Marketing plays a crucial role in the success of any business, and the music industry is no exception. Behind every hit single and every sold-out concert lies a finely-tuned strategic…
How can we make the music industry more sustainable? It’s a question we’ve been asking ourselves a lot in recent months. Sustainability has become an integral part of our lives…
In today’s interconnected world, music genres are blending and merging across borders to create a rich and diverse music scene that resonates with listeners around the world. The boundaries that…
How to network in the music industry is a question that many musicians have no doubt asked themselves. When you’re navigating a sector as competitive as music, where there’s no…
“The reading of all good books is like conversation with the finest (people) of the past centuries.” That is a quote from Descartes, one of the most famous philosophers and…
The question is almost as eternal as the evolution of its answer: just how does the music industry work? Whether you’re a somewhat established artist yourself or you aspire to…
The music industry is hype again! A story about how the cause of the music business meltdown is also feeding its current exponential growth, and how this new prosperity could/should cascade…