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Author

Alice Castant

Alice Castant
Alice Castant

After studying literature and business, I dove into the music industry to blend my love for music with my marketing skills. Excited to dish out insights on Groover's blog, breaking down successful marketing strategies and social media tactics to help up-and-coming artists get noticed!

  • How to Build a Strong Artist ImagePromote your projectTips for musicians

    Björk: How did Her Visual Identity Help Her Music Take Off?

    par Alice Castant 9 August 2024
    9 August 2024

    When we think of Björk, apart from her experimental music, somewhere between electronic, soul, and pop, which defies categorization and genre, we think above all of her visual identity, inspired …

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  • How to Prepare your Music ReleasePromote your projectTips for musicians

    A closer look at JVKE’s Viral Social Media Strategy

    par Alice Castant 13 February 2024
    13 February 2024

    You may have heard of JVKE, or at least listened to his most famous single: Golden Hour. Often referred to in the media as the “musician from TikTok”, he built …

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Groover Blog
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