Groover Blog
  • Home
  • Tips
    • Distribute your project Produce your project Promote your project Tools & Partners All
      Distribute your project

      Pre-Save Spotify: an essential tool for artists to…

      28 May 2023

      Distribute your project

      How Does the Music Industry Work?

      17 May 2023

      Distribute your project

      Music Distribution Services: How to Release Your Music…

      27 April 2023

      Distribute your project

      How to use TikTok to promote your music?

      28 February 2023

      Produce your project

      How to set up Ableton for live performance

      24 May 2023

      Produce your project

      How Does the Music Industry Work?

      17 May 2023

      Produce your project

      Songwriting Tips: How to Make an Impression as…

      9 January 2023

      Produce your project

      How to play piano well?

      7 May 2022

      Promote your project

      How to Blow Up on TikTok with Your…

      2 June 2023

      Promote your project

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Promote your project

      How To Find the right Booking Agent For…

      31 May 2023

      Promote your project

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

      Tools & Partners

      iMusician, the Digital Music Distributor to sell, manage…

      19 April 2023

      Tools & Partners

      Quick & easy tips to write meaningful feedback

      3 February 2023

      Tools & Partners

      Want your music to be available on vinyl?…

      4 October 2022

      Tools & Partners

      IndieFlow, a set of tools to help you…

      28 July 2022

      Tips for musicians

      How to Blow Up on TikTok with Your…

      2 June 2023

      Tips for musicians

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Tips for musicians

      How To Find the right Booking Agent For…

      31 May 2023

      Tips for musicians

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

  • Success Stories
    • Success Stories

      How HNRY FLWR has amplified his album release…

      5 April 2023

      Success Stories

      Thalita releases the single “Afeto no Caos” after…

      28 November 2022

      Success Stories

      Milenar Label will release an EP produced from…

      11 September 2022

      Success Stories

      Sync: 4 tracks sent through Groover end up…

      13 August 2022

      Success Stories

      Pause and A New Label discovered an amazing…

      26 June 2022

  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
    • EspañolEspañol
    • DeutschDeutsch

Groover Blog

Get Your Music Heard and Accelerate Your Career

  • Home
  • Tips
    • Distribute your project Produce your project Promote your project Tools & Partners All
      Distribute your project

      Pre-Save Spotify: an essential tool for artists to…

      28 May 2023

      Distribute your project

      How Does the Music Industry Work?

      17 May 2023

      Distribute your project

      Music Distribution Services: How to Release Your Music…

      27 April 2023

      Distribute your project

      How to use TikTok to promote your music?

      28 February 2023

      Produce your project

      How to set up Ableton for live performance

      24 May 2023

      Produce your project

      How Does the Music Industry Work?

      17 May 2023

      Produce your project

      Songwriting Tips: How to Make an Impression as…

      9 January 2023

      Produce your project

      How to play piano well?

      7 May 2022

      Promote your project

      How to Blow Up on TikTok with Your…

      2 June 2023

      Promote your project

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Promote your project

      How To Find the right Booking Agent For…

      31 May 2023

      Promote your project

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

      Tools & Partners

      iMusician, the Digital Music Distributor to sell, manage…

      19 April 2023

      Tools & Partners

      Quick & easy tips to write meaningful feedback

      3 February 2023

      Tools & Partners

      Want your music to be available on vinyl?…

      4 October 2022

      Tools & Partners

      IndieFlow, a set of tools to help you…

      28 July 2022

      Tips for musicians

      How to Blow Up on TikTok with Your…

      2 June 2023

      Tips for musicians

      AI and Music: How To Deal With Artificial…

      1 June 2023

      Tips for musicians

      How To Find the right Booking Agent For…

      31 May 2023

      Tips for musicians

      The Best Spotify Playlist Promotion Service: Groover

      30 May 2023

  • Success Stories
    • Success Stories

      How HNRY FLWR has amplified his album release…

      5 April 2023

      Success Stories

      Thalita releases the single “Afeto no Caos” after…

      28 November 2022

      Success Stories

      Milenar Label will release an EP produced from…

      11 September 2022

      Success Stories

      Sync: 4 tracks sent through Groover end up…

      13 August 2022

      Success Stories

      Pause and A New Label discovered an amazing…

      26 June 2022

  • Playlists
    • Groover Playlists
    • Hot 10
    • Top UK
    • Top Canada
  • Groover Radio
  • Try Groover Now
  • EnglishEnglish
    • FrançaisFrançais
    • EnglishEnglish
    • PortuguêsPortuguês
    • ItalianoItaliano
    • EspañolEspañol
    • DeutschDeutsch
Tips for musiciansTools & Partners

WARM, the innovative platform to monitor your radio airplays in the world

écrit par Amy Cimpaye 19 July 2021

As we stated in a previous article, radio is still a very influential broadcasting channel. Especially, it remains a great way for music lovers to discover new artists. Only downside: it is very difficult for artists or their representatives to accurately track the airplays of their songs. For each problem there is a solution. And the answer here has a name: WARM.

► Article also available in French here

The WARM solution

Data analysis is crucial for artists and music producers today. From social media to YouTube views and streaming plays, data play a key role in the process of identifying your fans, their behavior and their location. To fill this gap for radio, WARM (for “World Airplay Radio Monitor”) offers the largest radio monitor service that helps artists, managers, producers and bookers track the broadcast of their tunes around the world.

We were tired of the disconnection between artists, labels and radio stations. So we created WARM – a powerful software program monitoring radio airplays of any song everywhere in the world using audio fingerprint technology.

Initially an artist manager, WARM founder Jesper Skibsby explained in an interview for Next In Music that the idea came up to him when he was watching the airplays data of one of his bands. He then realized with amazement that a Polish radio station regularly played one of their songs, while the whole promotion was focused only on Denmark. After the label refused to extend the promotion field to Poland, Jesper Skibsby took the case in hand and himself sent new tracks to this radio.

WARM is officially launched in April 2017 with the intention of helping the independent sphere of the music industry. Like Shazam, WARM uses an advanced technology system based on the digital footprint of the audio track. According to Skibsby, it was unfortunate that artists and small labels could not follow the airplays of their tracks on the radio. Knowing that they have access to all streaming data, it was unthinkable for him that they did not have access to data of media that had been around for decades such as radio.

Relevant data for multiple use

WARM tracks airplays on traditional AM / FM radios, as well as online radios. To date, the service tracks more than 28,000 radio stations around the world. And the number continues to grow. With airplay data, WARM users can identify emerging trends and fine-tune their marketing strategy, radio promotion and even tour planning. The analysis is much more accurate than what can be done with Spotify data, for example.

If you are an artist and you check your Spotify data, you could conclude that you are famous in 5 cities. But in reality, maybe it is just that Spotify added your song to playlists that are popular in these cities. So, the people listening to the playlists may not be your fans, just people who heard your track. I don’t think Spotify data alone can let you have a precise view on your potential market and the localisation of your fans.

► On Groover, already hundreds of radios available, send them your track!

A new degree of autonomy for independent artists

The other big advantage of WARM is transparency. The platform’s data do not depend on any external entity, and artists around the world can benefit from this data resource. Indeed, in many markets, Spotify is not the dominant streaming service. In France, there is Deezer, in the United States, Apple Music is strong and in China, Tencent is dominant. The radio format is the same everywhere but the broadcasting platforms differ according to regions of the world. Thus, with WARM, artists have the opportunity to:

  • Find out where their fans are located in the world.
  • Set up targeted marketing promotion campaigns (access to the name/type of station and hours / frequencies of diffusion).
  • Accelerate monetization related to copyrights.

Unsigned artists often lack the means to afford the services of a press officer. WARM’s follow-up reveals the success of your song according to the regions of the world, the countries and the type of listener. Now artists, managers, labels and booking agencies can accurately exploit the airplays data of a song. The site also contains a directory of professional radio promoters you can choose to get in touch with.

A business model affordable to all

In order to remain faithful to its desire to make radio data available to all artists, the WARM team has decided to make the product affordable to the majority of artists. For only €7 per month, an artist can follow the airplays of one song. The fee is of €49 for one song tracked for one year. Other bundle pricing models are also available, lowering the cost to 2.6€ per song/month.  

WARM's rates and prices


Finally get in the radar of radios and other music media of your choice, feedback guaranteed and coverage 🚀

Airplay dataBroadcastDataRadioWARM
0 commentaire
0
Facebook Twitter Google + Pinterest
Amy Cimpaye
Amy Cimpaye

Amy was one of the creative minds behind the media Savage Thrills. Driven by a fierce eclecticism (and conscientiously carries a sense to the smallest detail), her musical range is as much about the luminous figures of rock (from Ian Curtis to Brian Wilson) than on the elusive spectras of the underground. Nevertheless, she does not hesitate to comment on contemporary productions and submit them to her incisive look. Her heroes (not exhaustive): James Blake, Kevin Shields, Solange, Alan Vega, Brian Eno and Frank Ocean.

article précédent
Success in Music: 7 mistakes to avoid in order to succeed in the music industry
article suivant
Radio Tracking – 8 Ways to Use WARM and Boost your Music Career

You may also like

What is an EP and why is it...

29 May 2022

6 Tips To Find Music Blogs to Promote...

4 August 2022

Bringing Ideas Together To Create Better Music Cities

7 July 2022

Spotify Pitch Example & How to Pitch to...

19 May 2023

Featuring: Collaborations with Musicians, how do they work...

19 June 2022

How to write a press release?

23 May 2022

How To Create a YouTube Channel For Musicians

17 February 2023

How to create the best budget home studio!

6 September 2021

How To Release Music The Best Way

11 January 2023

Submit Music To A&R: 10 Tips To Get...

25 October 2022

Laisse un Commentaire Cancel Reply

About Groover

About Groover

Promote your music with success

Send your music to the media outlets, radios, labels, playlist curators of your choice. They listen to your track, respond with guaranteed feedback, and share the tracks they’re vibing with!

PLAYLIST | HOT 10

Playlist Groover HOT 10 - Discover the selection of the best tracks received on Groover each month

Recent articles

  • Groover Gift Card 🎁 Give visibility to your musicians friends

    1 December 2022
  • How to Blow Up on TikTok with Your Music

    2 June 2023
  • AI and Music: How To Deal With Artificial Intelligence as an Artist

    1 June 2023
  • How To Find the right Booking Agent For your Music

    31 May 2023
  • The Best Spotify Playlist Promotion Service: Groover

    30 May 2023
  • How to make the most of Youtube Shorts

    29 May 2023

Keep in touch

Facebook Twitter Instagram Youtube Spotify

Send your music to the best blogs, radios, playlists, labels & pros

Recent Posts

  • Groover Gift Card 🎁 Give visibility to your musicians friends

    1 December 2022
  • How to Blow Up on TikTok with Your Music

    2 June 2023
  • AI and Music: How To Deal With Artificial Intelligence as an Artist

    1 June 2023
  • How To Find the right Booking Agent For your Music

    31 May 2023

About Groover

About Groover

Music Promotion With Results

Send your music to the media outlets, radios, labels, playlist curators of your choice. They listen to your track, respond with guaranteed feedback, and share the tracks they’re vibing with!

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
  • Email
  • Spotify
  • Twitch

© Groover 2018-2023. All Rights Reserved. - Try Groover Now


Back To Top