In the world of media, radio occupies a special place, blending nostalgia and innovation. Despite competition from streaming services and podcasts, radio is still an important source of musical discovery …
It’s no secret that the key to a successful music career lies not only in talent but also in effective promotion. And one thing that can really put you ahead …
With a music streaming service like Spotify, you have millions and millions of listeners and potential fans at your fingertips and you need to make the most of it. So …
With a huge number of platforms and services promising to help musicians sell their music, gain exposure, and build a fanbase, the question arises: should you trust any online service …
Finishing an album takes energy, passion, and hard work, and now that it’s done, you want to promote it and get it heard by a wider audience. The problem is, …
You’ve got great music and you’re sure that it could be a huge success if only it was heard more. But in today’s oversaturated music industry, music discovery is the …
As a music producer, you’ve worked on other people’s tracks, overseen the recording, mixing and mastering, and now you want to promote your own. The good thing is that being …
Being an independent artist in today’s music industry can feel a bit like being David taking on Goliath, aka the giant that are the major record companies, equipped to the …
Let’s say you’ve spent weeks, months, or even years working to create something great that you’re really proud of, the next step is to share it with the world. But …
As the world’s leading record company, Universal Music Group (UMG) is a key player in the music industry. It represents one-third of the Big Three, the world’s three largest record …