Posting regularly on social networks allows you to share your news (track releases, DJ sets or live show dates, media coverage, etc.) with your followers. Over the long term, coming up with new ideas for posts can be tricky, especially if you don’t have much time to devote to it.
To help you innovate, here are 5 ideas to use on your social networks. They’ll help you promote your releases, showcase your world, and connect with new people.
1. Demonstrate the process of creating an electronic track
For many people, the techniques involved in producing electronic music are shrouded in mystery. The software and devices used are less well-known than the instruments (guitar, drums, piano, etc.) used in other musical genres.
So, you can create a video showing the creation of a track, explaining the different parts and how they complement each other.
Your followers may not be familiar with all the technical terms used in electronic music, like “kick” or “snare,” so remember to explain these terms clearly.
For examples, check out this video from Jafunk and Fact Magazine’s “In The Studio” series.
2. Interact with artists, media outlets, and electronic music professionals
When you think about using social networks for music, you probably think first and foremost about sharing posts and stories. But there’s more to social networking than that! Platforms like Instagram and Tiktok also allow you to chat with other users in public and private.
So remember to follow the accounts of artists, media outlets, and music professionals (labels, booking agencies, etc.). Seeing their news will inspire you and can lead to opportunities for collaboration.
The aim here is not to promote your music, but to create a relationship with the accounts you follow by reacting to their posts and stories. Media outlets and music professionals are in high demand. That’s why they’re likely to ignore your messages if you send them your tracks over social networks. To promote your music, use a platform like Groover instead, which allows you to contact media and professionals for feedback.
3. Film spontaneous moments
In the flood of content on social networks, authentic, spontaneous content stands out. For example, funny or moving moments that people will want to share.
By definition, you can’t plan out when you’ll have a good spontaneous video. So, get into the habit of filming yourself at different times: in the studio, in concert or at a DJ set, collaborating with other artists, etc. Ideally, also film the people around you and the audience to see their reactions and your exchanges with them.
There’s a trend towards videos with music in public places. For example, the Femi The Scorpion account, which gets people dancing in the street, and DJ Suat, who goes around with his turntables. Excerpts from DJ sets are also a big hit, especially funny moments or those that make the audience react the most.
If you want to make this kind of video, get into the habit of filming yourself at your DJ sets or live shows or while producing music. If you don’t already perform at venues, you can do it at home. You can also play a song or a set outside. You can put these videos on your YouTube channel and select the most memorable excerpts for your social networks.
4. Organize a contest for electronic music fans
Contests are a great way to grow your community on Instagram and reward your fans. In the electronic music world, there’s no shortage of ideas for prizes to be won, and you don’t necessarily need to spend money on them.
For example, you can :
- Organize a remix contest aimed at music producers, providing them with the original files of your track.
- You could even offer to come and mix at the contest winner’s home, as some DJs have already done!
- Give access to exclusive content: preview tracks, demos, remixes, backstage videos, etc. Winners will appreciate having access to content that no one has seen before.
- Give away merch: if you already have physical products (vinyl, caps, t-shirts, etc.), you can give away one or more copies.
These contests can not only win you followers, but also create a stronger bond with your audience. By offering them something, you make them want to keep following you. They’ll certainly talk about their experience and your music with people around them, which can generate a good word-of-mouth effect.
5. Create a collaborative Instagram post
Instagram has launched collaborative posts, which allow you to publish a post simultaneously on several accounts at once. The process is very simple: before publishing, you can add another account (or several) as “collaborators.” If they accept, the post will also appear on their profiles. This is different from a classic mention, where several users are identified, but with a post appearing on just one account.
Collaborative posts are a good way of reaching complementary audiences. Rather than having an identical post on several accounts, you have just one, which allows views and reactions to accumulate. This can help you gain visibility, for example by being recommended to people outside your follower base.
You can create posts in collaboration with different types of partners: artists, tour operators, concert halls, media outlets, and more.
Here are some ideas for collaborative Instagram posts:
- Create a post with an artist you’re collaborating with on a track feature, remix, or DJ set. In electronic music, we often see artists using this type of post. Braxe and Falcon, for example, publish collaborative posts to publicize their musical collab.
- Communicating with the media: making a post in collaboration with an electronic media outlet is a good way of gaining even greater visibility with their audience. The media will also appreciate appearing on your account. A collaborative post is particularly interesting if you offer exclusive content to a media outlet, such as an interview or preview.
- Announcing a DJ set or live date: if you’re communicating about a show date, remember to include all the stakeholders in your post: the venue, organizers, the booking agency, the festival, etc. They may also offer to collaborate on a publication. If you browse the Instagram accounts of your favorite venues and festivals, you’ll see this type of post.
Before creating your post, remember to let the accounts you want to collaborate with know. This way, the person will be able to confirm their agreement and approve the post quickly after publication.
Social networks can help you to be discovered by new listeners and to be spotted by the media. In addition to communicating your new titles and dates, remember to regularly test new ideas to engage your audience. As a complement to your social networking strategy, consider targeting media and music professionals to spread the word about your electronic music project.
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