Social media

In the music industry today, there are various platforms and strategies for artists to break into the scene, and one of the most influential of which is social media, and especially TikTok. Among the popular social media…

As a playlist curator, your ultimate goal is to increase your audience and engage with them over time. There are several ways to promote your playlist, including paid advertising, influencer…

With 500 million active users, TikTok is now an integral part of the music marketing landscape. Independent artists can use their TikTok profile to promote their music and grow their fanbase, and they don’t…

It’s possible to promote your music without using social media. Although we talk a lot here on the blog about the importance of social media for the promotion of your…

Today, I would like us to go through two things together. Firstly, clarify how Youtube works, and more precisely how the Youtube algorithm works, and then, once we have all…

Releasing a musical project is something you work on relentlessly for months or even years. In the final stretch, you can get caught up in a spiral of non-artistic work,…

The Internet has changed the traditional model of the music industry. In today’s digital age, it is quite possible to distribute your music and reach many potential fans without the…

Once you have completed your first promotion phase and the teasing period, the big day arrives. This is a crucial and decisive moment that should not be missed. This is…

Making music is great. If it is listened to by a lot of people it is even better. In order to achieve this, it is essential to know perfectly how…