Let’s talk about what happens before releasing a song: digital distribution. We caught up with Amuse on how to make your next music release smoother than ever. And don’t miss out – right now all Groover users get 30% off on Amuse Boost and Pro subscriptions with code groover 30.
What is Amuse?
Amuse is a global music & tech company. We offer a smart and smooth take on digital music distribution, as well as licensing deals for selected artists signed to our label.
In our opinion, we have the most user-friendly distribution service out there! Our Start tier is perfect if you’re just starting out, but if you release regularly we recommend Boost or Pro. They both offer great functionality for self-releasing artists and their teams.
Can you tell us a bit more about the concept?
The streaming data we get access to through distribution feeds our custom-built tech, and allows our system to ping our label team when it discovers a promising act or release. This means we’re among the quickest in the industry to find early-stage talent with momentum. Our label can then approach and partner with these artists and teams to help them take the next step in their career.
Our distribution has hundreds of thousands of users around the world. Our label has more of a boutique approach, working with select talent for more or less hands-on services like release strategy, promotion, playlisting, financing and more.
What would you say are the most appreciated features on the distribution side?
Apart from safely getting your release to the right place, we offer a bunch of connected services. For example we just released Master Your Music, a feature that lets you master your music file with AI.
Fast Forward and Early Access are a unique set of royalty advance services built into our apps. They let self-releasing artists get access to upcoming royalties months in advance, with just a tap on the screen. And with Release ASAP, available on our Pro tier, you can get your release out in as fast as 24h – something that’s highly appreciated.
One of my personal favorites is the revamped Music Insights that lets you track the progress of your releases in a granular and pretty way. Comes in very handy when you want to pitch your music to playlists and writers.
Check out all of our features here!
What are some important things to consider when planning to release music?
Making the most out of your release always starts with building a timeline. Before actually distributing your music, you should have all of your assets in order. Then you can start promoting your music before it’s actually out.
That includes:
- a mixed and mastered piece of music
- cover art and a Spotify Canvas
- an updated EPK
- a short pitch for PR and playlisting
Once you upload your music to your distributor, make sure to be mindful when you enter the release details. This is what the industry refers to as meta data, and can really impact your chances for algorithmic playlisting and digital marketing. This applies to when you set up your artist profile on the streaming services as well.
You should also think about your visual identity, how it can help reflect you as an artist and what type of content you can create and use to promote your release on social media.
Pro tip: if you use Spotify’s features like the Pitch tool, Canvas, Artist Pick, or Artist Playlists, add your merch store and add lyrics if possible, Spotify’s algorithms will champion your release.
What are the most important music platforms?
It’s important to make sure that your music is available to be discovered where your potential fans are spending time. For most artists, a lot of streams are going to come from a few key players.
🔸 Spotify is a digital music, podcast, and video streaming service that has millions of songs from artists all over the world. Spotify is currently the biggest streaming platform in the world and has the most built-out algorithmic playlist infrastructure.
🔸 Apple Music is Apple’s on-demand streaming service with access to over 50 million songs. Apple Music reigns in second place in popularity around the world.
🔸 YouTube is a video-sharing service where users can watch or upload their own videos. With Amuse, it’s easy for artists to connect their official YouTube channel, as well as apply for YouTube Content ID that lets you monetize their tracks when being used in other accounts’ videos.
🔸 Amazon Music is an online streaming service and music store with more than 2 million songs.
🔸 Tidal is a subscription-based music, podcast, and video streaming service that features high-fidelity sound, hi-def video, curated playlists, and original content.
🔸 Deezer is a streaming platform with more than 56 million tracks, originating in France and now available in over 180 countries.
🔸 Pandora is a major music and podcast discovery platform, providing a highly-personalized listening experience to more than 70 million users.
🔸 Facebook offers artists the chance to showcase their music on the platform, letting fans add their tracks to their Stories or their profile’s music feature. You will also be able to have your music available on Instagram as a music sticker to be used in Stories or Reels.
🔸 TikTok is the world’s fastest-growing social media app and features popular content like dance routines, challenges, and duets.
Eager to try Amuse out? Right now, all Groover users get 30% off on their Boost and Pro Tiers with code groover30. Read more and sign up here!
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