Today, everyone streams music. Spotify has revolutionized the music industry by offering an extensive music library to millions of listeners worldwide, shaking things up for music discovery. The online music streaming platform has made it easier for emerging artists to get their music heard by a wider audience and represents a large part of all streamed music. Today, people most often play music through online music streaming. That means for artists, one of the most effective ways to get your music heard, reach new listeners and climb to the top of streaming music services is by getting your own music featured on Spotify playlists so that when people listen to music online, they listen to yours. However, like any part of the music business, the process of submitting your new releases to Spotify playlist curators can be rather tricky, especially if you don’t know where to start.
In this article, we’ll discuss how to get in touch with Spotify Playlist Curators and increase your chances of getting your music featured on their playlists. Spotify has tons of playlists, many of which are curated by independent curators. These curators are responsible for creating playlists that cover various genres, moods, and themes, from classical music to hip hop. While getting your songs on a popular playlist can help boost your digital music streams, it’s essential to note that submitting to curators doesn’t guarantee that independent artists will be added to the playlist. Therefore, before submitting your music, you should ensure that it’s well-produced for streaming audio, fits the playlist’s genre, and has the potential to appeal to the listeners.
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Want to get in touch with Spotify playlist curators? 👇
1. Social Media
The first way to approach Spotify playlist curators is through social media. Next time you’re listening to music online in your genre, try clicking the playlist and see if any social media profiles are linked. Many playlist curators are active on social media platforms. Indie musicians or record labels can reach out to them, introduce themselves, and provide a streaming link to their new music. However, it is essential to note that playlist curation may be a part-time endeavor for some, and many curators may receive countless requests, so standing out and providing a unique angle to your own music is critical. But don’t despair—playlist curators are on social media to get music, promote their playlists, and help listeners discover the best music and the best new artists, so what are you waiting for?
2. Curator Websites
Another way to promote your music to Spotify playlist curators is through their websites. If they have a website, they usually have a dedicated section where musicians can submit their latest releases. The submission process is simple and requires musicians to fill in details about their release, including the genre, mood, and theme (and don’t forget to make sure your audio quality is on point before submitting). The advantage of this method is that the all music submissions go straight to the Spotify playlist curators, increasing the chances of getting curators to listen to your music and feature it on their playlists. The disadvantage is that it’s often quite expensive, without any promise of organic results.
3. Digging
You can also do some digging on your own. There are techniques for finding the best third party playlists on Spotify, but you’ll have to be brave and patient to find the contact info of the people who manage these Spotify playlists. Type the name of the playlist on Google, LinkedIn, etc., and see what comes up. Ideally, you may find the email of the playlist curator. Write a very clear and concise message to explain your project, and don’t panic if you don’t receive a reply. Instead, try a brief follow-up. It’s possible that your message will never be opened, and your song never listened to, but it’s a risk you have to take. Plus, it’s not a big deal when you know that online music services like Groover exist now to help you avoid being skipped.
4. Groover
There are no skips on Groover, a music promotion platform that allows artists to get in touch with playlists directly, with the guarantee that their recording will be listened to and that they’ll receive feedback within 7 days from pros who always listen to songs you submit. On Groover, there are playlists for all styles of music, and you have access to all the information you need to know if you want to contact a particular playlist: number of followers, favorite artists, accepted language, type of music, etc.
5. Sign with a Record Label
Music labels have privileged access to playlist curators, and especially to the editorial teams of online music streaming services like Spotify, Apple Music, and Deezer. Popular music services maintain these connections so that they can take a shortcut to music from composers and songwriters vetted by industry pros. The gravitas that comes with a label goes a long way to having music you want streamed listened to by the right people
What are you waiting for?
Getting your music featured on Spotify’s editorial playlists is a gradual process that requires hard work, persistence, and a unique approach, but it’s very helpful in getting people to stream music you’ve put your heart and soul into. It’s essential to understand the type of music that fits into a particular playlist and ensure that it aligns with Spotify’s guidelines. With the right strategy and a bit of patience, musicians can approach Spotify playlist curators and increase the chances of getting their music heard by millions of listeners worldwide. Then, anyone looking to discover new music on digital music platforms might just land on you.
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