Tell us in a few words, what is Feature.fm?
Feature.fm helps artists of all sizes promote their work, grow their fan base and build their careers through smart marketing technology designed specifically for the unique needs of the music industry. Artists are at the forefront of everything we do.
Can you tell us about the history of Feature.fm and how the idea was born?
We founded Feature.fm with a mission to provide any artist, no matter how early in their career, professional music marketing tools along with guidance and education to help more artists be able to make a living doing what they love.
We started the company with a simple, innovative ad unit called “the Sponsored Song,” designed to open access for artists of any size to promote their music directly inside of the music services, using their song as the ad. As we entered the market, we met hundreds of artists and music marketers. As we built these relationships, everyone described their marketing jobs to us the same way: “We have to use 100 different platforms to do our jobs and they are all disconnected with separated data and many are not built for music.”
We realized there was no marketing solution designed specifically for the needs of artists and music marketers. This became our focus, to provide best-in-class marketing tools to the growing explosion of independent artists, built for music where we understand the value of things like Pre-Saves, premium music streams vs. free music streams, and how artists make their money.
As a company, we strongly believe that this is the best time in history to be an artist, with more opportunities to build a fanbase and generate revenue. With 60,000 tracks uploaded to Spotify per day, we are in the “age of the artist” and the role of technology is critical to scale with this explosion of music creators.
| Read also : How to get featured on Spotify’s editorial playlists?
How can Feature.fm help artists in the development of their musical projects?
Today, artists have unprecedented access to maintain a consistent relationship with their fan base, bringing fans behind the scenes and directing them to the most relevant area of their business. Feature.fm’s marketing suite helps artists engage their fans across every aspect of their business, whether it’s recorded music, tours, podcasts, or growing their followings through locked content or contests. A core focus of Feature.fm is to help artists build their direct fan relationships so artists can contact their fan base directly, connecting fans to their latest work quickly.
On streaming platforms, how can Feature.fm help artists get more grow their audience and gain more visibility?
As an artist, your music lives on hundreds of different platforms across many different territories and your fan base is just as segmented across these platforms. Another core focus on Feature.fm is conversion; getting fans to your music in the right service as fast as possible. The release marketing lifecycle starts well before your music is released and Feature.fm’s Pre-Save campaigns are designed to be best in the class, with the most Pre-Save stores including Spotify, Apple Music, Tidal, SoundCloud and Deezer, as well as automatically converting your Pre-Saves to released Smart Links in each local time-zone. When fans Pre-Save, however, you get your artist page followed instantly through our Spotify Multiple Follows feature. This means that you can maximize your Pre-Saves before release and your streams once your music is available. When it’s release day and you need to share your music with the world, your Smart Links automatically find your music in the most relevant streaming services and are geo-targeted based on fan locations and languages so they get to your music in their preferred service as quickly as possible.
How much does it cost?
Our pricing plans are designed to offer value to artists of all sizes and grow with their growing careers. Our plans are split between “Artist” and “Business” plans where business plans can manage more than 1 artist. For artists, there is a free plan where you can get started and begin to realize the value that professional marketing tools deliver. Paid plans start at $19/mo for Artist and $39/mo for Pro Artist with discounted rates offered on annual plans.
Any future projects?
We are always working on adding new products and features to improve our offering. We work tirelessly to gather feedback from our customers so we can best understand their needs to translate into new products. As we continue to build our product, we have a large focus on value that will help close the loop between marketing to fans and being able to continue to engage your fan base so they are kept informed of all of your latest work.