The results of my Groover campaign were greater than the press offices I’ve been doing my whole career and even cheaper. I certainly will recommend the platform to other artists!

– Reiner –

Reiner, can you present your musical project?

My musical project is based on my feelings around my world and how it affects me. I consider my vision of the world very unique due to my country and because I live in the middle of Amazon rainforest. The psychedelic music, pop music and black brazilian music are the genres that affect me most, so I try to mix them with some of experimental sounds that are in my head, composing and producing everything in my bedroom, with my guitar and my computer. So, I’ve been doing this for 4 years now, since 2016. In the past, I have 2 EP’s and 5 singles that were co-written with some artists of my region and other states from Brazil.

Recently, I launched the single “Flor” that is the most pop song that I’ve ever made, the lyrics talk about relationships and the pain and pleasures of being together, basically what I’m saying is how much we have to be mature to deal with a lot of situations during a love relationship.

How was Reiner born?

My project was born in 2016, after I’ve passed through a lot of bands that were hobbies to my friends. So, one day, I got tired of making them take the music seriously. Then, I began to search for alternatives to make my music without people, just me. First, I discovered an iPhone app, called Beatwave. I became fascinated with the possibilities that I had in just a few touches in my cellphone. So, I worked a lot on this app and made my first EP called “Filho da Nuvem”, translating, it’s something like “Son of the Cloud”. This is an experimental work mixed with some pop and psychedelic music, that made my project take off here in my city.

I really like your image, what’s the story behind this? If there is one 😉

My look is very based on surrealism and african references. I think, visually, my work has to have this image, because I am a black person and it’s very soon that I’ve realized that. Here in Brazil, the discussions around colorism are very recent and studying about it, I began to realize that I’ve suffered some racism since I was born, but everything was so subtle that I just can recognize now. So, I wanna carry these references with me because it tells who I am and shows my face to the world the way I wanna see me.

What kind of thematic do you like to explore in your music?

I always try to bring things that surround me. In my first EP, for example, I made a song for my grandpa who died 11 years ago because I missed him a lot on those days and still do now, so I wanted to eternalize this feeling. My second EP is an english conceptual album that tells the story of a guy who is passing through severe depression, in this case, that guy is me. I always try to talk about my problems in the most sincere way, because I think it will be easier for people to identify themselves on the lyrics or in the beats that I make. So, I always talk about true situations about my life, even though it’s painful sometimes.

| Read also : Songwriting: How to make a difference as a musician?

You sing in Portuguese but are you planning to export your music internationally?

Yeah, I do. But first, I need to settle down my project here in Brazil, like I said, my second EP, called “In the Sun”, is entirely written in english but it was not well received here in my city and in my country. So, I have to acquire some more fans that admire my work to export my music.

| Follow his news on Instagram               | Follow his news on Facebook

What does a day with Reiner look like?

hahahaha I think it would be very boring, really. I spend all my day composing, writing and producing. My songs are fruit of a tremendous effort and studies that I make to improve my art. Of course I spend some time off and in these moments I like so much to watch some drama/cult movies and hear old albums of brazilian music like Dorival Caymmi, Hermeto Pascoal and Edu Lobo. These samba/jazzy/bossa nova songs really are making my day recently.

Reiner, what are your plans for the coming year?

Like I said, I began to study about colorism recently, so my new work is going to reflect that. I’d like to mix some regional rhythms with trip hop and make a new experimental album. I think it’ll be a return to my roots of experimental music. I think I learned a lot trying to make the most pop song I could, now it’s time to let things happen a little, I’ll try to be the most spontaneous on this next album.

What would be your advice to young artists in development?

I think it’s very important to search for identity and develop a signature in each song that is made. Of course, we have references but an artist is the antenna of the world, so we have to read a lot, listen a lot, see a lot to be able to spread our message to the people in the most authentic way. I think the secret to all of this is: BEGIN YOUR WORK NOW! hahaha

| Read also : How to build the storytelling of your musical project ? 

And finally, what do you think about Groover? 🙂

I think Groover is a platform that facilitates the access to people on the press, for example, to hear and pay real attention to your song and have honest feedback. With Groover, my music could get in blogs and consequently in people I’ve never imagined that one day I could’ve reach, like Tony Aiex from Tenho Mais Discos Que Amigos, Fabiane Pereira and Pedro Antunes, these are the most important music journalists from Brazil nowadays, I also got a video premiere on Teco Apple website, a very important partner of MTV, here in Brazil.

The results of my Groover campaign were greater than the press offices I’ve been doing my whole career and even cheaper. I certainly will recommend the platform to other artists!

If you want to gain visibility, try Groover

L’article Reiner gains visibility and expands its network in Brazil thanks to Groover est apparu en premier sur Groover Blog.

One of the biggest problems in the music business nowadays is: very often you get NO answers. This is different at Groover. […] And the last thing: you only pay if you get an answer. No hidden costs.

-MPM-

1. Delia Nicole and Major Promo Music (MPM), how did you meet?

MPM: Delia sent her incredible track „No Feelings Tonight“ as a Groover submission. She was looking for a label and promotion.
The track did something I have not had for a very long time: it catched me from the first seconds on – and it still does.
I answered her that I like the track very much, and if she is interested in a digital release, she could contact me, even though my small digital label never had an international artist before.
Delia wanted me to release the song as soon as possible, but I wanted to set up everything properly. So we went through the whole release chain, creating the artwork, writing a biography, setting up the artists page at Spotify and creating a promo plan. Not everything is 100% now, but we are good to go.

Read also : Spotify for Artists – The ultimate guide to boost your streams in 2020

2. Delia Nicole, how was your musical project born? What are your inspirations?

DELIA NICOLE: Music has always been my biggest passion and being an artist was always my dream. So I would not call this a project, it is more than that, it is my dream becoming true step by step. I think it all started when I was little and I realised how much I like to sing and to show my soul through art. When I was 11, I decided that I want to take singing classes, so my parents took me to one of the best singing private schools in my country. Back then, I started to write songs too (even though I had written some too when I was really small, but not serious ones). But at the age of 11, I started to take songwriting more seriously and I wrote over 30 songs until now. I started to write songs as a form of self consolation and empowerment. My biggest inspirations are independent female artists in the music industry who fought to come in the position they are right now.

Delia Nicole

3. Delia Nicole you are only 16 years old! What’s it like having a day with you?

DELIA NICOLE: Well, it depends 🙂 I am not a fan of routine, so everyday is different for me, especially right now in summer break. I am also a moody person, so my mood usually dictates most of my activities of that day. But on a normal school day, I usually wake up at 06:30 and go to highschool. After that, I either come home or spend some time outside with my friends. Then I am usually working on my music or having singing classes. And after that I do my homework and then go to bed. But a lot of my time is spent thinking of music and my future wanted career.

| Follow her on Instagram

4. And a day at Major Promo Music?

MPM: I work in the music business now for more than 20 years, and one of the best things about it is: no day is like an other.
No project is like an other. You get up in the morning and you have NO idea what will happen today. Anything is possible. Or nothing.
But mainly: creating great ideas, talk a lot, write even more emails, collect informations, spred news and make plans which you can throw away one hour later.
Working with music and artists is different from any other job in the world.

5. Major Promo Music, what convinced you about Delia Nicole’s project?

MPM: Right at the beginning, the first words.
I was deeply impressed by her voice, the power of her singing, her lyrics and how she got my attention from the start. Please listen to „No Feelings Tonight“ and you will hear what I mean.
I could not believe that she had no record deal with Universal, Warner or Sony. The the unique style, the quality of the production and the mix/mastering are amazing.

Read also : 5 mixing tips and tricks 

6. And your meeting afterwards, what did you get out of it?

The first contact was within the Groover platform. Afterwards we wrote emails for a while. Now we had some video calls via WhatsApp and a very active chat.
You know, it is not just Corona pandemic which make it hard to meet. We live 1800 kilometers from each other.

7. Delia Nicole, what’s the most important thing you’ve learned since the creation of your project?

DELIA NICOLE: The most important thing I learned is to overcome fear and not let it control you or your future. Also, listen to advice, but never fully trust someone. And most important, stay true to yourself and maintain that inner spark that initially brought you here.

8. What are your common plans for the coming year?

MPM: We start building a fan base and we establish Delia Nicole in the media/radio/streaming playlists. We are using Groover of course, but as a radio plugger and Spotify playlist host I am pushing her music here as well. The best thing is, we have two great remixes which we will release later and more excellent tracks from Delia, which we can release whenever we feel like it is time.

9. What would be your advice to young developing artists?

MPM: Create great music, do your thing, wait for nobody and get your socials right.

Read also : How to gain new followers on Instagram in 2020

10. And finally, what do you think of Groover?

MPM: The platform is great. We are so happy with the first feedbacks. Delia Nicole’s song got included in excellent Spotify and Deezer playlists thanks to Groover and was broadcast in different countries, which we normally couldn’t reach. I use Groover as both: as a promotion tool for my releases, and I’m also listed as an influencer, so I know both sides of the story. One of the biggest problems in the music business nowadays is: very often you get NO answers. This is different at Groover. I also like the bandwidth of different influencers you can contact here. And the last thing: you only pay if you get an answer. No hidden costs.
On the influencer side: I LOVE the quality of submissions you get here. It is extremely high. A lot of professionals and professional music. I made my own personal playlist called „Best of Groover submission“ which I listen to from time to time. I think that shows it all 😉

Read also : Dolche expends her network and gains visibility thanks to Groover 

Try Groover now to find a professional environment for your music 

L’article Delia Nicole signs with the record label Major Promo Music thanks to Groover est apparu en premier sur Groover Blog.