However, be sure to take into account the particularities of this platform.
There are some strategies you should implement on your Youtube channel to help promoting your music, for example:
- Use ads within the channel to reach more people;
- Try to have a verified account;
- Produce weekly content working on the relationship with the audience;
- Make lives within the platform;
- Investing in thumbnails, which are the famous “covers” of videos, that attract attention and much more.
Promoting your music on Youtube is one of the best ways to expand your audience!
In addition, it’s important to highlight that YouTube is an excellent tool to gain credibility. A channel with many subscribers, which maintains consistency in the production of content and has an audience who wait for new videos makes a lot of difference at the promotion. In addition, a well-crafted channel makes it possible to achieve many views, which contributes to successful promotion.
We have this very complete article telling about how to make your promotion using the YouTube channel! Be sure to check it out after you finish reading this article.
3. Promote your music in playlists
Playlists are another way to promote your music in an increasing and progressive way, but many artists end up forgetting. First, because it’s not so easy to achieve big playlists. Second, because many artists end up, nowadays, focusing exclusively on promoting music through social media.
If you can get into editorial playlists or with a lot of listeners on Spotify, Apple Music and Deezer, for example, you will certainly reach new fans. But it’s very difficult for an independent artist to earn space on large playlists right away.
First of all, it’s necessary to be on some playlists, even if they are small. The more playlists your music can get into, the greater the chances that it will reach more people and become more popular. So, here is one tip: make an effort to get into as many playlists as possible. Start with small playlists and gradually try to get your music to circulate in larger playlists.
| See too: Step by step: How to get into editorial playlists?
And, of course, when you manage to get your music on good playlists, focus a lot on promotion. Talk about the playlist, share it on your social media, show that you are listening, make announcements, work with buttons (the famous smartlinks) that direct to it and much more. The goal will always be to reach bigger playlists, that is, more listeners for your music.
Remember: the objective is to make the skip rate lower and the audition number higher. Only then you will be sure that your music performs well and that you are ready to enter larger playlists.
At Groover you can send your music to curators who can add it to different playlists. Check out some available national playlists curators on the platform below:
At Groover you can promote your work by sending your song to playlists!
4. Work on your press relations
There is no way to talk about music promotion without thinking in a press office. Using the services of press officers represents a possibility for you to promote your music more. After all, this is a strategy to reach more people in addition to those you already reach.
That’s because the job of a press office is to put you in the media. Through studies, analysis and searches, the press officer will try to fit your work into some journalistic article, arrange you an interview, publicize your music on a portal and/or website, and much more. The function of the press officer is to make you be seen, talked about or quoted in different media.
Through this channel, you can increase your networking with other people who don’t know your work. And, of course, if you’re lucky enough to appear in relevant media, your chances to reach a larger audience are bigger.
Press officers work as bridges that will connect your work to journalists, music producers, the music market, media and other professionals. Traditional media vehicles are still an excellent option to promote your music.
| Read too: The best tools to promote your music
Groover is a music promotion platform where you send your music to media, playlists and music professionals and receive guaranteed feedback within 7 days
🎶 The platform is the perfect way to build a network of contacts and promote your work without going through social media.
If curators like your music, they will promote it in different ways: sharing on social media, adding to playlists, articles, interviews, professional meetings and much more!
Are you interested? Then follow the instructions below to get started with Groover👇
1) Sign up!
2) Complete the artist profile on the platform (complete the profile with as much information as possible to get the attention of the curators).
3) Start a campaign for your chosen song.
4) Select the types of curators you want to send your music to (each submission costs €2).
5) Make sure all information filled in is correct.
6) Done, you just have to validate your campaign 🚀
It’s important to note that Groover’s curators are professionals from different areas of the music market. They are: journalists, media, playlists, sound specialists, managers, bookers, radios and much more.
You can choose curators from around the world. There are 220 curators in Brazil and around 1700 curators abroad. Can you imagine having your music evaluated by curators from different countries? This is a great opportunity to gain visibility in an easy, accessible and effective way.
Now you know that you can use other channels to promote your music, start investing in them. Don’t just rely on social media to advertise and launch. It is undeniable that social media has a very high power of reach and are excellent allies when promoting your music. However, they are not the only tools for this.
| Read too: 10 Instagram content tips to promote your music
Invest in everything you can reach, try to innovate in the way you promote, be present in digital media, but also in traditional ones. To do this, put your creativity into play, always try to update yourself, study new ways to develop and reach more people with your work. You can! And, of course, count on Groover to push you further and further.