Music discovery is changing. Fast. For years, artists focused on optimizing their presence on streaming platforms and traditional search engines. But today, a growing number of listeners are discovering music …
Sofija
Sofija
Sofija has spent years working in the music scenes of Paris and New York, helping bring creative projects to life. With a background in music business and law, she’s worked with labels, recording studios, and indie artists to shape their music and get it out into the world. She’s all about supporting musicians and helping them figure out the ins and outs of the music industry while staying true to their vision.
- How to Get Media Coverage & Radio PlaysPromote your projectTips for musicians
- How to Boost Music StreamsPromote your projectTips for musicians
Spotify’s prompted playlists: What you should know
par SofijaThe algorithms for Spotify music discovery have operated as the main system that determines which songs listeners will discover. The development of AI technology continues to progress while audiences experience …
- Gain visibilityTips for musicians
The Future of AI in Music Discovery: What Artists Need to Know
par SofijaAI has already been part of music discovery for a while. What’s changing now isn’t its presence, but how much weight it carries. It’s becoming more visible, more selective, and …
- How to Prepare your Music ReleasePromote your projectTips for musicians
How to prepare your 2026 release strategy
par SofijaA release doesn’t start on release day. It starts weeks (sometimes months) before anyone listens to your song. The first two months of the year are ideal to think about …
- How to Boost Music StreamsPromote your projectTips for musicians
How to optimize your Link-in-bio to get more streams and fans
par SofijaIn today’s modern but mostly speedy music industry, your bio link is the artist’s digital front door. This is the place where the fans would make the decision to either …
- Electronic MusicPromote your projectTips by Music GenresTips for musicians
What you need to know about Spotify’s new DJ software integration
par SofijaSpotify has introduced a new DJ tool along with the removal of 75 million low quality or AI created music. In other words, in an effort to tidy up the …
- Promote your projectTips for musicians
Why Press Placements matter more than ever in the age of AI Search
par SofijaListening to music isn’t like the old days. People searching for music don’t just input the name of an artist and press go. Thanks to AI search tools (Hi ChatGPT) …
- Promote your projectTips for musicians
Spotify Countdown Pages: What Are They and Should You Use Them?
par SofijaSpotify Countdown Pages are one of the platform’s latest features, designed to help artists create noise before a release. Simple to set up, but powerful when used right, they can …
- How to perform livePromote your projectTips for musicians
How to Get Gigs as an Independent Artist
par SofijaFor artists who work alone, live shows are still maybe the best means of gaining not just exposure, but confidence, common circle, and fan attachment. But in a time with …
- How to perform liveHow to Prepare your Music ReleasePromote your projectTips for musicians
Listening Party 101: What It Is and How to Make It Unforgettable
par SofijaIn a world dominated by digital interactions, there’s something truly special about gathering in person to share music. That’s the power of a listening party: a moment that artists and …
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