Max Leblanc

Groover is always looking for new ways to help independent artists further their careers. Today, we bring you an article that talks about music branding, how it can help artists’ …

One of the big challenges experienced by today’s artists is getting featured on editorial playlists (those created by the staff at music streaming platforms). There are important playlists across streaming …

The waterfall strategy has become a very popular release strategy in the music business, implemented by both record labels and indie artists. It is characterized by the successive release of …

A band that has used the platform Groover to promote their songs, Nouvella is one of the great new faces at the festival that will take place on March 22, …

TikTok, one of the world’s most popular social networks, has been the starting point for the rise of new independent artists. Recently, TikTok introduced its digital distributor, SoundOn, which promises …

Have you ever thought about having your music on playlists from major brands such as Melissa, RioGaleão, Youcom, or in bars, restaurants, advertising and more? This was the case of …

Groover organizes different contests that give the opportunity to independent artists to perform in renowned festivals, including in Brazil. In February, the artist from Pernambuco, Brazil, Thalita was selected among …

Groover had the opportunity to talk with Alexandre Suarez, entrepreneur, artistic career director, concert agent, and event producer at Milenar Produções e Edições.  Recently, Alexandre contacted us announcing the production …

Here at Groover, we know that all of you are looking forward to not only attend live shows again, but play live shows! During this pandemic period, most artists have …

Izzy La Reina is an artist of many colors: influenced by gospel, the artist believes in full dedication to music and in the fusion of musical genres for the development …