Bicicleta Produtora was born in 2012 in Paraíba, Brazil, as a way to independently and autonomously make artistic initiatives possible, especially live music. We had the pleasure to talk to Luis Alves from Bicicleta Produtora, about their experience in the industry and their use of Groover.
Can you tell us a bit about your background and projects?
Since 2012, we’ve produced events locally, then regionally, and soon after, nationally. Today, our expertise is focused on developing artist tours across Brazil, and we’ve also started hosting international artists in the country.
How did you find out about Groover and what made you decide to use the platform?
Groover came onto our radar as a safe and curated space to connect artists, producers, bookers, and music content creators in general. We had already heard about the platform, but we didn’t really know how strong it was in Brazil.
Once we signed up on Groover, we began receiving a lot of material from bands and artists from Brazil. But surprisingly, the demand from international artists was even greater.
We try to give attention to every track we receive, offering honest feedback and being open to conversation with the artists.
What artists have you discovered through Groover?
We came across the French band QAMELTO on Groover. After they sent their first song and our conversations kept going, we started shaping the idea of a Brazilian tour for them. It’s already set and will take place this December in several cities here. They’re really excited about it — and so are we.
We found this case symbolic, since it’s a French band — the same country where Groover was created.
And it wasn’t the first time something like this happened. Earlier this year, we also connected with the New York band Y33BA, who reached out to us through Groover as well.
What are your upcoming projects or any other cool news you’d like to share with us?
We have many tours coming up and almost daily new events being launched. Our specialty is mapping out opportunities for live music and making sure they actually happen.
Groover is a key partner for that: it’s truly a space for exchange.