Of course, preparing a release means you have an album ready to go. Remember not to rush the creative process that’s necessary to get there. If you have any doubts or if you feel that something is missing in your album, you can turn to the mentors and sound specialists on Groover to get constructive feedback on your tracks.

1. Pick a budget and release date

Having an idea of a budget will help you strategize – how much will you be able to invest in promoting your album? Take into account artwork (photography, videography, editing), campaigns (Fb and IG ads, Groover, Spotify), digital distribution, merchandising,…

Remember that distribution services need time to get your music on every platform, so give yourself a minimum of 4 weeks before release to start preparations and submissions. The preferred day for music releases is Friday because that’s when the Billboard week resets, so streaming platforms do most of their algorithmic and editorial playlist updates (ex. New Music Friday) on that day.

We advise you to check that there are no major events or highly anticipated artist releases on your release day to avoid being overshadowed in the press and on social media.

2. Technical Checklist

These are necessary in order to make sure you won’t run into any technical or legal issues:

Note: We recommend having your album artwork (more in visual checklist) ready before submitting to digital distributors so as not to delay the process by having to add it later. For the full list of files and details distributors expect, see our guide on how to distribute your music.

• Confirm royalty splits with collaborators (both publishing and masters splits)
  • so every producer, co-writer, and feature artist legally agrees on their percentage – just make sure to get written agreement from everyone – great article on it here
• Add metadata to WAV & MP3 files
  • for proper classification and songwriter credit – here’s a guide on how to do it
• Submit songs to digital distributor (at least 4 weeks before release)
  • so it’s available on all streaming platforms – here are the best ones for indie artists
• Create a pre-save link and/or smartlink
  • so fans can save your tracks in advance and boost your streaming algorithm – do so through your distributor
• Update your press kit and website with recent information, photos, and dates
  • so media/journalists and new fans will know more about you
• Register the songs with your PRO (ASCAP, BMI, etc) and any other collection agencies
  • so you’re ready to receive royalties – full guide here

👉 Get your personalized Music Planner for free

3. Promotional (Visual and Web) Checklist

Half the work in getting a release off the ground is all about promotion and exposure, so make sure to:

Visual:

• Prepare album artwork
  • so you stand out visually – use your iPhone, a professional camera, AI, a drawing, no budget necessary
• Add artwork to website, press kit, and submission with distributors
  • just in case it wasn’t done before (which we recommend)
• Find golden snippet of single (or song you want to push most)
  • choose 10-15 second snippet to use as main “viral” sound when posting about release online (very important)
• Create a long-form video for YouTube and other edits for social media
  • film a music video or lyric video that can be posted in full and chopped up into smaller snippets later
• Create short-form content for social media and Spotify Canvas
  • BTS from the studio/photoshoots/video shoots, vlogs, funny moments, shorter version of long-form video
• Edit visuals far in advance
  • so you have a vault of content to pull from whenever needed

Web:

• Create post schedule for IG, TikTok, and X
  • release announcement (as early as possible), teasers, pre-save link, snippets, release day post, video release
• Pitch best song to Spotify’s editorial team using Spotify for Artists
  • so you have a chance at landing on an editorial playlist – walkthrough here
• Write press release
  • to send to media outlets so they can write about you and your project – tips and examples here
• Pitch songs to curators on Groover
  • so you can get playlist adds, media write-ups, radio play, and more
• Set up Spotify Countdown Page
  • if you have 3,000+ monthly active listeners and an upcoming album or EP (singles aren’t eligible), get them excited about your new project

4. Release Day Checklist

Congratulations, you made it! Here are some things you should be sure to do on the big day:

• Post, post, post (include streaming links)
  • every social media profile of yours should have a release announcement
• Add streaming link to bio
  • so every social media visitor knows you make music – smartlinks are the most inclusive option
• Send newsletter
  • if you have a list of your supporters’ emails, let them know about your project
• Send email campaign with streaming links included
  • so the industry connections you’ve been in touch with can check out your new stuff
• Engage with following
  • answer messages and comments, livestream, repost others’ stories so your account stays very active
• Add own music to Spotify playlist
  • Spotify doesn’t know the difference between your personal account and another – boost your streaming algorithm by saving your own music

5. Post-Release Checklist

It’s not time to slack off yet:

• Prepare FB/IG ad campaign
  • use short-form content paired with your golden snippet (see above) to attract new listeners and boost streams
• Share your wins
  • so people know about your playlist add, press write-up, or streaming milestones
• Follow up with contacts
  • so you maintain positive relationships with people in the business
• Continue social media promotion
  • keep posting TikToks of golden snippet, short-form content, photos
• Monitor insights and data
  • check Spotify for Artists and digital distributor to understand who your listeners are – cater your content and ads to them

Conclusion

You’re ready to go! Remember that this is a very extensive guide and does not necessarily apply to every artist. Don’t be discouraged if you don’t have every single thing on these lists prepared. The point is to make sure you understand all the moving parts before diving in yourself.

Use these checklists in any way that is helpful to you, and personalize them. The smaller the task, the easier it is to achieve, so break things up if they’re too overwhelming! Good luck, you got this.

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Promotion is obviously a big part of your release strategy and you can count on Groover to help you gain visibility 👇

L’article Album Release Checklist: How to Release an Album Independently est apparu en premier sur Groover Blog.

Today, we give you an article that will help you understand how to book a show outside of your city, along with some of the important and precautionary measures we recommend you take. This is one of the biggest challenges for independent artists who want to find a place in the music scene these days.

Have you ever wondered what the rhythm of concerts and festivals will be like when the pandemic settles down and the sanitary situation allows for live music? We don’t want to miss your concert either, so check out the list of tips we’ve prepared for you!

1. Build your audience

The greater purpose for an artist doing a show outside of their city is to get to know their audience. Of course, this may not be the case for every artist, but when an artist is just starting out and wants to stand out in a new place where the independent scene is lively, it is important that they build a loyal audience.

It is quite common for fans in a city to contact you directly through social media and ask for you to play in their city (so pay attention to the people who contact you, they are the gateway to a concert outside of your city!).

In addition, you can also think about some different strategies in order to reach your audience:

• When promoting releases, make your music promotion strategy unique and standout through certain local media (digital media, local and university radio)
• Take polls on your Instagram profile about which city your followers would most like to see your show
• Analyze streaming statistics (search the cities and countries where people listen to your music)
• Create a group with your fans on Facebook or WhatsApp and speak with them directly!

Also, you can look for opportunities in other ways. For example, you might be invited to a show with an artist from another city who already has a more consolidated audience. Another example is participating in a festival, where there will already be an audience for the festival and for other artists. In other words, try to be creative when it comes to building your audience and getting the know them, the relationships you build will be valuable for the day your artistic project travels to different cities.

Groover is a great platform for you to expand your musical promotion into other cities and even other countries. Click on the link below to check out all available curators and music professionals on Groover:

Find the best curators and pros for your music promotion campaign on Groover

Some of the curators and pros available on Groover

2. Find local producers

A key step to playing a show outside of your city is to find local producers. It’s no use trying to organize a DIY show outside of your city or with a producer who comes from abroad. A serious local producer knows their city’s music scene, the right venues and especially the local audience.

This is not a simple step. There are two possibilities: the producer is interested in bringing your band to play in their city and will contact you for a conversation and probably negotiate a proposal. Or, because you want to do a show outside of your city you look for a local producer who would be keen to help you out for a commission. Know that the first is more common for obvious reasons: the producer already knows your project and the potential that your show has to make money.

But, if you’re planning mini-tours for your launch, don’t hesitate to contact local producers by digging through other bands’ events on Facebook and seeing who the organizers are or even contact artists directly and ask who they’ve worked with in that city. And if you meet someone who knows a local producer, it will take half the amount of work to take off. Remember, in order for things to happen you need trust on both sides, just as you need to understand that building this type of relationship requires planning and patience.

On our platform you can also find managers, concert agents and programmers of festivals and live houses. Send your music to them!

| Check out: What is an Artist Entrepreneur?

3. Plan and advertise in advance

Putting on a show requires planning and publicity. However, a concert outside of your city will require even more effort in these aspects. People who know your project and live far from your hometown will likely attend your show. But, it may happen that the information does not reach them. Often, the event’s producer or promoter doesn’t have a lot of money to invest in the promotion and will bet on organic communication.

This whole process of playing in another city is a collective effort, so you should also bet on the strategy that will be most effective for you. Another important point is: make people who don’t know your music come to your show. This  is not the easiest thing to do/accomplish. Before, people went to concerts like people go to clubs nowadays. Usually today, people will only leave the house and pay $20 to attend an indie band concert that they don’t know about if there is something extra. For example, a friend who is going to celebrate their birthday, an after party, a date or an invitation from a friend.

For this, it is possible to put strategies in place with the event producer, such as:

• Promotions that offer tickets and merchandising (like “tag three friends in the post, comment and follow the profile and compete for a pair of tickets and a t-shirt”, or rather, “share the flyer, bring 2 friends and get a free shot at the entrance”)
• Invest in sponsored posts on your social media (targeted towards the target city)
• Distribute and post your show flyers with a QR Code directly linking to your music
• Distribute flyers at cultural centers and independent music venues
• Create a sense of anticipation around the show: broadcast a message, post videos of rehearsals, or prepare something special for that show, for example.
• Plan a different show

If you’re starting to build an audience in a specific city, make the show a unique experience and don’t limit yourself to just meeting schedule and ticking off items on your checklist. Try to create something different, for example, a different setlist, invite a local artist to participate in the show, or meet your audience at a bar after the show.

| Check out: How to make your music known on Youtube?

4. A team

We know that for the independent artist to bring a team on tour, it can be very expensive considering that most emerging artists don’t necessarily make a lot of money. However, this is essential for a band that wants to become professional to start looking for people who can work alongside them, become familiar with their sound, the people who make up the project, and their work pace.

It is common for an artist’s manager to be able to accompany the artist from every part that precedes the show to the technical part (sound check and stage set-up). All steps are critical. So, if in any of them you feel that you are going to need help, don’t hesitate to call someone.

| Also read: Who and when do you need a team to accelerate your music career?

Also know that having someone from the outside is always important to provide support and not let yourself be overwhelmed by possible disappointments (small audiences, lack of equipment, unforeseen events, etc). In fact, all of this depends a lot on the structure that will be offered (does the venue offer all the equipment? sound technician? roadie? a box office?). It is recommended to have at least one person who knows you to accompany you! As doing a show outside your city is not something that happens every month, investing in all the small details will make a difference in your first experiences. 

| Check out: All you need to know about Music Royalties

6. Try and do a show with a local artist

One of the key elements to a successful independent music scene is to implement the basis of exchange. The United States is perhaps the best example of this. There is such a solid independent scene over there that we often don’t even notice it because it doesn’t export itself (and that doesn’t mean it doesn’t work). Creating a solid network of contacts is the most important thing to build a culture of independent concerts. So, we suggest that before doing a show exclusively for you in another city, try to get to know the local scene in that city. That way, you can propose a show with an already known artist. There are many legitimate advantages to doing this:

• Strengthen ties between independent artists and build a network
• The local band is already connected with the producers, the venues and the local audience
• Increase your audience
• Offer in exchange a show by that artist in your city

| Also read: The Ultimate Spotify for Artists Guide to Boosting your Streams in 2021

7. Play in a festival

Being invited to perform at a festival outside of your city is always very advantageous. The exchange between artists is more intense, there is usually a larger audience, more producers and a larger budget! But you don’t have to wait for the sky to fall or have direct contact from the festival organizer to make this happen. Always subscribe to the notices! There are numerous websites to check out and find festivals in your city, check this one out!

Another very interesting port is the concerts and festivals organized by the city hall or even cultural centers. In this scheme, it is common for the fee to be higher, as well as the structure offered is usually better. This will bring advantages for you to be able to leave your city with a team and present a quality show.

| Check out: How to write a good biography to promote your music?

Conclusion

There are many advantages to playing a show outside of your city. In big cities there is a lot of competition and bonds are usually weaker or slightly more on the surface. If you build an audience in a central city where the independent scene is thriving, it can bring a very advantageous strength and contact with a slightly more unknown audience. Introducing your art to people from other places is a unique experience. In addition, you will meet new artists, new regional music genres and new dynamics of the independent music scene.

Check out this video and find out how to use Groover as an artist

We know this is every artist’s dream! But it’s important to be pragmatic before going out there. The first step is to expand your music promotion outside your city, cultivate good relationships (a faithful audience and/or professional producers) and plan your tour well. It’s common for many bands to go bankrupt because of poor planning. So sometimes it’s better to wait for the right time. The show is the deepest exchange you will ever have with your audience, so know that if you do a show outside of your city, you must do everything within your power to speak with people at least once a year and convince them to have you play in there city!

Finally, all of this is only viable when trying to create true bonds. In addition to the personal determination of the artist and his team, seeking to relate to those who believe in the power of independent music is essential to start performing outside of your city.

– Translated by Betty Gonzalez Gray –

Submit your music to curators and music professionals in your country and around the world by clicking here!

L’article 7 tips on how to book a show outside of your city est apparu en premier sur Groover Blog.

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