In an ever-evolving music industry, independent artists are increasingly embracing new forms of management. For an artist, signing with partners (managers, producers, etc.) before their project has generated enough income can be a challenge, leading many to go the independent route. This can actually be beneficial in the long run, as labels are interested in artists who are autonomous and understand the industry.

The Groover Club was created with this in mind. The program is built around dedicated coaches who help independent artists in their development. It allows artists to better learn how to promote their music to a growing audience and industry professionals on the lookout for new talent! Coaches tailor their support to individual goals and progress, offering practical solutions to artists’ challenges and questions.

1. Understanding the Industry

The first step in self-management is to understand the ever-changing music industry you’re part of. Be curious! We’ll keep this blog filled with answers to your questions. If you want to go deeper, the Groover Club allows you to additionally talk to industry experts live via monthly Q&As.

This involves learning about:

• The ecosystem: the various players in the industry and, most importantly, the connections between them. The clearer you are on who does what, when, and is related to whom and on what topics, the more adept you’ll be in approaching future collaborators.
• How similar artists (in genre and/or development level) evolve. Drawing inspiration from elsewhere and recreating it in your own style is how you progress initially.
• Promoting your music: how to make it known to the widest audience and the right people. Questions to ask yourself: What are the best tools for me to use? What communication/distribution channels are available and suit me? What types of content interest me? What tone/image should I adopt, and how do I relate to my (future) fanbase? How can I interact with my audience? … The Club can help you figure out which questions to ask — in addition to answering the ones already top of mind for you.
• Budgeting: Before spending or thinking about making money with your music, know where and how to allocate your budget effectively and where to find it!

2. Planning and Organizing in Advance

Once you understand the industry, it’s essential to plan in advance the stages of your project and what they involve. Some key steps include:

• Defining ambitious yet achievable goals in the short, medium, and long term.
• Creating a budget, both globally and split out by category
• Scheduling time for your music, professional life, and personal life
• Preparing a schedule for social media content.
• Coming up with a schedule for your music project in order to achieve your goals.
• Knowing how to pitch your project / present your bio in a few key points, in writing and verbally without hesitation.

Being well-prepared allows the artist to focus on creativity and music. This thinking is the foundation of the creation of the Groover Club, which helps you efficiently plan the development of your project, saving you time so you can focus on your music.

Book a free 15-minute call to discuss your strategy and management right here: https://calendly.com/groover-club/join-the-exclusive-groover-club

3. Prioritizing Expenses, Projects, and Contacts

In self-management, it’s crucial to prioritize expenses, projects, and contacts. Groover Club coaches are there to streamline your needs in these three areas, helping you maximize their effectiveness.

To wisely choose projects, ask yourself: What is most important to grow my project, and when is it wise to focus on it? Deciding how much money to spend on music production, live performances, marketing/promotion, and collaborations is a crucial decision. For example, today, releasing a single is more cost-effective for promotion and ranking than releasing an album.

Also, don’t forget that growing your contact list can open up new opportunities, access to new places, people, tools and knowledge.

4. Finding Diversified Income Streams

Making money is often a challenge for independent artists. However, there are several possibilities, such as cultural activities in social structures, music teaching, intermittent show status, grants, fundraising, and crowdfunding. Moreover, artists can offer their services to other musicians or professionals in events or audiovisuals or simply decide to work part-time and dedicate the other part of their time to their passion, while trying to combine the means mentioned earlier. The Groover Club can be helpful in making the right connections; many artists in the Club produce instrumentals for others, while others collaborate on songs.

5. Networking Intelligently, Collaborate to Elevate

Networking is essential for success in music. No one makes it alone! It’s important to attend other artists’ concerts, talk about them on social media, and participate in artistic and professional events whenever possible. Open mics and open stages are excellent opportunities to meet other artists and make yourself known to a broader audience. All of this you can find, for example, within the Groover Club: we organize a monthly meeting with inspiring professionals from the music industry, where you can chat with them, ask for advice and learn from their experiences… You also benefit from the Club community, currently over 350 Francophone artists of all music styles and development levels, whom you can rely on for collaboration, strength, advice, tips, and shared experiences.

Collaborating with other artists and industry professionals allows you to share resources, skills, and opportunities, leading to joint projects and greater visibility. By working together, artists can increase their chances of success and create creative synergies.

6. Analyzing Strengths and Understanding your Audience

Finally, analysis is a crucial step in self-management. It’s important to understand your audience and engagement, the content that interests them, your points of differentiation, and develop a suitable editorial strategy and artistic direction. By better understanding your audience and their needs, artists can improve communication and relationships with their fans, thereby increasing visibility and notoriety.

7. Join the Groover Club

Self-management has become an attractive option for many independent artists wanting to take control of their careers and achieve their goals on their terms. However, this requires wearing multiple hats, and sometimes it’s necessary to seek external help to fill gaps, get an unbiased opinion on your work, or simply due to a lack of time or energy for all these facets! For those wanting professional guidance, Groover Club’s coaching can be an ideal solution to develop your project.

What’s the Groover Club, and who’s involved?

If you want to discuss your project with someone from our team and get more information about all the advantages of the Groover Club, book a free call right here: https://calendly.com/groover-club/join-the-exclusive-groover-club

For more information about the Club, click this link: https://groover-masterclass.teachable.com/

– Translated by Erica Leh –

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