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Author

Sofija

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Sofija

Sofija has spent years working in the music scenes of Paris and New York, helping bring creative projects to life. With a background in music business and law, she’s worked with labels, recording studios, and indie artists to shape their music and get it out into the world. She’s all about supporting musicians and helping them figure out the ins and outs of the music industry while staying true to their vision.

  • How to Get Media Coverage & Radio PlaysPromote your projectTips for musicians

    Groover can help you increase your SEO on ChatGPT as an artist

    par Sofija 25 February 2026
    25 February 2026

    Music discovery is changing. Fast. For years, artists focused on optimizing their presence on streaming platforms and traditional search engines. But today, a growing number of listeners are discovering music …

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  • How to Boost Music StreamsPromote your projectTips for musicians

    Spotify’s prompted playlists: What you should know

    par Sofija 29 January 2026
    29 January 2026

    The algorithms for Spotify music discovery have operated as the main system that determines which songs listeners will discover. The development of AI technology continues to progress while audiences experience …

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  • Gain visibilityTips for musicians

    The Future of AI in Music Discovery: What Artists Need to Know

    par Sofija 22 January 2026
    22 January 2026

    AI has already been part of music discovery for a while. What’s changing now isn’t its presence, but how much weight it carries. It’s becoming more visible, more selective, and …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    How to prepare your 2026 release strategy

    par Sofija 6 January 2026
    6 January 2026

    A release doesn’t start on release day. It starts weeks (sometimes months) before anyone listens to your song. The first two months of the year are ideal to think about …

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  • How to Boost Music StreamsPromote your projectTips for musicians

    How to optimize your Link-in-bio to get more streams and fans

    par Sofija 4 December 2025
    4 December 2025

    In today’s modern but mostly speedy music industry, your bio link is the artist’s digital front door. This is the place where the fans would make the decision to either …

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  • Electronic MusicPromote your projectTips by Music GenresTips for musicians

    What you need to know about Spotify’s new DJ software integration

    par Sofija 3 December 2025
    3 December 2025

    Spotify has introduced a new DJ tool along with the removal of 75 million low quality or AI created music. In other words, in an effort to tidy up the …

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  • Promote your projectTips for musicians

    Why Press Placements matter more than ever in the age of AI Search

    par Sofija 15 September 2025
    15 September 2025

    Listening to music isn’t like the old days. People searching for music don’t just input the name of an artist and press go. Thanks to AI search tools (Hi ChatGPT) …

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  • Promote your projectTips for musicians

    Spotify Countdown Pages: What Are They and Should You Use Them?

    par Sofija 15 September 2025
    15 September 2025

    Spotify Countdown Pages are one of the platform’s latest features, designed to help artists create noise before a release. Simple to set up, but powerful when used right, they can …

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  • How to perform livePromote your projectTips for musicians

    How to Get Gigs as an Independent Artist

    par Sofija 24 July 2025
    24 July 2025

    For artists who work alone, live shows are still maybe the best means of gaining not just exposure, but confidence, common circle, and fan attachment. But in a time with …

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  • How to perform liveHow to Prepare your Music ReleasePromote your projectTips for musicians

    Listening Party 101: What It Is and How to Make It Unforgettable

    par Sofija 10 June 2025
    10 June 2025

    In a world dominated by digital interactions, there’s something truly special about gathering in person to share music. That’s the power of a listening party: a moment that artists and …

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