Muso is a live-entertainment start-up born in Melbourne and operating Australia-wide. It helps venues create better live entertainment experiences and helps artists find more gigs to create more revenue opportunities. We spoke to their team about their journey so far.
1. Could you tell us more about how the idea of Muso came to life?
Muso came together in 2017 when Brandon (one of the co-founders) was a venue manager and was finding it difficult to find new artists for his venue. He had a roster of a few artists that were on rotation but wanted variety and didn’t know where to start. He discussed this with two friends, Jeremiah and Alan. The latter of which was a touring artist. Alan’s insight was that artists had a similar problem when it came to gigging. The old method of walking into local venues with a disk of their music and a resume was time consuming and usually fell on deaf ears. Venues either had their own contact or used an agent to book their venues so how were young upcoming artists to break into this space without a network or experience?
The three of them started interviewing venues and artists around Melbourne to find out if this was a common problem. It was. They started Muso so that venues and artists could have an easier way of finding each other. Venues needed a way of vetting an artist to see if they were right for their venue and artists needed a direct line into all local opportunities. The Muso marketplace was born.
2. How does Muso work?
Muso allows artists to create a profile that acts as a ‘digital EPK’ of their work, including their music, photos and a biography detailing their style, influences and where they have played before. This is then broadcasted to venues looking for artists to fill a gig.
Artists can receive offers from venues which are logged on their Muso account. Once the gig has been completed, there’s no need to raise an invoice, Muso does it for you. Artists can track the expected date of payment through their muso account.
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3. How has Muso helped artists so far and what’s the best way for artists to use the platform?
Since launching in 2019, Muso has helped over 5,000 artists book over 30,000 gigs in over 500 venues around Australia. In 2021 alone, Muso paid £4M to artists in gig fees. What they are most proud of is the many artists who started consistently gigging with Muso and have since created a sustainable living which has transformed being a musician from a passion to a primary income.
4. What would you say has been Muso’s biggest success story to date?
The first musician to use Muso in Sydney, Australia was an artist called Little Green. With her feedback, she helped shape the product from the ground up. Through Muso she has played over 36 gigs, including opening sets for large acts, launch parties and virtual events. She was also connected to the Muso network which began a snowball effect that eventually ended with her being signed by Lemon Tree – the same label that represents Tones & I.
5. Tell us a little bit about Muso’s future projects.
Muso continues to look to improve the platform and find more venues that are looking to expand their offering to live entertainment. Through this, we hope to create more paid opportunities for artists around Australia and the UK. In the future, Muso hopes to become a global company, allowing artists to tour internationally.
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