This article was written in collaboration with media outlets to give you precise information on the best way to contact them, and to avoid as far as possible a lack of feedback or the famous “this track doesn’t fit into our editorial line”. For independent artists and musicians, getting media coverage is key to making yourself known and expanding your audience. There are several ways to get in touch with media and other industry professionals (email, DM Instagram, Groover), but for the media to be really interested in your music, you need to know how to present yourself effectively. In this article, we’ll give you practical tips on how to reach out to the media and put the odds in your favor to get the responses and shares in the media you need.
1. Make sure you’re part of a given media outlet’s editorial line
Before contacting a media outlet, it’s essential to do some in-depth research to understand its editorial line and its target audience! Your music should match the style and interests of that specific media outlet. If your music is alternative rock, for example, it simply won’t be suitable for a medium that specializes in classical music. Make sure to target media with a natural interest in your music genre, and you will be more likely to get press coverage, or else you will save them valuable time 🙂
2. A well-crafted bio
A concise biography is an essential part of your presentation. It should tell your story in a few sentences, highlighting your achievements, your musical style, and what makes you unique as an artist. Media outlets like to get a quick overview of who you are and what you do. Be sure to put some effort into your artist biography, because it will come up a lot: on Spotify, in your press kit, for concert announcements… and of course to introduce yourself to the media!
👉 More details on how to write a good artist biography
3. A pitch for the piece
When presenting your track to the media, be sure to include the following:
3.1 Music style
Briefly describe the musical style of your song. For example, is it pop, hip-hop, rock, or a mix of several genres?
3.2 Similar artists
Mention a few similar artists to give an even clearer idea of the style of your music. This will help the media situate your sound in the music landscape.
3.3 Emotion and mood of the song
Express the emotion or mood your song evokes. Media likes to understand how your music can resonate with their audience.
3.4 Song release date
Specify the release date of your song. This will let the media know if they can publish your music at a convenient time.
3.5 Is the track part of a project?
If you have more tracks to come or if your track is part of a larger project, let the media know about it. This could spark further interest.
4. Why are you contacting this curator in particular?
Explain why you are contacting this specific media outlet or curator. Show that you have researched their work and that you think your music matches their audience and interest. Media outlets are more likely to respond positively if you personalize your message.
5. What do you expect from this media outlet?
Be clear about what you expect from the media or curator. Do you want an article, an interview, or just a mention on social networks? The more specific you are in your expectations, the easier it will be for the media to respond favorably to your request.
In summary, presenting your project to the media is a crucial part of getting media coverage. Make sure you’re well-informed about the media outlet you’re targeting, present your music in a concise and engaging way, and clearly articulate your expectations. By following these steps, you will increase your chances of attracting media attention and getting people talking about you. Remember that perseverance and creativity are also essential for success in the independent music industry.
– Translated by Kole Wright –