As the world’s leading record company, Universal Music Group (UMG) is a key player in the music industry. It represents one-third of the Big Three, the world’s three largest record …
Whether you’re an artist with music to share and promote or you’re the average listener always keen to discover new music, chances are that you’ve heard of Spotify. With around …
It’s not necessarily easy to make a place for yourself in the music industry when you’re an independent artist. The road may be long, but with the right strategies, you …
The digital revolution has not only made music creation more accessible, it has also transformed the way in which music is distributed and promoted and today, both aspiring artists and …
The digital music landscape is constantly evolving, compelling artists to find more direct ways to engage with their fans. Platforms like CalypsoRoom are stepping in to meet this demand with innovative …
With the rise of online streaming services and social media platforms, independent artists have more opportunities than ever to reach a global audience and can now connect with listeners and …
If you go to your YouTube homepage right now and scroll down, you might stumble upon a video that makes you wonder how the YouTube algorithm decides what to show …
Marketing plays a crucial role in the success of any business, and the music industry is no exception. Behind every hit single and every sold-out concert lies a finely-tuned strategic …
OK, so you’ve got some great music and you want to get it out there fast. No problem. With the right strategy and tactics, you can quickly reach a wide …
Learning how to market your music on social media can be a game-changer, allowing you to increase your reach and get closer to your audience. Indeed, social media has become …