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Author

Maëlle Parmentier

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Maëlle Parmentier

Maëlle Parmentier comes from digital marketing and keeps her trend radar switched on at all times: social media, pop culture, new habits in the music industry, nothing gets past her. At Groover, she turns all that into practical advice that helps independent artists take their music further. Her favourite formula: as much creativity as data.

  • Groover Success Stories

    From Groover to the studio: how Joannie Labelle and WheelUP found a creative connection

    par Maëlle Parmentier 15 October 2026
    15 October 2026

    Music has a way of bringing different worlds together. For Joannie Labelle, rhythm is a language that connects her love of percussion, intimate songwriting and electronic textures. For Danny Wheeler, …

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  • How to Boost Music StreamsTips for musiciansTools & Partners

    How to tell whether a Spotify playlist is actually visible, before you pitch it

    par Maëlle Parmentier 24 September 2026
    24 September 2026

    You have a track you believe in. A list of playlists to contact. You open the first one: 300,000 followers. It looks huge. You pitch. Nothing. Not a single stream. …

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  • Gain visibilitySlider ENTips for musicians

    What Is Groover+? A Music Promotion Subscription for Indie Artists

    par Maëlle Parmentier 2 March 2026
    2 March 2026

    Promoting your music shouldn’t feel like a one-off expense every time you release a track. For indie artists who release consistently, music promotion works best when it’s planned long-term, flexible, …

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  • Groover Success Stories

    Pau Mueller finds her management team thanks to Groover

    par Maëlle Parmentier 19 February 2026
    19 February 2026

    At just 20 years old, Pau Mueller is already carving out a space of her own in the international pop scene. A Swiss-Cuban singer, songwriter, and producer, who represents a …

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  • NewsPromote your projectSlider ENTips for musicians

    Groover Gift Card 🎁 Give visibility to your musician friends

    par Maëlle Parmentier 3 December 2025
    3 December 2025

    Looking for a way to offer your musician friends a useful and supportive gift this holiday season? Check out the Groover gift card! Give them the visibility they deserve, by allowing …

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  • NewsTips for musicians

    BLACK FRIDAY OFFER | 20% OFF YOUR NEXT GROOVER CAMPAIGN

    par Maëlle Parmentier 24 November 2025
    24 November 2025

    OUR BIGGEST DISCOUNT ON GROOVER FOR BLACK FRIDAY🔥  20% OFF your next Groover campaign! With the code : GROOVERBF THIS WEEK ONLY ⏰ Get in touch with playlists, radio stations, labels! It’s …

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  • Groover Success Stories

    Bicicleta Produtora came across exciting artists through Groover

    par Maëlle Parmentier 6 November 2025
    6 November 2025

    Bicicleta Produtora was born in 2012 in Paraíba, Brazil, as a way to independently and autonomously make artistic initiatives possible, especially live music. We had the pleasure to talk to …

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Recent Posts

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    30 October 2026
  • From Groover to the studio: how Joannie Labelle and WheelUP found a creative connection

    15 October 2026
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Groover Blog
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