Today, I would like us to go through two things together. Firstly, clarify how Youtube works, and more precisely how the Youtube algorithm works, and then, once we have all…
Releasing a musical project is something you work on relentlessly for months or even years. In the final stretch, you can get caught up in a spiral of non-artistic work,…
The Internet has changed the traditional model of the music industry. In today’s digital age, it is quite possible to distribute your music and reach many potential fans without the…
With 500 million active users, TikTok is now an integral part of the music marketing landscape. More and more channels are being set up – notably Groover – in order…
Once you have completed your first promotion phase and the teasing period, the big day arrives. This is a crucial and decisive moment that should not be missed. This is…
Making music is great. If it is listened to by a lot of people it is even better. In order to achieve this, it is essential to know perfectly how…