Numbers carry value, and can thus completely influence human behavior. They’re tangible, easy to contextualize, and have been proven to be perceived as more fact-based than verbally presented information. Data is powerful, and there’s a way to harness it as an artist.

The Psychology Behind Numbers and Persuasion

Whether it’s a restaurant’s online review or a company’s performance report, numbers greatly affect our decision-making – where should we go for dinner? which company should we invest in? Research by the Wharton School of Business showed that people have a “strong preference for numbers over words” in consumer behavior. This is because numerical precision has been proven to enhance credibility.

Credibility

Credibility deeply influences audience perception, as has been demonstrated by a wealth of research. Having a certain number of streams or followers implies that your work or persona satisfies others’ standards of personal appeal and likeability, which tells newcomers that it may satisfy theirs too. This is the signaling role numbers can play in your music career.

Social Proof

Another factor is social proof, a concept popularized by psychologist Robert Cialdini. Social proof refers to people’s tendency to look to others’ actions to determine appropriate behavior. I’m sure it’s happened to you before: Spotify Wrapped day made you curious about an artist you’d never heard of who popped up on a couple of your friends’ stories, and you went to check them out only to find that they had a significant number of streams. Your next move was likely to listen, right? We all have an urge to be part of something that is proven to have amassed many others before us. This sense of desired belonging (another deeply researched area in psychology) sparks a curiosity that we previously may not have had without the data to encourage it.

Building Credibility Through Metrics as an Artist

Credibility is essential for any artist trying to break through the noise of today’s music industry. Numbers provide a shorthand for credibility by offering a quick way for new listeners or followers to gauge your impact.

Seeing an IG story post about a streaming milestone like “Thank you for 50,000 streams!” conveys to others that an existing community finds value in your work. Sharing your Spotify for Artists Wrapped which reveals that your music has been played in 22 countries signals to your audience that you’re starting to have global influence.

Sharing victories, whether it’s your first 1,000 Twitter/X followers or first 100K monthly Spotify listeners, can be very persuasive for both current and new fans. It also signals your potential to industry players such as playlist curators, bloggers, and record labels, who all look at metrics to assess an artist’s indicator of growth and success. Speaking of which, if you feel ready to reach out to industry contacts, you can get in touch with any curator of your choice on the Groover platform here.

Numbers Can Create a Sense of Belonging For Listeners

Music has always been about community. When fans see how many others are also streaming your music, it reinforces the idea that they’re part of a larger collective. For existing listeners, sharing your metrics as your career grows will only strengthen their attachment to you and their role as one of your first fans. For people who are new to your music, watching your numbers increase will only encourage them to be part of the community that is already tapped into your work.

Psychologists call this the bandwagon effect: the phenomenon where people adopt certain behaviors simply because other people are doing it. If numbers create credibility and social proof which then results in people engaging, then those people will attract more people, creating a snowball effect of additional listeners and followers. Can’t complain there!

The Bottom Line – Share Your Progress!

Your Spotify Wrapped isn’t just a celebration of your success, it’s a celebration of your fans’ support. When you post about how many streams a song got, how many followers you just reached, or how many countries your music was streamed in, it tells your fans that they’re part of a larger movement. Collective identity strengthens emotional connection, so give your fans the opportunity to unite around your successes, no matter how big or small. Share your milestone metrics!!

—

Are you looking to promote your music? 👇

Sources:

• How Numbers Drive Behavioral Decision-Making: https://knowledge.wharton.upenn.edu/article/how-numbers-drive-behavioral-decision-making/#:~:text=%E2%80%9CNumbers%20are%20so%20fundamental%20to,other%20representations%2C%E2%80%9D%20she%20said.
• Unlocking the Persuasive Power of Numbers: https://cmr.berkeley.edu/2024/11/unlocking-the-persuasive-power-of-numbers/#:~:text=Precise%20numerical%20information%20for%20a,enhance%20credibility%20and%20persuade%20consumers
• Numbers Are Persuasive If Used in Moderation: https://www.scientificamerican.com/article/numbers-are-persuasive-if-used-in-moderation
• Numerical Persuasion Impacts Your Decisions: https://www.linkedin.com/pulse/numerical-persuasion-impacts-your-decisions-jeiber-s%C3%A1nchez-b8csc
• How the Need to Belong Drives Human Behavior: https://www.apa.org/news/podcasts/speaking-of-psychology/human-behavior
• Bandwagon Effect: https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118541555.wbiepc015
• What is the Bandwagon Effect? Why People Follow the Crowd: https://www.investopedia.com/terms/b/bandwagon-effect.asp

L’article Sharing Your Stats as an Artist: The Persuasive Power of Numbers est apparu en premier sur Groover Blog.

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1. Refine Your Bio

Your Instagram biography is the first thing people see when they visit your Instagram page, so it should be concise and regularly updated, especially if you’re a musician. New viewers should understand what you do within the first few seconds of checking out your profile, and fans should be able to find what they’re looking for with a quick glance.

Instagram bios are often very cluttered, so try to keep it simple. Include something short and sweet about you, a reminder about your most recent release, and a call to action; include ticket links to any upcoming shows you may have, the link to your streaming pages, latest music video, or merch page. Better yet, put all important links into one Linktree and put that URL in your bio – an efficient way of keeping everything people may be looking for in one place!

Don’t forget to be yourself. Although the bio is a great place to direct people to other sites and pages to know more about your music, it’s also designed to be a snapshot of your personality that those who don’t know you aren’t privy to yet. Throw in a little humor if it’s getting too serious or boring.

2. Develop a Strong Identity

Your Visual

Put yourself in the shoes of a potential follower visiting your profile for the first time and take a look at your content. Is your feed aesthetically coherent? Does it have the potential to spark curiosity and attract followers? Visual cohesion is a big factor that plays into whether or not a profile will stand out and leave a visitor wanting more. Feeds with noticeable themes tend to get more followers quicker because they convey personality. This is one of the influencer tactics that really does work – the more coherent the profile, the greater the potential following.

Your Voice

The other metric people use to get an understanding of who you are is through Instagram captions and comments. Your written voice should match your visual identity, but can also be interesting if the two oppose each other. Make sure you carry the same personality (which should be authentically yours, so is not subject to waver) throughout all your written interactions on the app as well.

Your Extra Curriculars

You’re an incredible musician, an outstanding guitarist, and you’re…. even better at baking? That’s the kind of thing you can share with your followers. Once in a while, give people a glimpse of your private life to connect with your followers on Instagram. Whether it’s a selfie with close ones or a clip of a different hobby of yours, treat your followers on Instagram like your friends and show them your day to day.

Quality Over Quantity

Although it may seem logical, it’s better to have few good pictures than a ton of poor ones. What is the purpose of your photo? Is it to announce an album release, video, or simply a good memory? Your content should vary depending on its purpose. Do not post just to post! Though the social network algorithms favor those who post consistently, your human followers will feel when it’s forced. Don’t spam, just stick to your guns and share only what you truly want to share. Your music tells a story – your Instagram must reflect it.

3. Be Consistent

As mentioned previously, the Instagram algorithm values the flow of content and consistent activity. Whether you’re an avid poster or not, it may help to create a calendar or schedule that will allow to know exactly what you’re posting and when. If this isn’t your thing, no worries! As long as you’re able to keep up with releases, concert dates/footage, and other announcements, you’re good to go. Stay engaged on the platform by scrolling a little bit, liking and commenting on posts, answering messages, and reposting stories you’re tagged in. The point here is to show the algorithm that you’re an active member of the app. In doing so, your content will be pushed to more people when you post, and you’ll be gaining a following at a steady incline.

4. Be Present On Other Apps

Use your other social networks to funnel your audience to Instagram, especially if you have a big following on another social media platform. The music industry is seeing hundreds of thousands of people flock from TikTok to IG, making independent artists gain more followers in a couple days than they have in years of activity on the app. Being active everywhere is an excellent way to grow, as you’ll be able to reach each app’s demographic with ease. Anyone who wants to be notified about what you’re up to on a more reliable and consistent basis than TikTok will be a become a follower on IG very quickly.

5. Do Not Buy Followers

It is best to have a community of engaged, present and active followers who will stay for the long term. Instagram is strict with paid systems. As soon as it detects “abnormal” activity, the account is “shadow banned” and left in the dark – content is no longer pushed out to followers and your engagement goes down the drain. Therefore, don’t buy Instagram followers! They’re bots, and will be flagged immediately. Get real people to join your community by growing organically. Your Instagram account will thank you for it, and so will your credibility.

Avoid tactics such as the old like-for-like, follow and unfollow, or taking part in an engagement group. These activities are also flagged by the app as being abnormal activity and can often land you in the same corner that buying followers would. Avoid anything that doesn’t feel legit, because it likely isn’t.

6. Hashtags for Musicians

Tags are what allow people who don’t know you to find your content, so the art of tagging is unbelievably important to understand and nail down. Hashtags are the go-to way to let IG know what type of content you’ve posted, so choose 3-6 relevant hashtags for your content to include in the caption or first comment of the post. Make half of the hashtags more general, and half more specific. Look at what hashtags your followers are using and include them in a post. You can also search what the current trending hashtag is based on your niche. Here are 10 of the most visited hashtags for musicians:

• #music
• #musicvideo
• #musicproducer
• #singer
• #newmusic
• #songwriter
• #artist
• #musician
• #guitar
• #piano

If you want to get more specific try indie or genre-related tags, or use the names of artists whose music sounds similar to what you’re posting:

• #singersongwriter
• #indiemusic
• #indiemusician
• #newsong
• #newsingle
• #dancemusic
• #acoustic
• #johnmayer
• #danielcaesar
• #clairo

Tags can also be hidden! Reels have closed captioning available, and if you turn it on, the app will analyze your video’s audio and convert it into text. That text is analyzed by the algorithm and picks up keywords, so use it to your advantage! Turn on the captions, minimize them as much as possible, and move them off screen. The app will still take them into account. Same goes for any text you put on a story or Reel – write out a couple hashtags and move them offscreen, they’ll count!

7. Prioritize Videos and Audio

Instagram loves to boost video content, so make sure you’re putting up a combination of photo and video content. Make use of their audio feature for photo posts and use your own music in the background! If the post shows up on someone’s Explore page, they may continue to browse through your profile if they like what they’re hearing and become a new follower. Use catchy snippets of your songs in your Reels and post them consistently. The algorithm will love it!

8. Go for it!

You are unique, your music is unique, so your Instagram must be unique, too. Be yourself, keep interacting with your community, and stay consistent. You’ll attract followers by being authentic and unapologetically you.

| Read also: 7 INSTAGRAM TIPS FOR MUSIC ARTISTS

– Article written by Loren Synnaeve in its original version, translated by Mackenzie Leighton –

To get articles and playlist additions to share on your social networks, Groover is the solution 👈

L’article How to Get More Followers on Instagram as a Musician est apparu en premier sur Groover Blog.

In the realm of digital marketing, increasing engagement on Instagram is one of the most crucial tactics for enhancing brand visibility and interaction. Studies have shown that social media marketing significantly enhances brand awareness – and you are a brand! Knowing this, it would be pointless to attempt to make your promote your music without using the powerful tool that is social networks. If used properly, social media platforms are a real meeting point between artists/bands and their audiences.

Using social media strategically, especially Instagram, for promotional purposes is not that difficult. Whatever your reason for visiting this article – fear of messing up the social media game, lack of inspiration, desire to increase your following, etc. – the Groover team is here to guide you.

Looking to promote your music? Send it to curators and industry pros ⬇️

Here are some tips and tricks to help you improve your engagement rate on Instagram!

1. Consistency: the key to increasing engagement on Instagram

For algorithmic purposes, it is extremely important that you are active on social media and post regularly. Developing a backlog of posts is a great way to keep your Instagram active, and therefore engaged. By doing this, you allow your followers to witness the evolution of your music, as well as your persona as an artist. Showing them behind the scenes, rehearsals, recordings, releases, concerts and more will build a strong and fanbase that feels close to you. On the algorithm side, Instagram favors accounts that come back to the app often, spend time on it, and are the reason others spend time on the app as well. This translates to: 1) post often, 2) scroll/engage with those you follow, and 3) make your posts worth talking about, saving, and visiting again and again. The algorithm will reward you for it!

Start posting more on your Instagram account and sharing more with your followers right away, even if you don’t have a back log yet. For example, you can:

• Show behind-the-scenes footage of studio sessions and video shoots
• Publish videos of rehearsals
• Teaser your upcoming releases
• Do lives with other artists or partners
• Ask questions to your followers in stories
• Show your everyday life, have fun, share things that inspire you, etc.
• Share user-created content from your followers to build a sense of community and encourage more engagement

2. Give priority to video posts 

With the arrival and popularity of other video-focused social networks, notably TikTok, Instagram has had to adapt to keep up. In fact, a study conducted by HubSpot found that Instagram videos can drive up to twice as much engagement as photos. If you want to improve your engagement on Instagram, one of the best ways is to focus on Reels.

Instagram Reels are a powerful tool for increasing engagement and visibility on the platform. It’s very common for Reels to fall into Instagram’s “explore” tab, allowing more users to find your video and, as a result, discover your music. This is because Instagram wants to keep the platform dynamic, so the more video content you give them to push to current and new followers, the better. You can also post longer videos, but beware, the longer the duration, the lower the engagement.

Carousel posts (aka slide posts) consist of multiple images or videos and are highly effective in boosting engagement as they provide more opportunities for likes, comments, and shares within a single post. Recently, Instagram rolled out a new feature allowing users to post 20 photos in a carousel as opposed to the previous 10. The more the merrier!

Use Your Own Music in Your Reels

Reels allow you to add music to your video, which is a great way to promote your music as an artist. Whether your video is about your music career or not, throw in a catchy snippet of one of your songs in the background – you never know what might do well and bring more eyes and ears to your work!

Instagram just announced a new feature regarding Reels’ music as well. Instead of only being able to use one sound per video (and thus getting stuck with a certain clip length, or not being able to edit the audio at will), you can now use up to 20 tracks in a Reel. Get creative with this feature! If you’ve just released a project, you can do a big edit of BTS, rehearsals, music video footage and more, and create a mix of your songs in the background so users can hear a bit of everything. It’s certainly worth a try!

3. Post Instagram stories regularly

One of the main ways to increase engagement on Instagram is to post stories. An inactive Instagram doesn’t get any interaction, and therefore has a low engagement rate.

Utilizing Instagram Stories with interactive elements like links, polls, questions, relevant hashtags you can hide off-screen, and stickers can significantly enhance audience interaction, get feedback, and showcase your personality in a casual format, helping to strengthen community connection. It is extremely important to create links to your music and establish a strong relationship with your fans. Include a “call to action” in your posts to direct followers to a streaming page or post. The closer you stay to your audience, the more likely they are to engage and interact with your work.

There are several ways to interact with stories: quick reactions with emojis, written replies, likes, and recently, comments. Of course, the more interaction your followers have with your content, the more Instagram understands the relevance of your take, and the greater the reach and spread of your posts.

It’s much easier and faster for someone to react to one of your stories than to comment on a static post in their feed. So if you don’t use stories, there’s a good chance your Instagram account’s reach may not be as good.

4. Create relevant content

A good Instagram thrives on good content! Therefore, a great tip for maintaining good engagement on Instagram is to focus on creating content that is relevant and useful to your audience: what we call content creation marketing. If you want your audience to interact, you need to work on the topic of reciprocity. Be relevant to your followers and they will reciprocate by increasing engagement on your Instagram account! You can be niche with certain things, but remember that you want to keep as many people interested in your posts as possible.

Keep in mind that you need to give people a reason to follow you and your work. So avoid making your Instagram account a place just for promoting your music project. Really connect with your followers by showing your real life, giving advice, showing your mistakes and successes, sharing your thoughts with your fans! Try to understand what your demographic is following you for and give them more of it.

5. Always reply to your followers

Artists, answer your followers!

Comments are one of the main engagement metrics Instagram takes into account. The more comments you have on your posts the more Instagram understands that it is generating traffic, and the more it pushes it to other users. Comments are also a great way for you to interact with your followers, and a way to measure the impact of your content.

Initially, right after publishing your content, Instagram will broadcast the post to only 20% of your follower base. As your followers interact, Instagram will understand the relevance of your post and spread your post more widely.

So: reply to your followers as soon as you can! Instagram’s algorithm can’t differentiate whether it’s another account commenting or you. Interacting with your followers helps drive engagement as you’ll double the number of comments. Replying to followers can also lead to more Instagram engagement by encouraging further interaction – people will want to be a part of the conversation.

When you pay attention to your audience and show that you are responsive to feedback and comments, you help build a loyal following. And a fan who is a fan always engages!

6. Explore all the tools on Instagram

If Instagram launches a new tool, use it! This goes for all the tools available on this social network. Always explore what Instagram has to offer, as any new feature is à priori there to add and contribute to the spread and reach of your posts.

Regularly checking Instagram analytics is crucial for tracking engagement metrics and optimizing your posting strategies. By understanding the best times to post and audience preferences, you can refine your content strategies and adapt to changes in Instagram’s algorithm.

Some classic features worth exploring:

• Hashtags

As the name suggests, the hashtag is used to tag your Instagram content. Try to use strategic hashtags for each of your posts. When you use hashtags, you increase the chances that people who don’t yet follow you will discover your post through Instagram’s search engine.

• Location

The same goes for the use of location. Where are you from? Where did the content in your post take place? The use of location is also an important search engine. In the same way, people who don’t follow you yet can find you through proximity and search for that same location.

• Mentions

This tip almost no one puts it into practice… Mentioning other Instagram accounts allows your posts to stay in their “mentions tabs.” Therefore, it increases your chances of being found when someone views the mentions of the person you tagged. If you tag the official Instagram account of a festival you’re playing at in your photo/video, for example, it’s likely that some people will see your post and discover your Instagram account, and therefore your music project.

7. Beware of behavior that could be considered “spam” by Instagram

Be careful about this so as not to compromise your engagement on Instagram in any way.

Some actions are considered spam by Instagram because they are similar to bots – or robots. Some Instagram accounts end up being blocked and, as a result, have their engagement damaged. Avoid repetitive actions on Instagram, such as the well-known follow/unfollow technique. Also, avoid commenting too many times in a row on the same post. 

Instagram does not allow automation on its platform, that is, people who use hacks (Instagram Bots) to automate actions to gain followers, loss of followers and fake interactions. Very quickly, when you perform some of these actions repeatedly, the algorithm can end up getting confused and believe that these actions can be due to the use of bots, which is considered a violation of the Instagram rules.

8. Don’t buy Instagram followers and avoid engagement groups

Unfortunately, many independent artists in the early stages of their careers make the mistake of buying followers and end up permanently and irreversibly compromising their Instagram account. If this happens, the only solution is to create a new Instagram account.

Conclusion: NEVER buy followers on Instagram!

You will manage to build your fanbase over time, don’t try to stall foolishly. And from a personal point of view, this will not help you grow. On the contrary, buying followers is a violation of Instagram’s rules and, if discovered by the algorithm, the consequence is the infamous shadow ban.

In practical terms, this means that your posts will no longer be shown to your followers. The algorithm will slow down – even cancel – the distribution of your posts, thus reducing the reach of your Instagram posts and stories, which will lead to a sharp drop in engagement. Also, if you have a lot of followers and the engagement doesn’t match that number, people may realize that you’ve resorted to buying fake followers, and the same goes for buying likes and comments – which will significantly damage the image of your music project.

Another action that can hurt your Instagram account’s engagement is to create or join engagement groups – that is, groups created on WhatsApp or Facebook to exchange likes, comments, etc. This technique only hinders Instagram’s algorithm since it no longer understands who you’re targeting with your content. It can no longer trace the profile and interests of your followers and target audience because they are too different. People who would have naturally consumed your content will no longer be reached. 

Growing your Instagram followers with people who aren’t interested in your content is pointless – and may even penalize you – because engagement will decrease over time.

9. Focus on important Instagram metrics

We’ve prepared a digest of the metrics that particularly matter to improve the engagement of your posts on Instagram.

Tracking these metrics is crucial for boosting engagement on Instagram. In order of relevance, the most important measures on the platform are:

1. saves
2. shares
3. comments
4. likes

These are the types of engagement and clicks you should look for, and that will allow you to analyze the performance of your content.

Note that there is no point in getting stuck on the number of likes or followers! These are known as vanity metrics – they do not influence engagement. Some profiles with 4000 followers have more engaged and loyal fans than many profiles with 10K+ followers.

How to Calculate Your Instagram Engagement Rate

Calculating your Instagram engagement rate is straightforward. Use the formula: (Total interactions/ Impressions) x 100. Total interactions include likes, comments, saves, shares, and story replies. Impressions refer to the number of times your content is viewed. You can use Instagram’s built-in analytics tool or third-party apps to track these engagement metrics. By regularly monitoring your engagement rate, you can gain insights into what type of content resonates most with your audience and adjust your marketing strategy accordingly.

10. Be part of your fans’ Instagram “Favorites”! 

Instagram users are able to choose between 3 different feeds: home feed, favorites, and followers. This means that if your profile is chosen as a favorite by your followers, your posts will be prioritized. 

Instagram will then understand that your followers are following you closely and are interested in the content you post. Naturally the engagement rate on your Instagram account will increase since your posts will be seen first. 

So work on your relationship with your fans! Interact, create relevant content, take care of your followers. You can only win! Remember: focus on the quality of your posts to create engagement on your Instagram account. 

In addition, while building a strong fanbase through social networks, don’t forget to use Groover to promote your singles: Groover allows you to connect with music industry professionals, labels, playlists, bloggers, and much more! On the platform, you can send your music to over 1500 music industry professionals, and all over the world. You are guaranteed to have your music heard, and to receive written feedback on your track within 7 days.

– This article was written with the help of Nathalia Maneiro and translated by Betty Gonzalez Gray –

Next Articles:

> How to gain new Instagram followers ?
> Why you should avoid sending a promo DM?
> Facebook and Instagram Ads
> How to optimize your music promotion on Instagram

Looking to gain visibility with your music project? Send your music to Groover ✨

L’article How to Promote Your Music on Instagram: Get Better Engagement est apparu en premier sur Groover Blog.

In terms of statistics, JVKE is quite impressive. His first video on TikTok was posted in 2020 and, since then, he has built an online community of 12.1 million of followers on TikTok, 2.5 million on Instagram, 24.75 million of monthly listeners on Spotify, and has a fan base estimation of 28.7 million on Chartmetrics! Golden Hour, only on Spotify, has over 998 million of streams.

In order to understand this rise to fame, we’ll try to highlight JVKE’s social media strategy so it can inspire you, and you can hopefully find some tips and ideas!

1. JVKE’s original concept

Back in 2020, JVKE started on Tik Tok with a series of videos where he filmed his mother, and, together, they would “remix” and make mashups of different songs. His first videos went viral, and now cumulate, each, between 5 and 45 million views.
The success of these videos can be analyzed on different levels:

1. First of all, the songs he chose to remix were music used in TikTok trends. Therefore, they were all highly popular & trending which made his videos more likely to bop, and they did!
2. Then, putting his mother under the spotlight was quite unusual on TikTok in 2020, where mainly GenZ were making videos.  Seeing his mom, making bangers out of the most popular sounds of TikTok definitely drew the attention of the viewers! 
3. Finally, by making videos with his mom, and, later on, with other members of his family, he gave to his audience the image of a sweet musician, close to his family members. Working on your image and building a social media presence that corresponds to you and, at the same time, to which people can identify and feel attached to, is key in the music marketing strategy nowadays!

2. A differentiated strategy between Instagram and TikTok

It is interesting to highlight that the trending videos on Instagram are not the same as the ones on TikTok. Therefore, he adapted to this difference of audience and algorithm by offering different types of content, depending on the platform.

To get a better understanding of the strategies to adopt, and the specificity of each platform, join Groover where you’ll be able to interact with professionals and build a strong social media presence! Having an external point of view who can proofread your ideas and help you improve is the best way to learn and grow as an independent artist.

Now, let’s dig into JVKE’s content on TikTok and Instagram:

On TikTok, his most viewed videos are the ones with his mother and the ones where he reacts to videos of people performing his songs. These videos do not require a lot of editing, they are quite simple, often the repetition of a same concept, for example him eating popcorn while watching someone perform Golden Hour.
On Instagram, on the other hand, his most viral videos are the ones where he performs extracts of his songs, him on tour, and extracts of his music videos. Therefore, those videos require a higher editing quality and are, also, more music and “artistry” focused. Further, a great concept to underline is the one where, to tease an upcoming song, he puts an extract of the song and concludes by asking the viewer to DM him to have a chance to discover the full song as an exclusive. It is great because he kills two birds with one stone: he promotes his music, creates curiosity, and induces interaction with his audience, which is always a good thing for the algorithm.

| Read also: How to use TikTok to promote your music

3. The teasing of Golden Hour & cashing in on the wave of its popularity

Another aspect of JVKE’s strategy that is worth mentioning is how he fully exploited the potential of his single “Golden Hour”.

First of all, the single really blew out after a video where he performed for the first time his single in front his piano teacher from high school. According to his manager, the video was made to show his “artistry” and skills, so he would not be categorized just as a “TikToker”. The aim was achieved more than expected since, nonetheless did the video blow up, but, furthermore, performing Golden Hour on the piano became a trend. JVKE played it really smartly by, then, posting videos of him watching and reacting to the people playing his tune. The Golden Hour hit is outstanding since it started as a viral video in itself (69.9 million views on TikTok & 4.5 million on Instagram), then became a trend where people performed the open theme of Golden Hour, and is, now, also a trending sound on which people make TikToks (398.8K videos made so far). 

Besides, in addition, JVKE released quite a number of remixes and different versions of Golden Hour, a speed up one, a holiday one, an orchestral version, etc. This adds to the popularity of the original single, by offering other variations that are TikTok friendly (there was a time when speed up versions were on top of the TikTok algorithm), and opens the song to a wider audience.

| Read also: How to turn your followers into fans

4. The singles strategy: a continuity

JVKE made sure there was a visual uniformity between his different singles and his album. They all have similar covers, some flowers with a Japanese inspired style, from which the color of the background varies. Also, the tittles are reminiscent of each other. The album is called “This is what ___ feels like (vol. 1-4)” and, includes, among other titles, “This is what falling in love feels like”, “This is what sadness feels like”. Further, his latest releases were “This is what winter feels like” and “This is what autumn feels like”. This uniformity helps to identify his work very easily and it builds a continuity in his musical project. 

5. His branding: an “everyday” boy but still recognizable

Finally, it is quite relevant to focus on his fashion. Throughout his different videos, he keeps a classic and a little bit oversized style that reflects the image of an “everyday” boy, which goes well with his persona of a sweet and sensitive young man, close to his family and who does what some call “pop cinematic”.  He always wears a necklace over, either, an oversized sweatshirt or sweater, either, an oversized tee-shirt. These are classic pieces, but they make his style quite recognizable.

To sum up, JVKE is the example of an amazing and very talented artist who made the most of social media, and especially of TikTok. Hope this article helped you build a better understanding of how to fully showcase your music on social media and inspired you! Don’t hesitate to use Groover to get feedback from professionals of the music industry who will guide you and advise you!

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Want to get your music heard? 👇

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It seems like it’s rare, when you’re discovering a new artist, to find out they’re unemployed! They regularly post on social networks, launch new releases of singles or albums every year, expand their network… What’s the problem? The answer is simple, and perhaps you, the reader, will identify with this: many artists have followers, but very few have fans.

So then, what’s the difference between a follower and a fan? Why is it essential for any artist to convert their followers into fans, and how can you put this into practice in order to propel your musical career? It’s quite an exciting topic.

1. Why is it essential to convert your subscribers into fans to succeed in your music career?

If there is one thing that blocks artists today in their ascent to success, it is the fact that they lack clarity. I see singers every day who confuse the terms “subscriber” and “fan,” and who therefore believe that their number of subscribers is equal to their number of fans. This is a big mistake. It is essential, before going further, to define these two words well.

First of all, a fan is someone who discovered you long ago or more recently, and who today follows you on all your adventures. They watch all your new videos on YouTube, like your Instagram posts, watch all your stories, go to see you in concert… That’s a fan. I think everyone will agree with this definition. Some may already see what I’m getting at: yes, all your fans are subscribed to your networks, however, not all your subscribers are fans! That’s the difference. A subscriber may sound silly, but it’s just someone who discovered you online, subscribed… and that’s it! Did they do this because they looked at all your posts and were hooked on your energy and your musical universe, or simply because they thought you were cute? No one knows!

I therefore invite you to ask yourself a question: what do you bring to your subscribers that makes them become fans? Take care of your followers 🧡

And from a business point of view, a fan is a subscriber who buys. It is essential to develop this “business” vision and understand that a fan, in addition to being an admirer, is also a customer. No fans, no money. No fans, no career. Keep this in mind.

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2- How to turn your followers into fans

2.1 How to continuously attract new quality subscribers?

One thing’s for sure, you can never have 100% of your followers be fans. So, no pressure. It’s more about trying to make sure that the places where you communicate are “frequented” by interesting people. So it’s up to you to ask yourself: on which platform should you communicate? What hashtags, what keywords should you use for your content? What parameters will you choose for the targeting of your advertising campaign? Where are your fans?

In terms of your actual content, like if you make TikToks, especially popular formats like challenges, yes you will get views, but the proportion of people who will become fans will necessarily be less. Many will subscribe just for the post, but not in order to follow you assiduously in the long run. However, this does not mean that this type of content isn’t interesting!

2.2 How to hook your subscribers and keep them engaged

No matter how perfectly you target your online presence, if you don’t give your audience a valid reason to keep following you, you’ll never have fans.

An artist who succeeds in hooking their community is simply someone who manages to make most people who watch their content want to watch more. Conclusion? Make good content 😅

Obviously, this also involves making it easier for the subscriber to be redirected to more of your content. A restaurant may make the best desserts in the world, but if the waiter doesn’t offer one at the end of your meal, you’re unlikely to have one. Use calls-to-action, encourage people to subscribe, like, watch other videos, share, etc.

Last but not least, try to stay authentic! When YouTubers like Markiplier score big on YouTube, it’s not because of their physique, their style, or even the quality of their camera. They simply know how to be themselves.

A fan who follows you only for your sound is not a fan. Nowadays, a fan follows you first for who you are, before following you for what you do. Being yourself attracts people like you.

Conclusion

For most of you, the last thing you want to do with your days is sit in front of Instagram or Facebook for hours instead of spending your time creating music.

Today, I want to tell you that marketing is not that. You don’t have a problem with marketing. If you learn you’re expecting a baby tomorrow, your entire family and loved ones will all know about it the same day. You will have done marketing. And you could even say, you will have done effective marketing because the cause was close to your heart.

If you don’t like marketing, it simply means that you do not have an important message to convey to the world. In that case, keep working on it until it feels natural to you. At that point, you’re going to move mountains, and you’re finally going to be able to create the community and the career that you dream of.

– Translated by Kole Wright –

More articles:

> How to build a unique musical project to stand out from the crowd?
> How to gather fans around your music
> Storytelling: How to Build an Entire Universe Around Your Music

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L’article How to Turn your Followers into Fans est apparu en premier sur Groover Blog.